Refer to this presentation to know about how local awareness ad of facebook is helpful for direct selling business.

1. FACEBOOK LOCAL AWARENESS
AD AND MLM
How to target consumers ?

2. WHAT IS FACEBOOK LOCAL AWARENESS
AD?
 Facebook local awareness ad is a tool which helps to reach to the prospective
customers in the areas surrounding your business in an easiest and effective way.
 While establishing the MLM business, first targets are the prospective customers
in the areas surrounding your business.
 To buyers, it helps them to know all the types of useful products and services
available in their area.
 Local Awareness ad is similar to newspaper which gives information about local
markets.

3. WHYTO USE FACEBOOK LOCAL
AWARENESS AD?
 Facebook is the most widely used Social Media Network with more and more
people using it on smartphones.
 This helps in identifying the target audience and corresponding data to facilitate
your business growth in the surrounding areas in a particular radius.
 You can provide sales & services and easy approach by giving details of your
business location, phone number to call or message you.

4. BENEFITS
 Increases store traffic in reasonable budget
 Helps big brands to access localised market
 Additional local details of the user
 Targeting choices based on Age and Gender in addition to Location
 Easy to Scale to multiple store locations

5. HOWTO SET UP LOCAL AWARENESS AD
Go to Ads Create tool and
select Local Awareness

6. Choose the Page that you want
to run for Ad

7. Choose the Distance around
your business, Age and Gender
of the audience which you wish
to target.

8. After selecting your audience,
set your budget for the ad by
selecting the schedule which
may be for lifetime or for a set
time period. Give a name to
your Ad.

9. Set your Ad as how it should
look like on user’s newsfeed,
photos and content you want
to put.

10. This is how, you ad will be seen
across devices

11. VENTAFORCE: ONE STOP MLM SOLUTION
Survey No.-440/441, First Floor,
Opposite to Ladkat Petrol Pump,
NarpatgiriChowk, Mangalwar Peth
Pune-411011, Maharashtra, INDIA.
+91-20-41062300, +91-20-41062333
sales@ventaforce.com
www.ventaforce.com

12. REFERENCES:
 http://www.forbes.com/sites/onmarketing/2015/02/10/five-things-cmos-need-to-
know-about-facebook-local-awareness-ads/2/#774e836135a3
 http://www.socialmediaexaminer.com/how-to-use-facebook-local-awareness-
ads-to-target-customers/
 https://en-gb.facebook.com/business/learn/facebook-create-ad-local-awareness
 https://www.facebook.com/business/news/facebook-local-awareness