Digital Quotient from the house of HT media, mobile applications deck

1. Digital Quotient
Mobile-first Digital
Marketing Solutions
Mobile Applications

2. // The Indian Digital Landscape
Mobile Explosion
Internet on Mobile already higher than on
Desktop. Further increase expected as
Smartphone penetration increases, 4G
revolution comes about.
Social Media Explosion
Facebook to grow to 90 m users by end 2013.
Linkedin, Twitter also showing high growth rates.
Online Video Megatrend
Videos – key category for high speed networks
and mass audience accessibility.
Youtube, now second highest ‘social’ channel
expected to end 2013 at 45 m users
Go Mobile, Get Social…

3. // DQ Strategy : Go Mobile, Get Social…
MOBILE – FIRST
Thinking & Execution
A Rich Range of Mobile
Solutions across various
platforms
SOCIAL MEDIA
Focus
Powered by recently
acquired premier
social media
agency, Webitude
VIDEO
Capabilities
Video & multimedia
content dissemination
and monetization
From Conceptualization to Execution to Analytics

4. // Our Clients
FMCG
Travel and Hospitality
Food
Consumer
Durables
Retail and Home improvement
Technology
Auto
Beauty and
Personal Care
Special Events
Education and
Online
Services
Mobile and Telecom

5. // DQ Awards
Mobbys 2013 - awarded to companies for
excellence in Mobile Entertainment and Technology
and DQ won MOBBY's 2013 for
Best Multi- Channel Integrated Marketing
Campaign
• HT No TV Day Campaign 2013
• Integrated campaign across
Print, Outdoor, Mobile, Facebook and
Twitter to drive mass outreach and user
engagement
Best Mobile Expanded Service or application
• Digital Quotient IVR Solutions for
Monsanto
• Effective use of Mobile technology to reach
out to consumers in Media dark areas

6. // DQ Solutions
Rich User Experience to drive brand memories
Interactive products that work on both Mobile
& Desktops
Full agency services, apps, analytics
Massive Outreach, customer service
Driving trial and repeats
Targeted reach -Social Media, Online, Mobile

7. // HT Mobile Strengths – Key Differentiators
Multiple factors listed below make HT Mobile the perfect partner …
 Technical Superiority
 Mobile ecosystem strength
 User experience focus
 Fast moving organization with quick decision making
HT Mobile Strengths – Key
 Passion and Hunger
Differentiators
DQ Solutions Mantra…
 Product and Solution = Technology + Mobile Ecosystem + User Experience
 Organization = Fast Moving with Passion & Hunger

8. // DQ Guiding Principles
 Trust, Transparency and Flexibility
 Robust Program Management and Communication: DQ will identify a
seasoned program manager to manage the cross-functional team and interact with
various stake-holders. Our proposal is aimed at minimizing communication gaps and
ensures speedy resolution of queries/issues.
 Program first- We believe that the provider chosen to work on the scope identified
in this proposal has a key role to play in the success of Mobile application. This
includes making hard choices to put the program interest first. This requires maturity
at execution level, governance level and business level – which we believe are core to
our proposed approach and Execution Efficiency.

9. DQ Mobile Application Case Studies …

10. B2C Mobile Apps.

11. // Mobile Application – PVR Cinemas
Challenge
To provide consumers with an on-the-go
solution for movie decision making and
ticket booking
Solution
An Interactive mobile application for all
key operating systems - with key features
of search, selection, booking and payment
Result
One of the highest downloaded and most
widely used movie applications in the
country, contributing a significant
percentage of PVR’s ticket booking revenue

12. // Mobile Application – Max Bupa
Challenge
To provide consumers with an on-the-go
solution for their calculating insurance
premium
Solution
An Interactive mobile application created
for easily calculating insurance premium.

13. // Mobile Application – Shine.com
Challenge
Making a Shine job portal available to the
consumers on move.
Solution
Mobile application created for enhancing
the user experience to search for the job on
mobile.
A detailed category list is also provided to
the user to make it user friendly.
Application is accessible on all Android
mobile device

14. // HT News via Mobile Application
Challenge
Consumption of news is growing faster on
mobile phone. So, HT decided to launch
mobile app.
Solution
HT News android application which is being
developed to consume the news on move.
Reader have an option to explore the
headlines or they can even read the detailed
news.
Application is accessible on all Android
mobile device

15. // Reebok Mobile Application
Challenge
IPL the biggest season where majority of
people tend to follow every ball and always
want to be updated on scores
Solution
An IPL 2012 Score board mobile
application was made for Reebok to
showcase the score and market their
products on the application.
Application is accessible on all Android
mobile device

16. // Desimartini Mobile Application
Challenge
To provide portal for movie lovers with an
on-the-go solution.
Solution
An interactive Desimartini movie review
application is being made to target the
movie lovers and it has been supported by
other features also like…
• Rate the Movie
• Movie trailers
• watch trailers
• Upcoming Movies
• Movie Still Photos
• Integration with Facebook account etc…
Application is accessible on all Android
mobile device

17. // Fever Ramayana via Mobile Application
Challenge
Application for fever Ramayana content
Solution
A fever Ramayana mobile application
was developed to showcase the available
episodes of fever Ramayana.
User has an option to subscribe the
Ramayana episodes.
Application is accessible on iOS
platform (iPad & iPhone)

18. // Indibeats Mobile Application
Challenge
To provide regional music portal with an
on-the-go solution.
Solution
A regional music portal was made for the
android market which covers
Punjabi, Bhojpuri and Devotional music.
Application is accessible on all Android
mobile device

19. // HT Campus - Career Planner Mobile App.
Challenge :
To Connect students with htcampus platform for career
planning on the mobile ecosystem and make it viral among the
student TG
Solution :
Mobile application that provides information for students, and
people in career transition.
This app will provide step by step detailed information around
career as a pivot point :
 Career Listing : Selected career detail
 College Listing : College information
 Articles Listing : Educational articles
 Social Connect (Facebook & G+)
 Engagement points like posts,likes,share ,comments
Results :
1st of its kind mobile app in India for providing valuable career
related info. This app will provide social engagement in terms
of likes,shares,comments making it apt recipe for a viral
marketing

20. // HT – MY INDIA MY
VOTE
Objective:
HT wanted a responsive website for Delhi
citizens, aiming to target Delhi Elections.
Solution:
DQ designed and developed responsive website
for HT.

21. // Mobile Application – Hindustantimes.com
Challenge
To provide consumers with an on-the-go
solution for news.
Solution
Responsive website that provides
consistent, seamless experience across
multiple devices from phones to tablets to
personal computers.
Easy reading and navigation with a
minimum of resizing, panning, and
scrolling
Result
Increased the readership of hindutantimes
mobile news portal.

22. //Responsive Web Design: For Fever 104
Challenge :
To provide a mobile and digital connect to a
radio station, whose audience is normally on
the move. Provide value add to its unique
content of DJ speak and Events
Solution :
Responsive website Fever.fm that provides
consistent, seamless experience across
multiple devices from phones to tablets to
personal computers.
Easy reading and navigation with a minimum
of resizing, panning, and scrolling
Tied in with audio offerings and social media
Results :
Brand differentiation and better customer
connect through unified experience across all
devices. Faster loading time, thereby ensuring
better customer experience .
22

23. // Augmented
Reality – in Hindi belt
Challenge
To connect with the growing population of savvy
young readers in the Hindi Heartland
Solution
The Hindustan New Year Bioscope property on
showcasing key events of 2012 across
Sports, Bollywood, Lifestyle using
slideshow, images, audio and video for an
interesting AR experience for users.
Cloud computing and AR technology allowed for
delivery despite low-speed 2G environment.
Result
App usage more than 200% of expectations.
Higher connect with younger audience, and AR
technology being repeatedly used by Hindustan

24. Assisted B2C Mobile Apps.

25. // Interactive Tablet app
for Asian Paints
Challenge
An innovative tab application was
made to show the real time experience
by evolving the user with brand
Solution
Application created for users where
they can select the paint format for
their respective rooms.
Showcasing the different variety of
paints and textures create a positive
brand impact in users mind.
Application is accessible on Android
Tablet

26. // PVR Director’s Cut
Mobile Application
Challenge
To provide portal for food lovers with an
on-the-go solution.
Solution
Customers can browse the entire
menu, check pricing, see the details &
recipe of the dishes.
Customers can then select dishes and
place the order which directly gets fed
into the F&B system of the particular
lounge.
Application is accessible on Android
Tablet

27. // HT QR Code Generator
Challenge
Application for brands marketing
activities.
Solution
A QR code generator application has been
developed for the clients for their
marketing activities to promote their
Brand & Offerings
Application is accessible on all Android
mobile device and Blackberry

28. B2B Mobile Apps.

29. // Mobile Application For
NEC
Challenge
Solution for managing their employees & other
department information.
Solution
Mobile applications (Android, iPhone and
Blackberry platforms) & website which allowed
NEC employees to coordinate.

30. // Trade Marketing - CRM Mobile Application
Challenge
To provide CRM portal for sales force with an
on-the-go solution.
Solution
A CRM application has been made for sales team
to coordinate the business lead and to priorities
the work based on the deal size and urgency.
With following features :
• Client list
• Deals details
• Tutorials for sales team
• Reports
• Automatic mail to client
Web panel for admin to manage all user
accounts.
Application is accessible on all mobile platforms

31. // mApprover Mobile Application
Challenge
To provide HT with an on-the-go solution
for financial approvals.
Solution
A financial support mobile application
developed to improve the productivity of
the company. Application is accessible on
all Android mobile devices.
Result
Reduced the approval time

32. // Asset Management
Mobile App.
Challenge
Asset Management mobile app. for Firefly
financial department.
Solution
DQ designed and developed mobile app
(Android platform) with features to generate &
capture QR code on asset and their verification.

33. // DQ’s Strategic Pillars
CREATIVITY
Devising unique, relevant
creative solutions based
on true insight and
consumer connect.
TECHNOLOGY
Use of cloudcomputing, agile
technology and
frameworks ensuring
scalability and
performance
ANALYTICS
Constant optimization
and reporting for on-thefly decision making and
evaluation through our
own tools and partner
platforms.

34. Thank You !!
CONTACT : VIJAYENDRA DWARI
@vijayendradwary
91-9910863344
vijayendra.dwari@hindustantimes.com