Dr. Victor Zhitomirsky<br />PatAnalyse Ltd<br />New frontiersin the strategic useof patent information<br />
Summary<br />PatAnalyse is in the business of deliveringIP intelligence to its clients. <br />We take responsibility for f...
Our core strength<br />We transform the patent search process from ‘black magic’ into a logical and fully traceable self-l...
Improved efficiency<br />PatAnalyse has developed innovative methodsusing modern ‘Software as a Service’ technologies<br /...
organising collaboration between experts
assisting our clients with mining patent data in the post-project phase</li></li></ul><li>What is PatAnalyse?<br />Integra...
“Many of the answers to key questions of technology and business strategy can be <br />found in the patent databases if yo...
Summary<br />Premium services which are critically dependenton the completeness of the patent searching results <br />'Pat...
technology scouting
white space analysis
licensing-in (e.g. through open innovation)
technology forecasting, technology road mapping </li></ul>Litigation support for nullifying claims of asserted patents<br ...
Our analysis is provided in combination with the understanding of the business issues facing the client organisation<br />...
Our flagship offering helps to close the feedback loopbetween Business Strategy and IP Management<br />Competitor intellig...
Patent mapping benefits<br />A Patent Mapping study is a ‘deep dive’ into the Invisibleweb - to the information derived fr...
Case study: Advanced Energy Storage Technologies<br />The de-duplication algorithm aggregated about 12,000simple patent fa...
Advanced Energy Storage Technologies<br />Top Assignees vs. technical categories for genericLithium batteries <br />Assign...
Strategic Review for UK Government, 2006 <br />
Litigation Support<br />We are frequently carrying out the litigation support projects on a success fee basis – charging o...
Case Study: Saving our Client from Disastrous Lawsuit<br />Client saved several millions of Euros which would havehad to b...
   Initial attempts to obtain an invalidity or non-infringement opinion failed
   The launch of new products in the quickly growing market became at threat
   PatAnalyse approached the search as an iterative self-learning process
   The export of the final search request (written using Boolean logic) took up </li></ul>    20 pages in the standard tex...
   Overall 8,000 patent were screened, and 80 most relevant patents identified
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PatAnalyse presentation

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PatAnalyse is in the business of delivering IP intelligence to its clients.

We take responsibility for finding the patent information required by our clients and then structure and make sense of it

To deliver a project we use a proprietary, comprehensive search management system to capture expert judgements and combine these with artificial intelligence analysis to produce a pre-analysed universe of data tailored exactly to each client’s needs 

Our experience in technology consultancy allows us to provide an interpretation of the ‘competitive intelligence landscape’; our analysis is closely aligned to the client’s business strategy

Our client, as the user, first influences how the universe of patent data is gathered and structured and then can exploit it using the on-line patent management system provided by PatAnalyse    

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PatAnalyse presentation

  1. 1. Dr. Victor Zhitomirsky<br />PatAnalyse Ltd<br />New frontiersin the strategic useof patent information<br />
  2. 2. Summary<br />PatAnalyse is in the business of deliveringIP intelligence to its clients. <br />We take responsibility for finding the patent information required by our clients and then structure and make sense of it<br />To deliver a project we use a proprietary, comprehensive search management system to capture expert judgements and combine these with artificial intelligence analysis to produce a pre-analysed universe of data tailored exactly to each client’s needs  <br />Our experience in technology consultancy allows us to provide an interpretation of the ‘competitive intelligence landscape’; our analysis is closely aligned to the client’s business strategy <br />Our client, as the user, first influences how the universe of patent data is gathered and structured and then can exploit it using the on-line patent management system provided by PatAnalyse     <br />
  3. 3. Our core strength<br />We transform the patent search process from ‘black magic’ into a logical and fully traceable self-learning iteration process<br />We provide consultancy services underpinned by patent searches of unprecedented accuracy and completeness using our unique search management tools <br />Our ‘expert judgment’ approach is integrated with artificial intelligence algorithms and is fully controlled by subject area experts<br />It is not unusual for us to find up to four times more patents in clients’ areas of interest compared to the results provided by our competitors<br />Our clients are usually shocked when they learn the limitations of the conventional patent search strategies used by their advisors or internal teams <br />
  4. 4. Improved efficiency<br />PatAnalyse has developed innovative methodsusing modern ‘Software as a Service’ technologies<br />Our algorithms are unique in providing capabilities beyond iterative assistance with finding and using all relevant patent codes and keywords – albeit critically important. The methodology is based on a pattern recognition algorithm and can find an additional 30% of patents which are misclassified in the European or US patent offices. These extra patents might well contain the documents that prove critical to the patent strategies of our clients<br />Special emphasis is also given to:<br />correcting and enhancing raw bibliographic records<br /><ul><li>efficiency of task distribution
  5. 5. organising collaboration between experts
  6. 6. assisting our clients with mining patent data in the post-project phase</li></li></ul><li>What is PatAnalyse?<br />Integrated technology consultancy specialising inhigh quality patent searching and strategic analysis<br />The PatAnalyse core team has been working together for over a decade in the technology consultancy cluster in Cambridge, UK <br />Over the years the team has delivered a wide variety of patent landscape assignments for Blue Chip health care, medical devices, telecom, industrial, white goods, domestic and consumer goods companies<br />Our clients have access to an unparalleled skill set: our teams of diverse subject experts and seasoned business consultants work together to provide collective ‘IP Intelligence’<br />
  7. 7. “Many of the answers to key questions of technology and business strategy can be <br />found in the patent databases if you know <br />how to find them. <br />PatAnalyse has the powerful tools and expertise to do this and to present the answers using clear, easy to communicate, views of patent landscapes”<br />Alan MacDougall, European Patent Attorney<br />partner at Mathys & Squire<br />Consulting services<br />
  8. 8. Summary<br />Premium services which are critically dependenton the completeness of the patent searching results <br />'Patent landscape' studies of international R&D trends, used for:<br /><ul><li>competitor intelligence
  9. 9. technology scouting
  10. 10. white space analysis
  11. 11. licensing-in (e.g. through open innovation)
  12. 12. technology forecasting, technology road mapping </li></ul>Litigation support for nullifying claims of asserted patents<br />Freedom to operate (FTO) analysis <br />Due-diligence studies before in-licensing or acquisition <br />Strategic portfolio alignment<br />
  13. 13. Our analysis is provided in combination with the understanding of the business issues facing the client organisation<br />IP ‘intelligence’ services<br />
  14. 14. Our flagship offering helps to close the feedback loopbetween Business Strategy and IP Management<br />Competitor intelligence and technology scouting<br />detailed analysis of each top company and each technology cluster<br />identified novel solutions, white spaces and potential partners<br />systematic approach to Open Innovation technology scouting <br />there is a chance that competitors are doing it already!<br />Our findings contribute to technology forecasting and management<br />
  15. 15. Patent mapping benefits<br />A Patent Mapping study is a ‘deep dive’ into the Invisibleweb - to the information derived from patent databases<br />What technologies are already deployed and what is emerging?<br />What are the benefits that these emerging technologies bring?<br />Their ownership position<br />Whether there is any apparent ‘white space’ in the IP landscape?<br />How serious are IP threats?<br />What opportunities there are to in-license patents from third parties?<br />Benchmark the clients’ existing patent portfolio against competitors<br />Inform the strategic decision makers in the client organisation<br />Align research budgets according to the gained intelligence<br />
  16. 16. Case study: Advanced Energy Storage Technologies<br />The de-duplication algorithm aggregated about 12,000simple patent families from about 40,000 national patents<br />The iterative search was build up using a combination of<br />110 assignees <br />1,200 inventors<br /> 2,600 patent codes (including IPC, ECLA, ICO, US, and Derwent) <br />1,250 keywords<br />All forward and backward citations were added to the portfolio<br />Only 3% of patent families were left unassigned <br />in the raw patent records more than 40% of US patents were left unassigned<br />the latest assignee information was taken from INPADOC legal file; this information is available for 90% of US patents<br />
  17. 17. Advanced Energy Storage Technologies<br />Top Assignees vs. technical categories for genericLithium batteries <br />Assignment to technology category is done by subject experts; each technology category in the source data appears on one row of the Intensity map.<br />This legend shows the non-linear colour<br />scale used to convert the numbers in<br />each cell to a specific colour<br />Darker colours indicate<br />higher levels of activity<br />A bar chart shows the total number of documents in the<br />row or column. In this case, the bar chart shows the total<br />number of documents in each technical category<br />Unified assignee information<br />for each patent family<br />appears on each column<br />
  18. 18. Strategic Review for UK Government, 2006 <br />
  19. 19. Litigation Support<br />We are frequently carrying out the litigation support projects on a success fee basis – charging only a nominal sum at the start of the project to establish a formal relationship and getting paid depending on the number of prior art documents identified by us that are actually used by our clients in the process of invalidating the asserted patents.<br />The first claim of about 90% of granted patents can be invalidated<br />
  20. 20. Case Study: Saving our Client from Disastrous Lawsuit<br />Client saved several millions of Euros which would havehad to be spent on a complete product redesign<br /><ul><li>Company X received a notice of infringement letter
  21. 21. Initial attempts to obtain an invalidity or non-infringement opinion failed
  22. 22. The launch of new products in the quickly growing market became at threat
  23. 23. PatAnalyse approached the search as an iterative self-learning process
  24. 24. The export of the final search request (written using Boolean logic) took up </li></ul> 20 pages in the standard text editor program<br /><ul><li> All references to/from the broadly relevant patent documents were added
  25. 25. Overall 8,000 patent were screened, and 80 most relevant patents identified
  26. 26. 32 patents were carefully selected and provided for further review by client
  27. 27. Our study provided company X with the required key evidence to file an </li></ul> opposition against an overly broad patent with the European Office and a <br /> request for re-examination in the United States.<br />
  28. 28. Comprehensive Freedom to Operate Study <br />Self-learning iterative patent search carried out by PatAnalyse is capable to identify the most relevant prior art<br />The ‘Seagate’ decision of the US Court of Appeals for Federal Circuit and new ‘America Invents Act’ has changed legal requirements<br /><ul><li>risk assessments that formerly mandated a counsel’s opinion can be </li></ul> carried out at a substantially lower budget<br /><ul><li>we provide technical determination of risks associated with third party IP</li></li></ul><li>Comprehensive Freedom to Operate Study<br />Written records are created only after discussions with a client<br />If potentially blocking patents are identified, we study a design around <br />We evaluate from the technical point of view if the potentially blocking patents are valid or infringed <br />Final report is provided under the supervision of the patent attorney: <br />analyses the risks and identifies all open issues<br />provides key evidence against potentially blocking patents<br />summarises details for all required follow-up activities<br />identified work-around options<br />suggestions regarding in-licensing<br />evaluation of the most appropriate acquisition targets<br />All findings and our recommendations are first discussed with the client’s team during numerous conference calls<br />
  29. 29. Due-diligence Study for In-Licensing Activities<br />We address key questions likedoes the client need a license?<br /><ul><li>if the client takes the license will they be able to use the acquired</li></ul> technology? <br /><ul><li>is everything necessary to exploit the licensed technology going to </li></ul> be transferred?<br /><ul><li>what is the license worth? </li></li></ul><li>Strategic Portfolio Alignment <br />Separating key patents from low value assets and understanding the role of different patent bundles<br />Our collaborative on-line tools allow direct involvement of technical experts from client company in the evaluation process. It helps to:<br /><ul><li>organise the portfolio
  30. 30. maximise its value
  31. 31. save on on-going maintenance fees </li></li></ul><li>“PatAnalyse offers a really intelligent way to <br />cope with the huge volume of patent<br />information available worldwide”<br />Dr Bakuri Lanchava <br />European Patent Attorney <br />OSRAM GmbH<br />Benefits of usingour services<br />
  32. 32. The PatAnalyse innovative toolset<br />Efficient web-based collaboration betweentechnical experts under the control of artificial intelligence<br />Patent pending software tools developed by PatAnalyse have captured and automated our unique best practise in <br /><ul><li>self-learning iterative patent searching
  33. 33. patent screening integrated with an error correction algorithm
  34. 34. patent classification
  35. 35. bibliographic data cleaning
  36. 36. visualisation of Patent Landscapes </li></ul> <br /> <br />
  37. 37.  Benefits of using our service <br />The best possible quality of deliverables iscombined with quick turnaround <br />It takes about ten weeks for a large Patent Landscape study<br /><ul><li>confidence in the completeness of results from the patent search
  38. 38. improved quality of data through ‘clean’ patent bibliographic records
  39. 39. analysis of information by business consultants with a good grasp of technology issues</li></li></ul><li>Post-project phase <br />The on-line patent management system provided by PatAnalyse can be used to guide the customer team to key individual patents <br />Clients might need to look at competitors’ patents to check the strength of their own IP in order to avoid unnecessary legal and R&D costs<br />But these patents also provide a comprehensive source of technical analysis – which frequently highlight the shortcomings of the available solutions<br />Putting together a proper understanding of un-met needs with insights into tried and failed technical solutions can often stimulate disruptive innovation – solutions which transcend existing IP landscapes and venture into ‘white space’<br />The information contained in patents can stimulate fresh ideas and accelerate the innovation process<br />
  40. 40. Further details of our services and our approach, are presented in the white paper document which can be downloaded at<br />http://patanalyse.com/whitepaper<br />An example of our Patent Landscape study can be previewed for the multi-client report “Advanced Energy Storage: Patent Trends and Company Positioning”<br />http://patanalyse.com/pamphlet<br />
  41. 41. As a technology consultancy with highly comprehensive proprietary software tools, <br />PatAnalyse is uniquely positioned to help clients <br />with Competitive Intelligence studies<br />Dr Victor Zhitomirsky<br />Managing Director<br />victor.zh@patanalyse.com<br />Phone: +44 (1223) 911576<br />Mobile: +44 (7758) 552585<br />www.patanalyse.com<br />Contact Us<br />
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