1. BioSustain - BioMar Sustainability Strategy 30.03.2012
I will be speaking about…
 BioSustain – A certified approach to sustainable development
BioSustain  How to optimize feed on sustainability
BioMar Sustainability Strategy
 Sustainability through the value chain
 How can BioSustain benefit your business?
Vidar Gundersen
 Media Surveillance
BioMar Norway
BioSustain pyramid BioSustain pyramid
Corporate Sustainability Product Sustainability
Differentiation
Strategic program Advanced
continuous improvement sustainability
differentiator
Company Premium Sustainability
initiatives products leader
Risk Management
Voluntary Extended Industry
Must have
global standards product standards standard follower
Company Product Legal
activities requirements compliant player
www.biosustain.no www.biosustain.no
Hot-spot screening: Value chain for salmon
Recognition
Regulators Regulators Consumers Media/NGO
Value Slaughter/
Raw Feed Salmon Use/
SD
criteria
chain materials production production
Processing/
Distribution
Retail
Disposal Basic methodology: BioSustain approach:
GHG emissions
Soybean: Emissions,
high use of N-fertilizers • ISO 14040 series • ProSustain certified
Deforestation, ILUC
• Certified by TÜV by DNV
Energy use
• Certified by NSF • Challenged and
Water scarcity and
pollution
Discharges
verified by ETH
Waste and air
pollution
Product Stewardship Animal health:
& Safety pharmaceuticals
Biodiversity,
Soybean and corn
renewables & animal Lice, escapees Slaughtering methods
GMOs and monoculture
welfare
Labor & human
rights, human capital
development
Resource Phosphate scarcity Fish stock depletion Phosphate scarcity
consumption
Traceability
Influencers Pace
SD-issue Intensity High Medium Low
setter
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2. BioSustain - BioMar Sustainability Strategy 30.03.2012
Our partner… Eco-Efficiency
…and basic model developer
Carbon footprint is a
natural part of the LCA
The costs / sales price related
Collection of raw material to a product or a process
data (eco-profiles)
Life cycle assessments
based on the eco-profiles
Describes the overall balance
between Ecology and Economy
Weighted environmental load I will be speaking about…
 BioSustain – A certified approach to sustainable development
 How to optimize feed on sustainability
 Sustainability through the value chain
 How can BioSustain benefit your business?
 Media Surveillance
TNS infratest ,Germany 2009
Eco indexes on raw materials BioSustain index on product recipes
Raw material Eco index Raw material Eco index CPK 2000 Regular recipe Optimized BSi (lowest possible)
LT fishmeal (NA) 2,2 Corn gluten 2,1 INGREDIENTS Ei Cost = 5,094 Recipe Ei Cost = 5,295 Recipe Ei
Superprime (SA) 2,5 Pea protein 1,9 NA Fishmeal 2,2 0 0,000 18,70988 0,412
Sunflower expeller 1,1 6,188647 0,068 13,58044 0,149
NSM Fishmeal (NA) 2,2 DDGS 0,7
SA Blend SP/STD 2,5 20 0,500 5 0,125
Trimmings fish meal (NA) 1,1 Wheat 1,0
Wheat 1,0 12 0,120 12 0,120
Standard Fish oil (NA) 3,0 Fava beans (+ organic) 1,4
Pea Protein 1,9 13 0,247 0 0,000
Ensilage oil (NA) 1,7 Organic peas 1,1 SPC 60 1,3 19,22074 0,250 21 0,273
Omega oil/health oil (SA) 4,7 Lysine 14,7 Carophyll Pink CWS 10% 7,5 0,019608 0,001 0,019608 0,001
Trimmings fish oil (NA) 1,7 Methionine 14,7 Mono - kalsiumfosfat 3,6 0,580528 0,021 0,453242 0,016
Rapeseed oil 2,5 Threonine 14,7 DL-Metionin 14,7 0,174446 0,026 0,053579 0,008
Barox - 0,025 0,000 0,025 0,000
Soy protein concentrate 60% 1,3 Astaxanthin (Carophyl pink) 7,5
Std. Oil 3 20,16294 0,605 24,83752 0,745
High protein soy 49% 1,1 Canthaxanthin (C. red) 20,0
Omega Oil 4,7 10,78406 0,507 0 0,000
Organic soya 1,2 Astaxanthin (yeast-based) 161,0
Rapeseed Oil 2,5 0 0,000 6,008354 0,150
Sunflower expeller 1,1 Vitamin C 15,7
Biolip - 0,5 0,000 0,5 0,000
Sunflower meal 1,1 Vitamin C&E mix 6,7 WATER CHANGE - -2,95597 0,000 -2,48762 0,000
Organic sunflower expeller 1,7 Vitamin E 20% 2,8 Product total BSi 100 2,3447 100 2,0000
Wheat gluten 2,2 Mono calcium phosphate 3,6 Sum RM with Ei BSi adj. 99,175 2,3254 99,175 1,9835
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3. BioSustain - BioMar Sustainability Strategy 30.03.2012
Eco-Efficiency Analysis test results
Environmental fingerprint
Eco-Efficiency Portfolio
Global Warming Potential
(Carbon Footprint)
I will be speaking about… BioSustain through the value chain
Optimised sustainability up until consumer
BioMar responsibility
Raw materials RM transportation Feed production
 BioSustain – A certified approach to sustainable development
 How to optimize feed on sustainability + +
 Sustainability through the value chain
 How can BioSustain benefit your business? +
 Media Surveillance + Slaughtering,
Value chain
Processing &
Packaging
+ Farming & ++
Retail logistics
Harvesting
Feed transportation
I will be speaking about…
 BioSustain – A certified approach to sustainable development
 How to optimize feed on sustainability
 Sustainability through the value chain
 How can BioSustain benefit your business?
 Media Surveillance
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4. BioSustain - BioMar Sustainability Strategy 30.03.2012
BioSustain pyramid
www.biosustain.no
References:
www.biosustain.no
www.basf.com/group/sustainability_en/index
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