2. • Overall I think my adverts worked well. I decided to advertise
my product mostly being governed by the conventions and
the key concepts of media such as mise scene, camera,
edit, location. Throughout both my TV adverts I focused
on the theme of a boxer working out showing how my
product enhances performance. Most of the ideas I used in
my adverts were all original ideas and some of them were
from existing adverts that I analysed prior to my production.
3. The character that I used for both of my adverts is a trained
boxer. The endorsement (representation) my character
managed to portray was that of someone who is average
not a trained boxer, in order to reach the target audience.
The first convention which was challenged was that of
branding and product placement throughout the whole
adverts. The character’s endorsement out weighed the
placing and branding of the product, this therefore through
feedback give back proved to would have affected my
publicity.
4. The sound in my adverts did not challenge the codes and
conventions of an existing advert. The music which I used provided
a quick sense which managed to establish a connection to my
target audience. The audience were involved and attracted to what
the commercial was advertising therefore making it easier to reach
my desired audience. The sound which was in my adverts was from
the sound effects which are provided by the iMac’s and 50 cent’s
instrumentals. The sound in both of my adverts is paced fast to
keep bringing emphasis of the impact Hyper2 brings. With
references to existing commercials of similar products my adverts
were in sync with most of their codes and conventions. The only
parts that overlapped and challenged the conventions of existing
integration with existing adverts
5. The way my adverts communicated to my
audience was through text narration. The
text narration was in the mode of address
which communicated in the form of comments
from individuals who were responding in a way
which was effectiveness because they we
giving their personal opinions on HYPER2 itself.
6. The media representations social groups, this is
important because it manages to portray the
collective social conscience and reinforce culturally
dominant (hegemonic) ideas in society. Therefore
in my adverts I focused on the social groups such
as gender, age and social class.
Female Male
7. As with all other real media adverts l researched the
male figure tend to play the main role in promoting the
product and the females are mostly to create an
attraction that drags the attention of the target
audience(which is usually males) into desiring the
product. This structure is due to the fact that males
tend to desire to gain muscles to attract females and
the females tend to have bodies that are slim to create
an attraction for attracting males therefore through the
feedback I discovered that the social group of gender
overlaps with sexuality in media.
8. Therefore the male character in my advert
represents the aggression, cocky and
determination of most males, because through the
feedback I received it proved that he was easily
stereotyped with males that desired to be in full
control (Patriarchal).
9. The only appearance of the female character is
at the beginning were they will be dressed up as
medical scientists who will be viewed as the
makers and approvers of the HYPER2 which is
being advertised. The female represent the
stereotypical role model of young females due to
the position the advert places her. She is in a
position of social power due to how she is the first
to be screened in the adverts to emphasis the fact
that without dedicated scientists(individuals who
are willing to show their usefulness in society) the
product would not have been made for the males.
10. My advert displays the strong stereotypes of
young adults that are aspiring to achieving
certain goals in their lives. The age representation
is initially brought forward by the female scientist
at the beginning of my advert who will be in the
laboratory making Hyper2. She provides the
grounds of the young and innovative
generation which is growing rapidly due to the
competition which is being made possible through
the resistances of the feminists.
11. As for the male character that is in my
advertisements was classified as a young adult
due to his appearance and the actions he did in
the commercials. The feedback that I received
with regards to the age of the characters the male
characters age was the only one that aligned to
my predictions through his body movements
which distinguished him to be in his primetime
and someone who can maintain discipline.
Therefore through the age of the male character I
managed to establish a quick relationship with
the targeted audience.
12. Therefore with reference to the feedback I received, the
age ranging from 20-25years was rated to be 4/5. This
then slightly overlaps my objective with regards to the
age range which my target audience are lying in, which
is 18-25 years.
13. The introduction of my advert has a
sports theme background which
automatically appeals to a certain target
audience. This was an idea which was
commonly used in real media adverts.
This also managed to establish the
category the advert will be focusing
towards.
14. The aspects of media that I used to attract my
audience was through representation of social
groups mostly. For example the emphasis on
gender, the appearance of my characters in
certain customs and locations amplified a
quick reference point for my target audience
because the male character in both adverts
was showing his desire to be in top shape and
he was capable of doing as he pleases
because of the product HYPER2.
15. Close up of the male’s body showing composition allows the
target audience to connect with the reasons behind the
advertisement. Considering that most average males within my
target audience approved not to want an over ripped body but
rather a toned body. Therefore providing certain shots such as
close ups tracking shots etc. This enhanced the connection of the
product and the audience. I also thought since most males who
are not in shape are insecure walking around without wearing a t-
shirt or vest’s on, in my second advert my male character was
topless to provide a sense of connection with regards the
individuals who would use HYPER2. For example the Golden
advert I analysed prior to my product attracted its audience
through the status the product carries through its branding and
results.
16. Key moments that would attract my audience to my final product
are moments such as – when the male character is working out on
the punching bag, individuals who are into active sports would
find this part intriguing, also people who are into boxing and
normal exercising actives would be attracted to my final product.
17. Institutions these are companies that distribute media
products for consumer consumption. These institutes
distributes adverts products depending on the targeted
audience. For example for my media product HYPER2,
its distribution would be mostly on sports channels such
as skysports, ESPN, Supersport etc. However after
being on the TV and radio for a while it would then get
distributed in magazines, posters etc. usually before
production beginnings the directors or producers can go
to a institution to pitch their ideas for what they are
intending to do.
Therefore the distribution of my media product might be
ESPN because through its channels of distribution those
are the areas my target audience would be met.
18. The stages of constructing my media product was lengthy and it involved
fluctuant processes that kept requiring changes to be made in order to maintain
the whole idea intact. For example I have learnt that when using a variety of
technologies in constructing media products it requires creative thinking and
planning ahead. The hardware that I used were iMac’s for editing all the footage
I had gathered with the HD camcorder, scanners to print all my storyboards and
feedback sheets, iPad for easy screenshots. The software that I used was
websites such as Google images, YouTube converter, PowerPoint, slideshare and
wordpress.
For my evaluation stage, I used iMovie to edit my audience feedback. I used
youtube.com to get screenshots of my videos to analyse them which I have
included in my evaluation questions screenshots of my adverts and ancillary
tasks to show my knowledge of technology. I also used GarageBand, this was to
do my radio advert.
In addition, throughout all stages I have used my blog on blogger.com as my
daily journal, to record all my actions as I went along also to upload evidence of
my progress.
