Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09
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Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09

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Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09 Twitter for Libraries - Handheld Librarian Redux @ Yale, 12-09 Presentation Transcript

  • Welcome to the Twitterverse: Valerie Forrestal, Stevens Institute of Technology Handheld Librarian Redux – Yale, December 2009 Getting started and making the most of your library’s Twitter presence Pic: Bjarne P Tveskov
  • The Basics
    • http://delicious.com/vforrestal/WhatisTwitter?
    • The ultimate guide to everything Twitter
    • @replies
    • @mentions
    • # hashtags (see below)
    • URL shorteners (bit.ly, TinyURL, icanhaz.com, is.gd, tr.im)
    For more info on hashtags, see: http://factoryjoe.com/blog/2007/12/23/making-the-most-of-hashtags/ For hashtag directories, or to register a tag, see: http://hashtags.org/ http://tagal.us/ http://www.hashdictionary.com/
  • Why Tweet?
    • http://delicious.com/vforrestal/WhyTweet ?
    • It’s not just about pushing
    • information, it’s about:
    • Conversation
    • Interaction
    • Fostering community/advocacy
  • Step 1: Strategy!
    • Start with a plan.
    • What will be the purpose of your
    • Twitter presence?
    • Community-based information?
    • Market-based info?
    • Interaction with users?
    • Pick your screen name and
    • icon/photo carefully.
  • Strategy, part 2: What to Tweet
    • http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/
    • http://philbradley.typepad.com/phil_bradleys_weblog/2009/01/using-twitter-in-libraries.html
    • http://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
    • Library events
    • Links to articles, videos, etc.
    • Solicit feedback
    • New additions to your collection
    • Marketing
    • Answer questions
    (List from Andy Burkhardt)
  • Step 2: Following
    • Make sure you have a bio, and post a little first, so users know what you’re all about.
    • Then try searching:
    • Directories like Twellow, WeFollow, Twibes
    • Compiled lists ( http://delicious.com/vforrestal/Tweeple )
    • Other users- if you like them,
    • you will probably like the
    • people they follow
    • Conversations- Who are the
    • people you like talking to?
    • New! Lists:
    • http://twitter.com/mlibrarianus/libraryland
    • http://twitter.com/MLx/libr
    • http://twitter.com/val_forrestal/librarians
    • -or-
    • Search for lists @ http://listorious.com/
  • Step 3: Tools
    • http://delicious.com/vforrestal/TwitterTools
    • Tweetdeck/Seesmic/Twhirl (desktop clients)
    • Tweetdeck/Tweetie/Twitterfon/
    • Birdfeed/Twitterberry
    • (mobile clients)
    • Echofon (Firefox add-on, fka
    • Twitterfox)
    • Troy’s Twitter script (GreaseMonkey
    • script for FF)
    • Digsby (integrates chat/facebook/LinkedIn/MySpace)
    • Ping.fm (update multiple statuses
    • from one site
    • Tweet Sync (updates facebook
    • status w/Twitter feed)
  • Tips
    • http://delicious.com/vforrestal/TwitterTips
    • Twitter is a network, so don’t follow people you’re not willing to have a conversation with
    • Create an rss feed to monitor who is talking about you/your org. (you can also set this to email you if you don’t use a feed-reader)
    • Don’t be afraid to respond to people/start conversations. Just jump in!
    • Use hashtags whenever you can to expand conversations beyond your network
    • Track who’s clicking your links by creating a
    • bit.ly or icanhaz account
    • Don’t just push your own agenda, act as an
    • amplifier for voices in your community
    • Publish your feed on your homepage and/or
    • blog to reach those not using the service
    • (realize that many people still don’t have an
    • account, but that doesn’t mean you can’t use
    • it to get info out to them!)
  •  
  • Resources/further reading
    • http://delicious.com/vforrestal/Twitter
    • http://mashable.com/tag/twitter/
    • http://icanhaz.com/TwitterGuide
    • http://icanhaz.com/Twitter4Libraries
    • http://icanhaz.com/SocialMediaSnobbery (shameless self-promotion!)
    • Feel free to say hello on Twitter! (val_forrestal or scwLibrary)
    • Presentation available @ http://www.slideshare.net/val_forrestal
    • My website/contact info: http://vforrestal.info
    • Note: because of conversion/viewing problems that sometimes occur in slideshare,
    • all links mentioned in this presentation are listed on the last slide (in the order in
    • which they were mentioned)
  •  
    • http://delicious.com/vforrestal/WhatisTwitter%3F
    • http://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/
    • http://factoryjoe.com/blog/2007/12/23/making-the-most-of-hashtags/
    • http://hashtags.org/
    • http://tagal.us/
    • http://www.hashdictionary.com/
    • http://delicious.com/vforrestal/WhyTweet%3F
    • http://www.kellyd.com/2009/07/29/how-your-library-may-not-be-using-twitter-but-should/
    • http://philbradley.typepad.com/phil_bradleys_weblog/2009/01/using-twitter-in-libraries.html
    • http://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
    • http://delicious.com/vforrestal/Tweeple
    • http://twitter.com/mlibrarianus/libraryland
    • http://twitter.com/MLx/libr
    • http://twitter.com/val_forrestal/librarians
    • http://listorious.com/
    • http://delicious.com/vforrestal/TwitterTools
    • http://delicious.com/vforrestal/TwitterTips
    • http://delicious.com/vforrestal/Twitter
    • http://mashable.com/tag/twitter/
    • http://icanhaz.com/Twitter4Libraries
    • http://icanhaz.com/SocialMediaSnobbery
    • http://www.slideshare.net/val_forrestal
    • http://vforrestal.info