Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
All About Online Activity
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3. People Talking About This reveals only seven days of engagement
data. The first point to note about PTAT is that it only shows your page’s engagement
performance over seven days and does not give full insight into your page’s overall
performance. If you had been inactive on Facebook for the last week, then your PTAT
would reflect it — but this would not indicate that your Edge Rank or potential reach is
low.
4. Expect 1 to 10 percent of your fans to create stories about your page. Even hugely
popular Facebook pages expect only a minute fraction of their fans engaging with their
posts and activities on Facebook. Depending on the kind of content you share, your
page’s PTAT would likely be 1 percent of your fan base. Consider anything above 1
percent, without the aid of advertising, above average. Anything above 3 percent
without promotion indicates good engagement.
5. Sponsored stories and advertising can help boost your PTAT metrics. Increasing the reach
of your Facebook page through advertising or sponsored stories can especially help with
creating new stories about your page. A strategy of compelling content is the cornerstone
of success with Facebook marketing.
6. Too many businesses go for the hard sell, posting only about products or services. The goal
on Facebook should be to write posts and share content that people want to read or
watch. It’s really as simple as that.
But it doesn’t mean that you can’t still be selling.
7. While content is king, creating and phrasing messages on Facebook is art. Ask questions.
Do “fill in the blank” posts encouraging your Likers to respond with a comment. Anything
that encourages positive interaction will help your EdgeRank.
However, consider this: Less is more. Keep your posts under two sentences, and don’t
fret over proper sentence structure.
8. Give your social media followers quotes that will make their days brighter while giving
yourself a content creation break.
Here are some simple search queries to get you going. Substitute your industry terms
when you search. You’ll likely be surprised with what you find.
“Productivity quotes”
“Marketing quotes”
“Insurance quotes”
“Tax quotes”
“Fashion quotes”
“Fitness quotes”
“Food quotes”
“Success quotes”
Quotes can be shared on all relevant social media outlets, such as your blog, LinkedIn,
Twitter, Google+, and Facebook.
