Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09

Welcome to the Twitterverse: Valerie Forrestal, Stevens Institute of Technology Handheld Librarian Redux – Yale, December 2009 Getting started and making the most of your library’s Twitter presence Pic: Bjarne P Tveskov

The Basics
http://delicious.com/vforrestal/WhatisTwitter?
The ultimate guide to everything Twitter
@replies
@mentions
# hashtags (see below)
URL shorteners (bit.ly, TinyURL, icanhaz.com, is.gd, tr.im)
For more info on hashtags, see: http://factoryjoe.com/blog/2007/12/23/making-the-most-of-hashtags/ For hashtag directories, or to register a tag, see: http://hashtags.org/ http://tagal.us/ http://www.hashdictionary.com/

Why Tweet?
http://delicious.com/vforrestal/WhyTweet ?
It’s not just about pushing
information, it’s about:
Conversation
Interaction
Fostering community/advocacy

Step 1: Strategy!
Start with a plan.
What will be the purpose of your
Twitter presence?
Community-based information?
Market-based info?
Interaction with users?
Pick your screen name and
icon/photo carefully.

Strategy, part 2: What to Tweet
http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/
http://philbradley.typepad.com/phil_bradleys_weblog/2009/01/using-twitter-in-libraries.html
http://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
Library events
Links to articles, videos, etc.
Solicit feedback
New additions to your collection
Marketing
Answer questions
(List from Andy Burkhardt)

Step 2: Following
Make sure you have a bio, and post a little first, so users know what you’re all about.
Then try searching:
Directories like Twellow, WeFollow, Twibes
Compiled lists ( http://delicious.com/vforrestal/Tweeple )
Other users- if you like them,
you will probably like the
people they follow
Conversations- Who are the
people you like talking to?
New! Lists:
http://twitter.com/mlibrarianus/libraryland
http://twitter.com/MLx/libr
http://twitter.com/val_forrestal/librarians
-or-
Search for lists @ http://listorious.com/

Step 3: Tools
http://delicious.com/vforrestal/TwitterTools
Tweetdeck/Seesmic/Twhirl (desktop clients)
Tweetdeck/Tweetie/Twitterfon/
Birdfeed/Twitterberry
(mobile clients)
Echofon (Firefox add-on, fka
Twitterfox)
Troy’s Twitter script (GreaseMonkey
script for FF)
Digsby (integrates chat/facebook/LinkedIn/MySpace)
Ping.fm (update multiple statuses
from one site
Tweet Sync (updates facebook
status w/Twitter feed)

Tips
http://delicious.com/vforrestal/TwitterTips
Twitter is a network, so don’t follow people you’re not willing to have a conversation with
Create an rss feed to monitor who is talking about you/your org. (you can also set this to email you if you don’t use a feed-reader)
Don’t be afraid to respond to people/start conversations. Just jump in!
Use hashtags whenever you can to expand conversations beyond your network
Track who’s clicking your links by creating a
bit.ly or icanhaz account
Don’t just push your own agenda, act as an
amplifier for voices in your community
Publish your feed on your homepage and/or
blog to reach those not using the service
(realize that many people still don’t have an
account, but that doesn’t mean you can’t use
it to get info out to them!)

Resources/further reading
http://delicious.com/vforrestal/Twitter
http://mashable.com/tag/twitter/
http://icanhaz.com/TwitterGuide
http://icanhaz.com/Twitter4Libraries
http://icanhaz.com/SocialMediaSnobbery (shameless self-promotion!)
Feel free to say hello on Twitter! (val_forrestal or scwLibrary)
Presentation available @ http://www.slideshare.net/val_forrestal
My website/contact info: http://vforrestal.info
Note: because of conversion/viewing problems that sometimes occur in slideshare,
all links mentioned in this presentation are listed on the last slide (in the order in
which they were mentioned)

http://delicious.com/vforrestal/WhatisTwitter%3F
http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
http://factoryjoe.com/blog/2007/12/23/making-the-most-of-hashtags/
http://hashtags.org/
http://tagal.us/
http://www.hashdictionary.com/
http://delicious.com/vforrestal/WhyTweet%3F
http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/
http://philbradley.typepad.com/phil_bradleys_weblog/2009/01/using-twitter-in-libraries.html
http://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
http://delicious.com/vforrestal/Tweeple
http://twitter.com/mlibrarianus/libraryland
http://twitter.com/MLx/libr
http://twitter.com/val_forrestal/librarians
http://listorious.com/
http://delicious.com/vforrestal/TwitterTools
http://delicious.com/vforrestal/TwitterTips
http://delicious.com/vforrestal/Twitter
http://mashable.com/tag/twitter/
http://icanhaz.com/Twitter4Libraries
http://icanhaz.com/SocialMediaSnobbery
http://www.slideshare.net/val_forrestal
http://vforrestal.info

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Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09

by Valerie Forrestal

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