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@vlh
FOWD London 2015
Motion DesignerThink like a
@vlh
FOWD London 2015
Motion DesignerThink like a
#FOWD @vlh
Great UI animation has
purpose and style.
How it looks
#FOWD#FOWD @vlh
Ourgoal is relatable
motion
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
#FOWD @vlh
1: Timing
!
#FOWD#FOWD @vlh
Timing:
appearing to obey the
laws of physics
#FOWD#FOWD @vlh
Timing:
establishes mood,
emotion, and reaction
#FOWD @vlh
ease
linear
ease-in
ease-out
ease-in-out
Timing function keywords
cubic-bezier(0.42, 0, 0.58, 1);
#FOWD @vlh
TIME
PROGRESSION
#FOWD @vlh
Everything is better
with cubic beziers!
ease-in-out
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
#FOWD @vlh
2: Follow 

Through
#FOWD#FOWD @vlh
Follow Through:
not everything comes
to a stop at once
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
Random Aside:
variables forkeeping 

yourbeziers sane
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
#FOWD @vlh
3: Secondary 

Action
#FOWD#FOWD @vlh
Secondary Action: 

supplemental action,
reinforces and adds
dimension
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
#FOWD#FOWD @vlh
#FOWD @vlh
One more thing!
#FOWD @vlh
Speed it up.

#FOWD @vlh
Speed it up!!

#FOWD#FOWD @vlh
How it behaves
#FOWD#FOWD @vlh
0.2 to 0.5 seconds is a good
range forUI animations
#FOWD#FOWD @vlh
Ease-outs feel more
“responsive”
#FOWD#FOWD @vlh
More complex easing
needs more time to be
readable
#FOWD @vlh
prototype, 

prototype, 

prototype!
Oh, hello 

bettertools!
alltherightmoves.valhead.com
Be inspired!
artofthetitle.com
capptivate.co
#FOWD @vlh
There are crazy fun
times ahead!
#FOWD @vlh
Thanks!
!
@vlh
valhead.com
alltherightmoves.valhead.com

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