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Media Companies and Daily Deals by Yipit
- 1. Daily Deal Summit | September 23, 2011 Media Companies and Daily Deals
- 2. How is Google Offers Doing?
- 4. Tough August 4 Monthly Revenue Revenue per Deal (23%) (36%)
- 5. Google Portland Portland Monthly Revenue Portland Revenue per Deal (32%) (32%) 5
- 6. How is amazon localDoing?
- 8. August Revenue per Deal
- 9. Los Angeles August Revenue ($in ‘000s)
- 11. Yelp 11
- 12. Yelp Revenue per Deal 12
- 13. Yelp Monthly Revenue 13 (52%)
- 14. How are Other Media CompaniesDoing?
- 15. Groupon Domination 15 Daily Deal August Performance by Market Indexed to Groupon Groupon Revenue Parity Line Deals Run (indexed to Groupon) Revenue per Deal (indexed to Groupon)
- 16. What can they do better?
- 17. Authority Good deal? Good business?
- 22. Other Factors Did other people buy it? Just for a limited time? Is it exclusive? Did their friends buy it?
Editor's Notes
- Google offers launched in June in PortlandExpanded to New York, San Francisco, Portland and Oakland in JulyPlanning to expand to 30 more cities
- It’s still early but Google had a tough august Revenue and revenue per deal declined despite doing 30% more deals
- Portland is Google Offers’s oldest market In its third month, it had a disastrous August For September, it clearly stepped up its game doing a deal with Fandango and promoting a deal on its home page
- After a trial period, Amazon Local expanded to various cities in AugustAll Amazon deals say “Sold by LivingSocial”Based on our data, only 20% of deals on Amazon have previously appeared on LivingSocial
- In Amazon Local’s first month, they are hanging in there doing almost 2.4x more revenue per deal than GooglePeople expect Amazon to sell them stuff and to do so at a great price
- In Amazon Local’s first month, they are hanging in there doing almost 2.4x more revenue per deal than GooglePeople expect Amazon to sell them stuff and to do so at a great price
- Yelp’s first deal generated $79K
- Revenue per deal has been collapsing for YelpNo surprise that Yelp CEO said they would be focusing on higher quality deals by creating a dedicated sales force
- After four flat months, Yelp had a very disappointing August
- In the Top 30 markets, based on reported purchased counts, there’s no market where a daily deal site outperforms Groupon in terms of revenueThe closest is LivingSocial in Raleigh generating 70% of the revenue Groupon generates in that marketIn only 5 of the markets does someone generate more than 50% of the revenue Groupon generatesLivingSocial competes by trying to offer more deals like GrouponTravelZoo generates more revenue per deal than Groupon in certain markets but on far fewer deals
- Groupon’s sole reason to exist is to send you deals. That’s all they do. Therefore, consumers largely trust that this is a good deal.Groupon will cite reviews from popular third-party sites
- Why should we trust that Google knows what a good deal is?They should explain why they are offering this service. They should explain why this is a good deal based on all of the local data they collect?Why is this a good business? “The Story” section isn’t enough. Where are the reviews? Google collects reviews from all over the web, where are they?
- Is this a good deal?People trust Amazon as a place to find well-priced items. That authority affects people but they still need to be dong a better job of explaining how they got this deal.Is this a good business?Not doing a good job at all of citing reviews.
- Again, nothing on why this is a good deal?How did they get this deal?Is this a good business? Yelp has tremendous business authority but they need to emphasize it. This is the best X, see these 5 amazing reviews from our most respected reviewers, etc. The problem is that they can’t be pitching a specific business like this.
- Is this a good deal?TravelZoo is the “the deal experts”. They’ve been sending deals to people since the 90’s. People trust TravelZoo to recommend a dealIs this a good business?Trickier but notice how TravelZoo puts “NY Mag-Endorsed Spa” front and center. They know how to get people to buy deals.