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Some Good Retailing Tips

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Vanee Prasad
Vanee Prasad
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Retailing: A Service Perspective
WHAT IS RETAIL? ,[object Object],[object Object],[object Object]
India Perspective ,[object Object]
Evolution of Indian Retail Weekly Markets Village Fairs Melas Convenience Stores Mom and Pop/Kiranas PDS Outlets Khadi Stores Cooperatives Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls Traditional/Pervasive Reach Government Supported Historic/Rural Reach Modern Formats/ International Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency
7 P’s of Services
1st P: PRODUCT ,[object Object],[object Object],[object Object]
2nd P : PRICING ,[object Object],[object Object],[object Object]
2nd P : PRICING (contd.) ,[object Object],[object Object],[object Object]
3rd P : PLACE ,[object Object],[object Object],[object Object],[object Object]
4th P: PROMOTION ,[object Object],[object Object],[object Object]
Offers & Promotions (Shoppers Stop) Being a First Citizen is about much more than just earning Reward Points because there are numerous offers and discounts open to our First Citizens! In fact, every year, Shoppers' Stop organizes a shopping festival that's open exclusively to its First Citizens. These festivals have already seen our First Citizens win exquisitely crafted Mont blanc pens and diamond pendants from Carbon
5th P: PEOPLE ,[object Object],[object Object]
6th P: PROCESSES
7th P : PHYSICAL EVIDENCE ,[object Object],[object Object],[object Object],[object Object]

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Some Good Retailing Tips

  • 1. Retailing: A Service Perspective
  • 2.
  • 3.
  • 4. Evolution of Indian Retail Weekly Markets Village Fairs Melas Convenience Stores Mom and Pop/Kiranas PDS Outlets Khadi Stores Cooperatives Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls Traditional/Pervasive Reach Government Supported Historic/Rural Reach Modern Formats/ International Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency
  • 5. 7 P’s of Services
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Offers & Promotions (Shoppers Stop) Being a First Citizen is about much more than just earning Reward Points because there are numerous offers and discounts open to our First Citizens! In fact, every year, Shoppers' Stop organizes a shopping festival that's open exclusively to its First Citizens. These festivals have already seen our First Citizens win exquisitely crafted Mont blanc pens and diamond pendants from Carbon
  • 12.
  • 14.