Marketo provides automation software for B2B marketing. It has raised over $200 million in multiple funding rounds. The report provides details on Marketo's management, investors, valuation trends, and comparable companies. It also outlines the methodology used to analyze Marketo's cost of capital and estimate its current valuation.

1. Marketo, Inc.
The “Private Company Valuation Report” by VC Experts is aimed at providing specific deal terms and estimated post-money valuations for the venture-
backed company Included in the report are national, regional, and industry averages, company comparisons, investment rounds with deal terms, price
.
per share, estimated fully diluted shares, and valuation trends. VC Experts has compiled this intense level of data from Federal and State regulatory
filings as well as strategic partners to aid in better transparency of private company information.
Table of Contents
Marketo, Inc.
Key Management
Investors (current and historic)
Comparable Private Companies
Investment Rounds
Valuation Trends
Methodology for Cost of Capital Benchmark
Methodology for Valuation Ticker
Fair Market Value per Common Share
Filings
Marketo, Inc.
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2. Marketo, Inc.
Marketo provides automation software that helps B2B marketing professionals drive revenue and improve accountability.
Address: 901 Mariners Island Blvd., Suite 200, San Mateo CA 94404
Geographic Region: Silicon Valley
Industry: Software
SIC Codes: 7372 - Prepackaged Software (reproduction of software)
NAICS Codes: 511210 - Software Publishers
Legal Counsel: Goodwin Procter
Company Website: http://www.marketo.com
Key Management Investors (current and Comparable Private
historic) Companies
Phil Fernandez, President, CEO, Director
Wes Wasson, Director Battery Ventures, L.P. 3D Marketing Technologies, Inc.
Tae Hea Nahm, Director Institutional Venture Partners 6th Sense Analytics, Inc. (Acquired by Rally
Robin Vasan, Director InterWest Partners Software)
Doug Pepper, Director Mayfield Fund A10 Networks, Inc.
Neeraj Agrawal, Director Storm Ventures FirstBest Systems, Inc.
Susan L. Bostrom, Director Adaptive Planning, Inc.
Roger Siboni, Director
Norm Forgelsong, Director
Investment Data - Preferred
Investment Date Investment Amount Round Number Valuation Est. Fully Diluted Shares Preferred Price Per Share
2012-04-17 12.75 7 $468,125,854 64,126,829 $7.30
Round: Series E or greater National: 12%, Regional: 12%, Industry: 9%
Direction: Up Round National: 56%, Regional: 60%, Industry: 64%
Liquidation Pref.: Pari Passu National: 45%, Regional: 50%, Industry: 50%
Liq. Multiple: 0 - 1x National: 91%, Regional: 94%, Industry: 97%
Stock Type: Participating Preferred National: 47%, Regional: 36%, Industry: 37%
Capped Participation: No National: 58%, Regional: 45%, Industry: 40%
Anti-Dilution: Weighted Average National: 96%, Regional: 98%, Industry: 99%
Redemption: No National: 67%, Regional: 81%, Industry: 80%
Cumulative Dividends: No National: 83%, Regional: 94%, Industry: 91%
2011-11-16 50.0 6 $407,597,240 61,757,157 $6.60
Round: Series E or greater National: 13%, Regional: 13%, Industry: 11%
Direction: Up Round National: 53%, Regional: 57%, Industry: 59%
Liquidation Pref.: Pari Passu National: 45%, Regional: 50%, Industry: 52%
Liq. Multiple: 0 - 1x National: 92%, Regional: 92%, Industry: 94%
Stock Type: Participating Preferred National: 45%, Regional: 38%, Industry: 38%
Capped Participation: Yes National: 41%, Regional: 53%, Industry: 45%
Anti-Dilution: Weighted Average National: 95%, Regional: 97%, Industry: 99%
Redemption: No National: 68%, Regional: 82%, Industry: 75%
Cumulative Dividends: No National: 80%, Regional: 93%, Industry: 87%
2010-11-15 25.0 5 $175,882,886 52,844,502 $3.33
Round: Series E or greater National: 13%, Regional: 13%, Industry: 12%
Direction: Up Round National: 42%, Regional: 49%, Industry: 43%
Liquidation Pref.: Pari Passu National: 40%, Regional: 45%, Industry: 43%
Liq. Multiple: 0 - 1x National: 88%, Regional: 91%, Industry: 86%
Stock Type: Participating Preferred National: 54%, Regional: 41%, Industry: 53%
Capped Participation: Yes National: 40%, Regional: 48%, Industry: 43%
Anti-Dilution: Weighted Average National: 92%, Regional: 95%, Industry: 94%
Redemption: No National: 59%, Regional: 80%, Industry: 56%
Cumulative Dividends: No National: 75%, Regional: 92%, Industry: 77%
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3. 2010-04-27 10.0 4 $103,989,919 43,890,011
Round: Series D National: 16%, Regional: 13%, Industry: 13%
Direction: Up Round National: 35%, Regional: 42%, Industry: 42%
Liquidation Pref.: Pari Passu National: 35%, Regional: 37%, Industry: 38%
Liq. Multiple: 0 - 1x National: 88%, Regional: 90%, Industry: 87%
Stock Type: Participating Preferred National: 55%, Regional: 45%, Industry: 51%
Capped Participation: Yes National: 39%, Regional: 45%, Industry: 43%
Anti-Dilution: Weighted Average National: 91%, Regional: 94%, Industry: 91%
Redemption: No National: 61%, Regional: 80%, Industry: 63%
Cumulative Dividends: No National: 80%, Regional: 93%, Industry: 81%
2008-08-12 8.0 2 $20,940,446 30,348,473 $0.69
Round: Series B National: 29%, Regional: 31%, Industry: 27%
Direction: Up Round National: 55%, Regional: 63%, Industry: 54%
Liquidation Pref.: Pari Passu National: 43%, Regional: 53%, Industry: 47%
Liq. Multiple: 0 - 1x National: 92%, Regional: 95%, Industry: 95%
Stock Type: Participating Preferred National: 57%, Regional: 47%, Industry: 54%
Capped Participation: Yes National: 38%, Regional: 54%, Industry: 41%
Anti-Dilution: Weighted Average National: 92%, Regional: 96%, Industry: 94%
Redemption: No National: 54%, Regional: 77%, Industry: 53%
Cumulative Dividends: No National: 72%, Regional: 94%, Industry: 76%
Valuation Trend
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4. Valuation Trend
Valuation Trend
500M 10
400M 8
Post-Money Valuation
Price Per Share
300M 6
200M 4
100M 2
0M 0
2008-08-12 2010-04-27 2010-11-15 2011-11-16 2012-04-17
Post-Money Valuation Price Per Share
Highcharts.com
Methodology for Cost of Capital Benchmark
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5. Methodology for Cost of Capital Benchmark
The Cost of Capital Benchmark Chart presents a metric of the company's cost of capital based on whether the deal terms included in its recent
financing rounds were "company friendly" or "investor friendly", with comparisons to East Coast and West Coast averages. For example, if the company
issues a security with a liquidation multiple of two, a cumulative dividend, and full ratchet anti-dilution protection, while the average security issued by
other companies in its region at that time had a liquidation multiple of one, no dividend, and weighted average anti-dilution protection, the Cost of
Capital Chart would likely show a higher cost of capital for that financing round in relation to regional averages.
Relative Cost of Capital Cost of Capital Benchmark
2007 2008 2009 2010 2011 2012
East Coast West Coast Marketo, Inc.
Highcharts.com
Methodology for Valuation Ticker
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6. Methodology for Valuation Ticker
The Valuation Ticker Chart presents the estimated movement of the company's valuation over a year-long period since its last financing round, based
on a basket of publicly traded stocks in its industry sector. For example, if the company's valuation at the time of its last financing round was $100
million, and within a year the value of publicly traded stocks in its industry sector have increased 30 percent, the chart will show the value of the
company increasing to $130 million. Thus, the Valuation Ticker Chart provides you a more up-to-date estimate of the company''s valuation than you
would get by looking at the valuation of its last financing round alone.
Valuation Ticker
480M
470M
460M
450M
Est. Post-Money Valuation: $440,153,851
440M
430M
420M
410M
From 04/17/2012 to 06/29/2012
Marketo, Inc.
Highcharts.com
Total Estimated Fully Diluted Shares as of 04/17/2012: 64,126,829
Fair Market Value per Common Share
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7. Fair Market Value per Common Share
Filing Date Shares Price Per Share
2011-09-15 1,800,000 $1.370000
2008-09-05 3,446,340 $0.110000
2007-01-23 3,000,000 $0.062500
Filings
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8. VC Experts.com, Inc. Disclaimer: The information contained herein is from sources deemed reliable; it does not, however, purport to constitute
investment advice nor does VC Experts represent that it contains all information concerning the identified Company deemed necessary or appropriate
for investment decisions. VC Experts is neither a broker/dealer nor investment adviser and has no financial interest in the Company analyzed nor in the
sale or purchase of any of its securities. The information and data are for reference purposes only and no implied or expressed warranties or
assurances as to its accuracy or completeness are furnished by VC Experts. Estimates of valuation are, as indicated, estimates based on such
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C reated on 2012-07-07 and authorized by VC Experts.com.
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