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Verifone EMV 1-2-3 for Merchants
1.
EMV is the
global standard between chip cards and chip-reading payment devices for over 20 years, which the U.S. now supports. EMV eliminates duplicate card fraud, which comes from fraudsters copying the magnetic stripe data and reusing it. There have been dramatic results in decreased card-present fraud when other countries have implemented it. Exception to the Rule Liability remains with the card issuer in the event of a fallback transaction. This occurs when a transaction is initiated between a chip card and a chip terminal but chip technology is not used due to card reader error, damaged EMV chip, etc. and the transaction is ultimately completed via magnetic stripe. Here’s how EMV works at the point of sale: EMV 1-2-3 Here is a breakdown of the liability shift in the event of card-present counterfeit fraud: October 1, 2015 marked a major milestone in the U.S. payments landscape. As of that date, liability for card-present counterfeit credit and debit card transactions shifted from issuers to merchants, unless those merchants have migrated to contact and contactless EMV-enabled POS technology. XXXXXXXXXXXXXXXX JOHNDOE XXXXXXXXXXXXXXXX JOHNDOE Keep your card in the device while transaction completes. Sign or enter PIN as prompted. When the transaction is complete, remove your card. XXXXXXXXXXXXXXXX JOHNDOE Insert your card chip side up, with chip toward device. EMV 1-2-3 1. 2. 3. TIMELINE Before October 2015 Post October 2015 Post October 2015 Post October 2015 Post October 2015 CARD TYPE TERMINAL TYPE LIABILITY CHIP* XXXX XXXX XXXX XXXX JOHN DOE CHIP* XXXX XXXX XXXX XXXX JOHN DOE MAG-STRIPE MAG-STRIPE MAG-STRIPE ISSUER ISSUER ISSUER ISSUEREMV* XXXXXXXXXXXXXXXX JOHNDOE EMV* XXXXXXXXXXXXXXXX JOHNDOE MAG- STRIPE MAG- STRIPE MAG- STRIPE MERCHANT *with or without PIN © 2015 Verifone, Inc. All rights reserved. Verifone and the Verifone logo are either trademarks or registered trademarks of Verifone in the United States and/or other countries. All other trademarks or brand names are the properties of their respective holders. Reproduction or posting of this document without prior Verifone approval is prohibited. 10/15 LTR FS
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