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MIPLC, Summer Seminar
IP and Competition Law
Prof. Josef Drexl.



IPRs: Between Exclusivity
and Market Power
The US Supreme Court in Illinois
Tools Case.

By: Moses Muchiri
May 2, 2012.
Introduction
• Traditional view of IP and Competition Law being ever in conflict
  quietly giving way to the modern view that IP and Competition
  complement each other. Both aim to promote
  innovation, competition and consumer welfare.
→ IPRs are legal monopolies. IPRs establish property rights over an
  idea (patent), expression (©), product quality/origin (™), Design
  …
→ IPRs are both +ve and –ve rights = right to exclude certain acts
  while also providing right to owner to use the rights.
→ Competition law does NOT regulate the existence of IPRs but
  only the exercise of IPRs in the marketplace which could
  adversely affect competition.
→ Competition law only intervenes to correct anti-competitive
  conduct.

30/03/2012            IPRs: Between Exclusivity & Market Power        2
Introduction
• Distinguish between economic monopoly and
  legal monopoly:
  → Legal monopoly (IPRs) created by legal
    instruments or legal grants. Are + ve (use
    rights) and – ve rights (exclusionary).
  →Economic monopoly: allows monopolist to
    arbitrarily determine prices or exclude
    competition.
• Antitrust policy: aims at preventing Patent
  holders from extending the legal monopoly
  beyond the term and scope of the patent.
30/03/2012     IPRs: Between Exclusivity & Market Power   3
The Issue & Scope
• Whether IPRs confer market power solely on
  existence of a patent on tied product?
  [Rephrased] Do legal monopolies
  simultaneously create market
  monopoly/dominance?
• Paper discusses this question mainly in patent
  tying cases, highlighting the US Supreme
  Court decision in Illinois Tool Works and also
  highlights similar cases in the EU.

30/03/2012      IPRs: Between Exclusivity & Market Power   4
Nature of the Presumption of Market
                Power
• What is this presumption? A judicial doctrine stating
  that in the absence of evidence to the contrary, IPRs
  (particularly patents) confer market power on owners.
• “Market Power”- the power to control market prices or
  exclude competition. The US Supreme Court in
  Jefferson Parish v. Hyde 466 U.S. 2 (1984) defined it as
  “an economic matter, market power exists whenever
  prices can be raised above the levels that would be
  charged in a competitive market. [it is the power] to
  force a purchaser to do something that he would not
  do in a competitive market.”

30/03/2012         IPRs: Between Exclusivity & Market Power   5
Legal Origin of the Presumption of
          Market Power in the US
 • For most of the 20th Century US courts, competition regulators assumed IPRs conferred
   monopoly power.
 →1972 “Nine No-Nos” which the Department of Justice (DOJ) saw as per se illegal.
 • But then (tides of change);
 →1988- DOJ Antitrust Division accepted that IPRs do not necessarily confer a monopoly in
   relevant antitrust markets
   Adopted a rule of reason approach to balance the pro-competitive and anti-
   competitive effects of licensing i.e. no practices presumptively (per se) unlawful.
   A Rule of Reason analysis looks at price rises vs. outputs; enhancing consumer welfare;
   efficiencies offsetting competition.
 →1988- Congress amends Patent Act effectively removing the presumption of market
   power in the context of patent misuse.
 →1991 – DOJ scraps away “Nine No-Nos”.
 →1995 DOJ/FTC Antitrust Guidelines said that they “will no longer presume that a
   patent, copyright or trade secret necessarily confers market power on the owner”.


30/03/2012                    IPRs: Between Exclusivity & Market Power                   6
Legal Origin of the Presumption of
          Market Power in the US
  1. Henry v. A.B Dick (1912) USC: Held, (Chief Justice White dissenting) that violation of a
      tying agreement was patent infringement. However no mention of market power.
  2. 1916- Congress enacts §3 Clayton Act → makes tying agreements illegal if they
      substantially lessen competition or create a monopoly.
  3. Motion Picture Patents v. Universal Film (1917) USC.-
  4. Morton Salt v. Suppiger (1942).
  5. Mercoid Co. v. Mid-Continent (1944).
  6. International Salt Co. v. U.S. (1947) - Court held it was a violation of s.1, Sherman Act
      to condition (tie-in) sale of patented Salt machine to purchase of salt from the patent
      owner.
  7. Times-Picayune Publishing Co. v. U.S. (1953).
  8. U.S. v. Loew’s Inc. (1962).- formally adopted the presumption.
  9. Fortner Enterprises Inc. v. U.S. Steel Corp. (1969) (Fortner I) overruled in U.S. Steel
      Corp. v. Fortner Enterprises Inc. (1977)- (Fortner II) †
  10. Jefferson Parrish v. Hyde (1984)- Supreme Court unanimously reversed Court of
      Appeal judgement that tying agreements were per se violations of 1, Sherman Act.

30/03/2012                     IPRs: Between Exclusivity & Market Power                      7
Observations
→ The presumption of market power arose from patent misuse contexts.
→ Tying of patented device with a non-patented item was deemed per se
  patent misuse as it was deemed an unlawful extension of patent
  monopoly or patent term. (Heaton v. Eureka , 6th Cir. 1896).
→ The per se rule migrated from Patent law to Antitrust law in the Int’l Salt
  v. U.S. case. This was the 1st Supreme Court decision to apply and read
  Antitrust law into patent tying [tying = patent misuse = antitrust
  violation]. Cases before Int’l Salt dealt with tying as per se patent misuse.†
→ Presumption formally adopted in Loew’s. Court said “if the government
  has granted … a patent or similar monopoly… it is fair to assume that
  inability to buy the product elsewhere gives … market power”
→ The 1988 amendment to the US Patent Act removed the presumption of
  market power from patent law under the misuse context. (It still remained
  in Antitrust law). (*An act of legislative oversight or deliberate omission?
  Probably deliberate omission → Presumption was a judicial creature) ††
30/03/2012                 IPRs: Between Exclusivity & Market Power            8
Illinois Tool Works Inc. v. Independent
       Ink Inc. 547 U.S. 28 (2006)
Facts:
• Illinois Tool Works (ITW) and its
  subsidiary Trident, made patented
  print-heads,       patented       ink
  containers      and      unpatented
  special ink. Sold the print-heads
  &      containers     to     original
  equipment manufacturers (OEMs)
  under license to incorporate them
  into (industrial) printers for use in
  printing bar codes on cartons.
• The licenses were subject to the
  condition that OEMs would only
  purchase the ink from Trident.
30/03/2012            IPRs: Between Exclusivity & Market Power   9
Illinois Tool Works Inc. v. Independent
       Ink Inc. 547 U.S. 28 (2006)
• Independent Ink Inc. (IIC) made ink with same chemical
  composition as ITW’s ink. ITW sued for patent infringement but
  failed. IIC then filed suit for non-infringement and invalidity of
  ITW’s patents and amended its claim to include claim for illegal
  tying and monopolization under 1 & 2, Sherman Act.
• District Court: Rejected IIC argument that ITW had market power
  rendering the tying arrangements per se unlawful under
  Sherman Act. Held IIC must submit affirmative proof of market
  power. IIC appealed.
• Federal Circuit (Appeal): Reversed as to 1, tying claim holding
  they were bound to previous Supreme Court patent tying
  decisions which rendered patent ties per se illegal. In Obiter
  stated that though it was time to abandon the presumption only
  Supreme Court or congress could overrule its own precedents.

30/03/2012             IPRs: Between Exclusivity & Market Power   10
Illinois Tool Works Inc. v. Independent
       Ink Inc. 547 U.S. 28 (2006)
• Held in Fed. Circuit: “Once the plaintiff establishes a
  patent tying agreement, it is the defendant’s burden to
  rebut the presumption of market power and
  consequent illegality that arises from patent tying.”
• Supreme Court: Noted that Fortner II (1977) &
  Jefferson (1984) rejected the assumption that tying
  agreements served no other purpose other than
  suppression of competition. Held:
  → Rejected per se rule. Evaluate patent tying cases
     under rule of reason ( i.e. Jefferson & Fortner II).
  →Must prove market power in the relevant market.
  →A patent does not necessarily confer market power.

30/03/2012         IPRs: Between Exclusivity & Market Power   11
Illinois Tool Works Inc. v. Independent
       Ink Inc. 547 U.S. 28 (2006)
“We are not persuaded that the combination of these two
factors [price discrimination & tying agreement] should give
rise to a presumption of market power when neither is
sufficient to do so standing alone. Rather, the lesson to be
learned from International Salt and the academic commentary is
the same: many tying arrangements, … are fully consistent
with a free, competitive market. … Congress, the antitrust
enforcement agencies, and most economists have all reached the
conclusion that a patent does not necessarily confer market
power upon the patentee. Today, we reach the same
conclusion, and therefore hold that, in all cases involving a
tying arrangement, the plaintiff must prove that the defendant
has market power in the tying product.”

30/03/2012           IPRs: Between Exclusivity & Market Power   12
Analysis
Some questions:
• How did the presumption of market power come to exist in the first place?
• What is it about tying arrangements that led to creation of the presumption in tying cases?
   And why specifically patents & ©?
• Was the court concerned about possible wrong application of the presumption beyond
   patent tying cases? Was it a mistake?
• Now that the presumption no longer applies, what does this mean for Competition law?
   → There can be no absolute freedom of property rights or contract.
   → Free competition in the market must be secured.
   → How do we balance? While IP and Competition law both seek same goals i.e. promote
      competition, technological progress and consumer welfare, they both go at it in different
      ways: Competition law adopts static competition methods while IP law adopts Dynamic
      (Schumpeterian) competition methods. †
•   But even still, was there any legitimacy for the presumption? No!
    → No economic evidence supporting the presumption.
    → Presumption assumes single patent products. Ignores that today most
        technological products would have multiple patented components eg.
        Computers, cell phones. How would the presumption work in such a case. To
        which patent would the tying be attached to? Just a single patent component
        would make the presumption applicable (theoretically). Where’s the market
        for the single component? (vis a vis the total product)
30/03/2012                      IPRs: Between Exclusivity & Market Power                     13
Analysis
• Loew’s observed the presumption arose as a “hostility to use of the
  statutorily granted patent monopoly to extend the patentee’s economic
  control to unpatented products.” courts were overtly concerned about
  tying. Why?
• Possibly to protect markets? Judicial aid to promote competition at a time
  when the market wasn’t technologically developed or advanced thus
  narrow relevant market = few substitutes, concern that tying was a way to
  extend patent monopoly.
• There are indications the court knew that the presumption might have
  been a mistake. Consider: Justice O'Connor concurring in Jefferson Parish
  described the presumption as a “common misconception”.
• Perhaps the Court was aware its precedents were outdated and premised
  on false assumption that legal monopoly = economic monopoly.
• IIC argued retain presumption for efficient administration of antitrust law
  because proving market power is “notoriously difficult”.
30/03/2012                IPRs: Between Exclusivity & Market Power          14
Analysis
Why the presumption failed;
1. There was never empirical economic evidence to prove patents confer market
   power or monetary profit. To uphold the presumption would mean construing the
   relevant market so narrowly as to include only the Defendant’s product. ††
2. The Presumption never actually existed. Int’l Salt & Loew’s cases were never
   about actual market power but patent leveraging.†
3. No factual support as to why the per se rule that “tying arrangements serve hardly
   any purpose beyond the suppression of competition” (Std. Oil v. U.S, 1949) repeated
   in every case until 1969 should exist in Antitrust law. Jefferson, 1984 recognized
   that tying may be procompetitive & compliant with Sherman Act. Today, Antitrust
   law will only intervene in patent tying if seller has significant actual market power
   (Kodak Eastman v Image, Supr. Ct. 1992). This is real power i.e. power over price
   (Fortner II case, 1977) and power over output (Kodak).
4. Wrongly assumed that legal monopoly synonymous with economic monopoly. †††
5. Jefferson Parish had already stripped away the Loew’s presumption by requiring
   proof of actual market power.
6. 1988 Amendment to the US Patent Act removed the per se rule. It would have
   been irrational for Congress to immunize tying from Patent Act liability only to
   have it condemned under Sherman or Clayton Acts.
7. 1995 Antitrust Guidelines expressly eschewed the presumption that patents confer
   market power. ††††
30/03/2012                   IPRs: Between Exclusivity & Market Power                 15
IPRs & Market Dominance in EU
• Presumption? Not really. However EU Commission is aware that
  standard essential patents do confer some form of market
  power.
• Mr. Joaquin Almunia, (V-P, EU Commission) recently on
  10.02.2012 says:
   “Once a standard is adopted, it becomes the norm and the
   underlying patents are indispensable. Owners of such standard
   essential patents are conferred a power on the market that they
   cannot be allowed to misuse ...”
• [Recall] EU Competition law doesn’t consider Monopolies as per
  se unlawful under Art. 102, TFEU but only concerned with abuse
  of dominance while US Antitrust Law may regulate the creation
  of monopolies under Section 2, Sherman Act.

30/03/2012            IPRs: Between Exclusivity & Market Power   16
IPRs & Market Dominance in EU
• EU Commission may regard (i) refusals to license (ii) discriminative
  or exploitative licensing of Standard Essential Patents; as forms of
  abuse of dominance. EU Commission has been active on licensing
  of standard essential patents.
• Case Examples:
  - Rambus (EU) case (COMP/38.636)
  - Qualcomm case (Qualcomm/Texas Case No.39247)
  - Volvo case (C.238/87)
  - Renault case (C.53/87)
  - Magill case (joint cases C.241/91 P & C.242/91 P)
  - Microsoft Tying Case (COMP/39.530)
• EU Commission’s response has been to adopt FRAND Doctrine in
  regard to Standard Essential Patents (similar to U.S. Essential
  Facilities doctrine).

30/03/2012              IPRs: Between Exclusivity & Market Power     17
Effect of Illinois Tools
• No more per se rule. Now rule of reason.
  Plaintiff has initial burden of proving anti-
  competitiveness of tying arrangements.
• To establish unlawful tying, Plaintiff must show:
  (a)The sale of one product is conditioned
     actually or effectively on purchase of another.
  (b)Seller has sufficient market power in the tying
     product market (relevant market) to coerce
     purchasers to accept the tied product
  (c)Substantial amount of interstate commerce in
     the tied product is affected.
30/03/2012        IPRs: Between Exclusivity & Market Power   18
Effect of Illinois Tools
• How do you prove market power?
(i) Market share/ market structure: Circumstantial evidence. Define
       relevant market (i.e. product & geographic market);
       interchangeable products; cross elasticity of demand.
(ii) Uniqueness of the product: totality of factors including design;
       product ergonomics e.t.c.
(iii) ‘Lock-ins’- Technological tie ins (where device is designed in such
       a way that it will only accept certain parts. Other manufacturer
       parts may be technologically incompatible) → Eastman Kodak
       case
(iv) Actual market evidence: eg. Price fluctuations, consumer
       behaviour.
• Procedurally complex & burdensome. Experts + Difficult Disclosure
     Procedures = Lengthy trials + Costs. But better to prove than
     operate under presumption. Even in EU no
     presumption, Commission will only intervene when there is abuse
     of dominance eg refusals to license, which in case SEPs = FRAND
     requirements. †
30/03/2012              IPRs: Between Exclusivity & Market Power        19
Thank you!
                    Moses Muchiri.
                 LL.M Candidate, MIPLC
                   Munich, Germany.
                moses.muchiri@miplc.de




30/03/2012   IPRs: Between Exclusivity & Market Power   20

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Intellectual Property Rights: Between Exclusivity and Market Power

  • 1. MIPLC, Summer Seminar IP and Competition Law Prof. Josef Drexl. IPRs: Between Exclusivity and Market Power The US Supreme Court in Illinois Tools Case. By: Moses Muchiri May 2, 2012.
  • 2. Introduction • Traditional view of IP and Competition Law being ever in conflict quietly giving way to the modern view that IP and Competition complement each other. Both aim to promote innovation, competition and consumer welfare. → IPRs are legal monopolies. IPRs establish property rights over an idea (patent), expression (©), product quality/origin (™), Design … → IPRs are both +ve and –ve rights = right to exclude certain acts while also providing right to owner to use the rights. → Competition law does NOT regulate the existence of IPRs but only the exercise of IPRs in the marketplace which could adversely affect competition. → Competition law only intervenes to correct anti-competitive conduct. 30/03/2012 IPRs: Between Exclusivity & Market Power 2
  • 3. Introduction • Distinguish between economic monopoly and legal monopoly: → Legal monopoly (IPRs) created by legal instruments or legal grants. Are + ve (use rights) and – ve rights (exclusionary). →Economic monopoly: allows monopolist to arbitrarily determine prices or exclude competition. • Antitrust policy: aims at preventing Patent holders from extending the legal monopoly beyond the term and scope of the patent. 30/03/2012 IPRs: Between Exclusivity & Market Power 3
  • 4. The Issue & Scope • Whether IPRs confer market power solely on existence of a patent on tied product? [Rephrased] Do legal monopolies simultaneously create market monopoly/dominance? • Paper discusses this question mainly in patent tying cases, highlighting the US Supreme Court decision in Illinois Tool Works and also highlights similar cases in the EU. 30/03/2012 IPRs: Between Exclusivity & Market Power 4
  • 5. Nature of the Presumption of Market Power • What is this presumption? A judicial doctrine stating that in the absence of evidence to the contrary, IPRs (particularly patents) confer market power on owners. • “Market Power”- the power to control market prices or exclude competition. The US Supreme Court in Jefferson Parish v. Hyde 466 U.S. 2 (1984) defined it as “an economic matter, market power exists whenever prices can be raised above the levels that would be charged in a competitive market. [it is the power] to force a purchaser to do something that he would not do in a competitive market.” 30/03/2012 IPRs: Between Exclusivity & Market Power 5
  • 6. Legal Origin of the Presumption of Market Power in the US • For most of the 20th Century US courts, competition regulators assumed IPRs conferred monopoly power. →1972 “Nine No-Nos” which the Department of Justice (DOJ) saw as per se illegal. • But then (tides of change); →1988- DOJ Antitrust Division accepted that IPRs do not necessarily confer a monopoly in relevant antitrust markets Adopted a rule of reason approach to balance the pro-competitive and anti- competitive effects of licensing i.e. no practices presumptively (per se) unlawful. A Rule of Reason analysis looks at price rises vs. outputs; enhancing consumer welfare; efficiencies offsetting competition. →1988- Congress amends Patent Act effectively removing the presumption of market power in the context of patent misuse. →1991 – DOJ scraps away “Nine No-Nos”. →1995 DOJ/FTC Antitrust Guidelines said that they “will no longer presume that a patent, copyright or trade secret necessarily confers market power on the owner”. 30/03/2012 IPRs: Between Exclusivity & Market Power 6
  • 7. Legal Origin of the Presumption of Market Power in the US 1. Henry v. A.B Dick (1912) USC: Held, (Chief Justice White dissenting) that violation of a tying agreement was patent infringement. However no mention of market power. 2. 1916- Congress enacts §3 Clayton Act → makes tying agreements illegal if they substantially lessen competition or create a monopoly. 3. Motion Picture Patents v. Universal Film (1917) USC.- 4. Morton Salt v. Suppiger (1942). 5. Mercoid Co. v. Mid-Continent (1944). 6. International Salt Co. v. U.S. (1947) - Court held it was a violation of s.1, Sherman Act to condition (tie-in) sale of patented Salt machine to purchase of salt from the patent owner. 7. Times-Picayune Publishing Co. v. U.S. (1953). 8. U.S. v. Loew’s Inc. (1962).- formally adopted the presumption. 9. Fortner Enterprises Inc. v. U.S. Steel Corp. (1969) (Fortner I) overruled in U.S. Steel Corp. v. Fortner Enterprises Inc. (1977)- (Fortner II) † 10. Jefferson Parrish v. Hyde (1984)- Supreme Court unanimously reversed Court of Appeal judgement that tying agreements were per se violations of 1, Sherman Act. 30/03/2012 IPRs: Between Exclusivity & Market Power 7
  • 8. Observations → The presumption of market power arose from patent misuse contexts. → Tying of patented device with a non-patented item was deemed per se patent misuse as it was deemed an unlawful extension of patent monopoly or patent term. (Heaton v. Eureka , 6th Cir. 1896). → The per se rule migrated from Patent law to Antitrust law in the Int’l Salt v. U.S. case. This was the 1st Supreme Court decision to apply and read Antitrust law into patent tying [tying = patent misuse = antitrust violation]. Cases before Int’l Salt dealt with tying as per se patent misuse.† → Presumption formally adopted in Loew’s. Court said “if the government has granted … a patent or similar monopoly… it is fair to assume that inability to buy the product elsewhere gives … market power” → The 1988 amendment to the US Patent Act removed the presumption of market power from patent law under the misuse context. (It still remained in Antitrust law). (*An act of legislative oversight or deliberate omission? Probably deliberate omission → Presumption was a judicial creature) †† 30/03/2012 IPRs: Between Exclusivity & Market Power 8
  • 9. Illinois Tool Works Inc. v. Independent Ink Inc. 547 U.S. 28 (2006) Facts: • Illinois Tool Works (ITW) and its subsidiary Trident, made patented print-heads, patented ink containers and unpatented special ink. Sold the print-heads & containers to original equipment manufacturers (OEMs) under license to incorporate them into (industrial) printers for use in printing bar codes on cartons. • The licenses were subject to the condition that OEMs would only purchase the ink from Trident. 30/03/2012 IPRs: Between Exclusivity & Market Power 9
  • 10. Illinois Tool Works Inc. v. Independent Ink Inc. 547 U.S. 28 (2006) • Independent Ink Inc. (IIC) made ink with same chemical composition as ITW’s ink. ITW sued for patent infringement but failed. IIC then filed suit for non-infringement and invalidity of ITW’s patents and amended its claim to include claim for illegal tying and monopolization under 1 & 2, Sherman Act. • District Court: Rejected IIC argument that ITW had market power rendering the tying arrangements per se unlawful under Sherman Act. Held IIC must submit affirmative proof of market power. IIC appealed. • Federal Circuit (Appeal): Reversed as to 1, tying claim holding they were bound to previous Supreme Court patent tying decisions which rendered patent ties per se illegal. In Obiter stated that though it was time to abandon the presumption only Supreme Court or congress could overrule its own precedents. 30/03/2012 IPRs: Between Exclusivity & Market Power 10
  • 11. Illinois Tool Works Inc. v. Independent Ink Inc. 547 U.S. 28 (2006) • Held in Fed. Circuit: “Once the plaintiff establishes a patent tying agreement, it is the defendant’s burden to rebut the presumption of market power and consequent illegality that arises from patent tying.” • Supreme Court: Noted that Fortner II (1977) & Jefferson (1984) rejected the assumption that tying agreements served no other purpose other than suppression of competition. Held: → Rejected per se rule. Evaluate patent tying cases under rule of reason ( i.e. Jefferson & Fortner II). →Must prove market power in the relevant market. →A patent does not necessarily confer market power. 30/03/2012 IPRs: Between Exclusivity & Market Power 11
  • 12. Illinois Tool Works Inc. v. Independent Ink Inc. 547 U.S. 28 (2006) “We are not persuaded that the combination of these two factors [price discrimination & tying agreement] should give rise to a presumption of market power when neither is sufficient to do so standing alone. Rather, the lesson to be learned from International Salt and the academic commentary is the same: many tying arrangements, … are fully consistent with a free, competitive market. … Congress, the antitrust enforcement agencies, and most economists have all reached the conclusion that a patent does not necessarily confer market power upon the patentee. Today, we reach the same conclusion, and therefore hold that, in all cases involving a tying arrangement, the plaintiff must prove that the defendant has market power in the tying product.” 30/03/2012 IPRs: Between Exclusivity & Market Power 12
  • 13. Analysis Some questions: • How did the presumption of market power come to exist in the first place? • What is it about tying arrangements that led to creation of the presumption in tying cases? And why specifically patents & ©? • Was the court concerned about possible wrong application of the presumption beyond patent tying cases? Was it a mistake? • Now that the presumption no longer applies, what does this mean for Competition law? → There can be no absolute freedom of property rights or contract. → Free competition in the market must be secured. → How do we balance? While IP and Competition law both seek same goals i.e. promote competition, technological progress and consumer welfare, they both go at it in different ways: Competition law adopts static competition methods while IP law adopts Dynamic (Schumpeterian) competition methods. † • But even still, was there any legitimacy for the presumption? No! → No economic evidence supporting the presumption. → Presumption assumes single patent products. Ignores that today most technological products would have multiple patented components eg. Computers, cell phones. How would the presumption work in such a case. To which patent would the tying be attached to? Just a single patent component would make the presumption applicable (theoretically). Where’s the market for the single component? (vis a vis the total product) 30/03/2012 IPRs: Between Exclusivity & Market Power 13
  • 14. Analysis • Loew’s observed the presumption arose as a “hostility to use of the statutorily granted patent monopoly to extend the patentee’s economic control to unpatented products.” courts were overtly concerned about tying. Why? • Possibly to protect markets? Judicial aid to promote competition at a time when the market wasn’t technologically developed or advanced thus narrow relevant market = few substitutes, concern that tying was a way to extend patent monopoly. • There are indications the court knew that the presumption might have been a mistake. Consider: Justice O'Connor concurring in Jefferson Parish described the presumption as a “common misconception”. • Perhaps the Court was aware its precedents were outdated and premised on false assumption that legal monopoly = economic monopoly. • IIC argued retain presumption for efficient administration of antitrust law because proving market power is “notoriously difficult”. 30/03/2012 IPRs: Between Exclusivity & Market Power 14
  • 15. Analysis Why the presumption failed; 1. There was never empirical economic evidence to prove patents confer market power or monetary profit. To uphold the presumption would mean construing the relevant market so narrowly as to include only the Defendant’s product. †† 2. The Presumption never actually existed. Int’l Salt & Loew’s cases were never about actual market power but patent leveraging.† 3. No factual support as to why the per se rule that “tying arrangements serve hardly any purpose beyond the suppression of competition” (Std. Oil v. U.S, 1949) repeated in every case until 1969 should exist in Antitrust law. Jefferson, 1984 recognized that tying may be procompetitive & compliant with Sherman Act. Today, Antitrust law will only intervene in patent tying if seller has significant actual market power (Kodak Eastman v Image, Supr. Ct. 1992). This is real power i.e. power over price (Fortner II case, 1977) and power over output (Kodak). 4. Wrongly assumed that legal monopoly synonymous with economic monopoly. ††† 5. Jefferson Parish had already stripped away the Loew’s presumption by requiring proof of actual market power. 6. 1988 Amendment to the US Patent Act removed the per se rule. It would have been irrational for Congress to immunize tying from Patent Act liability only to have it condemned under Sherman or Clayton Acts. 7. 1995 Antitrust Guidelines expressly eschewed the presumption that patents confer market power. †††† 30/03/2012 IPRs: Between Exclusivity & Market Power 15
  • 16. IPRs & Market Dominance in EU • Presumption? Not really. However EU Commission is aware that standard essential patents do confer some form of market power. • Mr. Joaquin Almunia, (V-P, EU Commission) recently on 10.02.2012 says: “Once a standard is adopted, it becomes the norm and the underlying patents are indispensable. Owners of such standard essential patents are conferred a power on the market that they cannot be allowed to misuse ...” • [Recall] EU Competition law doesn’t consider Monopolies as per se unlawful under Art. 102, TFEU but only concerned with abuse of dominance while US Antitrust Law may regulate the creation of monopolies under Section 2, Sherman Act. 30/03/2012 IPRs: Between Exclusivity & Market Power 16
  • 17. IPRs & Market Dominance in EU • EU Commission may regard (i) refusals to license (ii) discriminative or exploitative licensing of Standard Essential Patents; as forms of abuse of dominance. EU Commission has been active on licensing of standard essential patents. • Case Examples: - Rambus (EU) case (COMP/38.636) - Qualcomm case (Qualcomm/Texas Case No.39247) - Volvo case (C.238/87) - Renault case (C.53/87) - Magill case (joint cases C.241/91 P & C.242/91 P) - Microsoft Tying Case (COMP/39.530) • EU Commission’s response has been to adopt FRAND Doctrine in regard to Standard Essential Patents (similar to U.S. Essential Facilities doctrine). 30/03/2012 IPRs: Between Exclusivity & Market Power 17
  • 18. Effect of Illinois Tools • No more per se rule. Now rule of reason. Plaintiff has initial burden of proving anti- competitiveness of tying arrangements. • To establish unlawful tying, Plaintiff must show: (a)The sale of one product is conditioned actually or effectively on purchase of another. (b)Seller has sufficient market power in the tying product market (relevant market) to coerce purchasers to accept the tied product (c)Substantial amount of interstate commerce in the tied product is affected. 30/03/2012 IPRs: Between Exclusivity & Market Power 18
  • 19. Effect of Illinois Tools • How do you prove market power? (i) Market share/ market structure: Circumstantial evidence. Define relevant market (i.e. product & geographic market); interchangeable products; cross elasticity of demand. (ii) Uniqueness of the product: totality of factors including design; product ergonomics e.t.c. (iii) ‘Lock-ins’- Technological tie ins (where device is designed in such a way that it will only accept certain parts. Other manufacturer parts may be technologically incompatible) → Eastman Kodak case (iv) Actual market evidence: eg. Price fluctuations, consumer behaviour. • Procedurally complex & burdensome. Experts + Difficult Disclosure Procedures = Lengthy trials + Costs. But better to prove than operate under presumption. Even in EU no presumption, Commission will only intervene when there is abuse of dominance eg refusals to license, which in case SEPs = FRAND requirements. † 30/03/2012 IPRs: Between Exclusivity & Market Power 19
  • 20. Thank you! Moses Muchiri. LL.M Candidate, MIPLC Munich, Germany. moses.muchiri@miplc.de 30/03/2012 IPRs: Between Exclusivity & Market Power 20

Editor's Notes

  1. “Tying” or “tying arrangement” is an agreement by a party to sell one product (the tying product) on condition that the buyer also agrees to purchase another product or agrees to not purchase the product from any other supplier. The essential xtic of an invalid tying arrangement lies in the sellers exploitation of its control over the tying product to force the buyer purchase a tied product he didn’t want or could have bought elsewhere under different terms.
  2. All that remained was for the U.S. Supreme Court to remove the Presumption from Antitrust law.
  3. Cases 1-7 dealt with tying as a form of patent misuse. There was no express mention of any presumption of market power. However these cases developed the per se rule that patent ties were unlawful under Patent law due to the legal monopoly conferred by a patent. Why then are these cases cited? For the reason that the presumption of market power had its roots in the per se rule and it’s in those 7 cases that the per se rule was developed in patent tying cases.† Fortner II refused to infer intent to monopolize the market and rejected the presumption of market power in that case.
  4. † One could ask; why are we saying that the per se rule migrated into antitrust law when we already have the 1916 amendment of §3, Clayton Act? There is a difference. The amendment dealt with general tying agreements and did NOT prescribe a per se rule as such. In Int’l Salt the per se rule was brought into antitrust law specifically with regard to ties involving patented products. This leads to the question, what was so special about patented products to merit special treatment? This question was answered by the Supreme Court in all cases before 1969 that it was because patents confer market monopoly. And thus the presumption was born, without any factual empirical evidence or concrete basis.††Submission: Congress did not want to interfere with Judicial process. Presumption was a Supreme Court creation, wanted to leave it to Supreme Court to remove it from antitrust law (wiggle out from its own hole).
  5. † Static competition takes technology as constant forcing firms to compete on prices and costs. Reduces firm’s value by denying cash flows. The greater the competition under this model = lower prices and higher costs. Reduces firm’s profits and depreciating strategic assets.Dynamic Competition: changes technology at various stages of the value chain. Challenges firms to achieve newer ways of competition by adopting newer technologies and creating new strategic assets thus increased cashflows.
  6. † Patent leveraging works like this: if you want to buy my patented product, must buy my other unpatented product because I am the only one who can sell you what you want (the patented item). Leveraging has nothing to do with market power. But may still be subject to Antitrust regulated where the seller has significant market power (Kodak case).†† If you’re going to presume something, it must be based on a pattern of proven facts, whose recurrence is so common that you can presume a given fact.††† Ignores economic and market realities that the relevant market includes inter alia available substitutes and geographic dimensions.†††† But is it satisfactory that we end here? What about patents that are essential to forming or setting an industrial standard? Illinois Tool decision doesn’t answer this question. Let’s consider EU Competition law.
  7. † Even then EU Commission must first commence investigations as to market dominance and abuses of such dominance by the relevant undertaking.