4. Estimated Total Advertising Expenditure
By Medium … YTD June 2012 VS 2011
Unit : Million Baht
2011 2012 32,980
TV +1.5%
32,493
+6.39%
7,465
NEWSPAPER +4.38%
7,152
56,465
3,018
RADIO +5.23%
53,075 2,868
285
Total Ad.expenditure INTERN +25.55%
ET
227
4
25. Cooperation with Eleven Media, Myanmar
3rd Quarter
1. Launch of a Myanmar news page in The Nation
(every Wednesday)
2. Launch of English-language website
http://www.elevenmyanmar.com
(soft launch now and official launch mid Sept)
25
26. Cooperation with Eleven Media, Myanmar
3rd Quarter
3. Launch of twice monthly Learn English
“The Asean Way”
as 8-page insertion in Eleven Media
Thur edition in Yangon (first week Oct)
4. Start English-language learning classes in
Yangon from Nation University
(Oct)
26
35. NBC
Revenue
Unit : Million Baht +31 MB.
+9%
+22 MB.
+13%
359
328
172 194
Q2-11 Q2-12 H1-11 H1-12
Net Profit Financial Position
Unit : Million Baht Unit : Million Baht
-22 MB. Assets Liabilities Equity
-41%
-7 MB. 345
-26% 322
53 188
160
26 31
20 482 534
Q2-11 Q2-12 H1-11 H1-12 Year 2011 As of Jun 30,2012
35
36. TOTAL REVENUES
H1/2011 H1/2012
Unit : (MB.)
H1/2011 H1/2012
357.7
New Other New Other
327.5
media income media income
17% 0% 19% 0%
Radio
5% Radio Free TV
Free TV 4% 29%
Event 42%
5% Satellite Event Satellite
31% 6% 42%
+9%
149.2
139.5
102.2 101.2
68.8
55.7
-27% +47%
+24% 15.2 22.0 15.8 15.6
0.8 1.3
Total Sales Free TV Satellite TV New media Event Radio Other income
36
51. NINE Q2’12 FINANCIAL HIGHLIGHTS
Revenue H1/2012 Revenue structure
Unit : Million Baht +36 MB.
+24%
+18 MB.
+25%
Net Income Financial Position
Unit : Million Baht Unit : Million Baht
+7 MB.
+7 MB. +58%
+233%
51
64. APPLICATION AND GAMES
New Website Product
Social Games for Kidzone Club
First Social Media Game
in Thailand
Educational games
Start with Cartoon Network
Game Portal
64
65. APPLICATION AND GAMES
Adapting “Canimals” concept into the most
interactive form of contents – Game.
65