The document discusses how to win at local search and provides 5 actions to get found locally: 1) make web pages local friendly by including geo content, maps, and local keywords; 2) build out local search profiles on Google, Bing, and Yahoo with descriptions, categories, images and video; 3) get proactive in review games by claiming profiles, monitoring reviews, and considering review advertising; 4) get listed and cited on data compilers and membership sites; and 5) spread local social love on groups, blogs, meetups and location-based social apps. It emphasizes that local search should be part of an overall marketing strategy, not the only strategy.