Marketo, Inc. - Venture Capital Financing Deal Terms & Valuations

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Deal Terms, Pricing, and Valuations of the latest financing rounds for Marketo, Inc. Similar data on thousands of private companies is available in the Valuation & Deal Term Database at http://vcexperts.com.

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Marketo, Inc. - Venture Capital Financing Deal Terms & Valuations

  1. 1. Marketo, Inc.The “Private Company Valuation Report” by VC Experts is aimed at providing specific deal terms and estimated post-money valuations for the venture-backed company Included in the report are national, regional, and industry averages, company comparisons, investment rounds with deal terms, price .per share, estimated fully diluted shares, and valuation trends. VC Experts has compiled this intense level of data from Federal and State regulatoryfilings as well as strategic partners to aid in better transparency of private company information.Table of Contents Marketo, Inc. Key Management Investors (current and historic) Comparable Private Companies Investment Rounds Valuation Trends Methodology for Cost of Capital Benchmark Methodology for Valuation Ticker Fair Market Value per Common Share FilingsMarketo, Inc. C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  2. 2. Marketo, Inc.Marketo provides automation software that helps B2B marketing professionals drive revenue and improve accountability. Address: 901 Mariners Island Blvd., Suite 200, San Mateo CA 94404 Geographic Region: Silicon Valley Industry: Software SIC Codes: 7372 - Prepackaged Software (reproduction of software) NAICS Codes: 511210 - Software Publishers Legal Counsel: Goodwin Procter Company Website: http://www.marketo.comKey Management Investors (current and Comparable Private historic) Companies Phil Fernandez, President, CEO, Director Wes Wasson, Director Battery Ventures, L.P. 3D Marketing Technologies, Inc. Tae Hea Nahm, Director Institutional Venture Partners 6th Sense Analytics, Inc. (Acquired by Rally Robin Vasan, Director InterWest Partners Software) Doug Pepper, Director Mayfield Fund A10 Networks, Inc. Neeraj Agrawal, Director Storm Ventures FirstBest Systems, Inc. Susan L. Bostrom, Director Adaptive Planning, Inc. Roger Siboni, Director Norm Forgelsong, DirectorInvestment Data - PreferredInvestment Date Investment Amount Round Number Valuation Est. Fully Diluted Shares Preferred Price Per Share2012-04-17 12.75 7 $468,125,854 64,126,829 $7.30 Round: Series E or greater National: 12%, Regional: 12%, Industry: 9% Direction: Up Round National: 56%, Regional: 60%, Industry: 64% Liquidation Pref.: Pari Passu National: 45%, Regional: 50%, Industry: 50% Liq. Multiple: 0 - 1x National: 91%, Regional: 94%, Industry: 97% Stock Type: Participating Preferred National: 47%, Regional: 36%, Industry: 37% Capped Participation: No National: 58%, Regional: 45%, Industry: 40% Anti-Dilution: Weighted Average National: 96%, Regional: 98%, Industry: 99% Redemption: No National: 67%, Regional: 81%, Industry: 80% Cumulative Dividends: No National: 83%, Regional: 94%, Industry: 91%2011-11-16 50.0 6 $407,597,240 61,757,157 $6.60 Round: Series E or greater National: 13%, Regional: 13%, Industry: 11% Direction: Up Round National: 53%, Regional: 57%, Industry: 59% Liquidation Pref.: Pari Passu National: 45%, Regional: 50%, Industry: 52% Liq. Multiple: 0 - 1x National: 92%, Regional: 92%, Industry: 94% Stock Type: Participating Preferred National: 45%, Regional: 38%, Industry: 38% Capped Participation: Yes National: 41%, Regional: 53%, Industry: 45% Anti-Dilution: Weighted Average National: 95%, Regional: 97%, Industry: 99% Redemption: No National: 68%, Regional: 82%, Industry: 75% Cumulative Dividends: No National: 80%, Regional: 93%, Industry: 87%2010-11-15 25.0 5 $175,882,886 52,844,502 $3.33 Round: Series E or greater National: 13%, Regional: 13%, Industry: 12% Direction: Up Round National: 42%, Regional: 49%, Industry: 43% Liquidation Pref.: Pari Passu National: 40%, Regional: 45%, Industry: 43% Liq. Multiple: 0 - 1x National: 88%, Regional: 91%, Industry: 86% Stock Type: Participating Preferred National: 54%, Regional: 41%, Industry: 53% Capped Participation: Yes National: 40%, Regional: 48%, Industry: 43% Anti-Dilution: Weighted Average National: 92%, Regional: 95%, Industry: 94% Redemption: No National: 59%, Regional: 80%, Industry: 56% Cumulative Dividends: No National: 75%, Regional: 92%, Industry: 77% C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  3. 3. 2010-04-27 10.0 4 $103,989,919 43,890,011Round: Series D National: 16%, Regional: 13%, Industry: 13%Direction: Up Round National: 35%, Regional: 42%, Industry: 42%Liquidation Pref.: Pari Passu National: 35%, Regional: 37%, Industry: 38%Liq. Multiple: 0 - 1x National: 88%, Regional: 90%, Industry: 87%Stock Type: Participating Preferred National: 55%, Regional: 45%, Industry: 51%Capped Participation: Yes National: 39%, Regional: 45%, Industry: 43%Anti-Dilution: Weighted Average National: 91%, Regional: 94%, Industry: 91%Redemption: No National: 61%, Regional: 80%, Industry: 63%Cumulative Dividends: No National: 80%, Regional: 93%, Industry: 81%2008-08-12 8.0 2 $20,940,446 30,348,473 $0.69Round: Series B National: 29%, Regional: 31%, Industry: 27%Direction: Up Round National: 55%, Regional: 63%, Industry: 54%Liquidation Pref.: Pari Passu National: 43%, Regional: 53%, Industry: 47%Liq. Multiple: 0 - 1x National: 92%, Regional: 95%, Industry: 95%Stock Type: Participating Preferred National: 57%, Regional: 47%, Industry: 54%Capped Participation: Yes National: 38%, Regional: 54%, Industry: 41%Anti-Dilution: Weighted Average National: 92%, Regional: 96%, Industry: 94%Redemption: No National: 54%, Regional: 77%, Industry: 53%Cumulative Dividends: No National: 72%, Regional: 94%, Industry: 76%Valuation Trend C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  4. 4. Valuation Trend Valuation Trend 500M 10 400M 8 Post-Money Valuation Price Per Share 300M 6 200M 4 100M 2 0M 0 2008-08-12 2010-04-27 2010-11-15 2011-11-16 2012-04-17 Post-Money Valuation Price Per Share Highcharts.comMethodology for Cost of Capital Benchmark C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  5. 5. Methodology for Cost of Capital BenchmarkThe Cost of Capital Benchmark Chart presents a metric of the companys cost of capital based on whether the deal terms included in its recentfinancing rounds were "company friendly" or "investor friendly", with comparisons to East Coast and West Coast averages. For example, if the companyissues a security with a liquidation multiple of two, a cumulative dividend, and full ratchet anti-dilution protection, while the average security issued byother companies in its region at that time had a liquidation multiple of one, no dividend, and weighted average anti-dilution protection, the Cost ofCapital Chart would likely show a higher cost of capital for that financing round in relation to regional averages. Relative Cost of Capital Cost of Capital Benchmark 2007 2008 2009 2010 2011 2012 East Coast West Coast Marketo, Inc. Highcharts.comMethodology for Valuation Ticker C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  6. 6. Methodology for Valuation TickerThe Valuation Ticker Chart presents the estimated movement of the companys valuation over a year-long period since its last financing round, basedon a basket of publicly traded stocks in its industry sector. For example, if the companys valuation at the time of its last financing round was $100million, and within a year the value of publicly traded stocks in its industry sector have increased 30 percent, the chart will show the value of thecompany increasing to $130 million. Thus, the Valuation Ticker Chart provides you a more up-to-date estimate of the companys valuation than youwould get by looking at the valuation of its last financing round alone. Valuation Ticker 480M 470M 460M 450M Est. Post-Money Valuation: $440,153,851 440M 430M 420M 410M From 04/17/2012 to 06/29/2012 Marketo, Inc. Highcharts.comTotal Estimated Fully Diluted Shares as of 04/17/2012: 64,126,829Fair Market Value per Common Share C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  7. 7. Fair Market Value per Common ShareFiling Date Shares Price Per Share2011-09-15 1,800,000 $1.3700002008-09-05 3,446,340 $0.1100002007-01-23 3,000,000 $0.062500Filings C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.
  8. 8. VC Experts.com, Inc. Disclaimer: The information contained herein is from sources deemed reliable; it does not, however, purport to constituteinvestment advice nor does VC Experts represent that it contains all information concerning the identified Company deemed necessary or appropriatefor investment decisions. VC Experts is neither a broker/dealer nor investment adviser and has no financial interest in the Company analyzed nor in thesale or purchase of any of its securities. The information and data are for reference purposes only and no implied or expressed warranties orassurances as to its accuracy or completeness are furnished by VC Experts. Estimates of valuation are, as indicated, estimates based on suchinformation as we found available, the completeness of which is neither represented or guaranteed; users for any purpose are cautioned and requiredto undertake and perform their own investigations and due diligence. To the extent that the information incorporates content from specified sourcesof financial information, VC Experts disclaims any responsibility for the accuracy or completeness of such content.About VC Experts.com, Inc.: VC Experts.com provides specialized content, valuation & term sheet data on thousands of venture capital financingevents, and analytics for managing & modeling private company capital structures. Visit VCExperts.com for more information. C reated on 2012-07-07 and authorized by VC Experts.com. C opyright © 2012 VC Experts.com, Inc.

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