Folksbay general presentation


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A smart storefront that looks like a wish-board that magically happens to be yours :)

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Folksbay general presentation

  1. 1. DRAFT Revision #6a Folksbay.comWHERE RIGHT FOLKS MEET RIGHT STUFF DisRaptor Team Stanford Technology Entrepreneurship Class May 19, 2012
  2. 2. Value propositionFolksbay is a social storefront that makes e-shopping easy and fun, while keeping it pragmatic by delivering the best offers from the most reputable e- retailers. In a nutshell, Folksbay is a wish list that magically happens be yours, plus a one-click way of turning the wishes real at the lowest possible cost
  3. 3. Distinctive features Smart  Personalized buyer’s storefront and search, which takes advantage of all available marketing information, from Facebook Open Graph to country- level marketing stats Pragmatic  Only best-priced offers that are in stock of most reputable suppliers, with shipment available to the user’s particular destination Clear  Refined showcase, smart search, minimalist design, no ads, no “sponsored products” pop-ups Honest  Folksbay is a place for buying fast and at best prices, not a bookmarking tool Social  Fully integrated to major social networks and mobile space. Rewards sharing - buy, rate and share products and earn bonuses and gifts
  4. 4. Comparative standing E-retailers Comparison Bookmarking Folksbay shopping *Smart No No No YesPragmatic Yes Yes No YesClear No No Yes YesHonest Yes Yes No YesSocial No** No Yes YesReputable Yes Yes No (yet) No (yet)Large Yes Yes No (yet) No (yet)* Pinterest and alike** besides small e-commerce businesses
  5. 5. How it works Matching engine Referral Product trafficCustomer preference aggregation, processing screeningPersonal informationFriends information Demographic, social, … and other main storescultural and economic data
  6. 6. Market sizeTop-down approach Bottom-up approach: US 2011 online ad market: $32bn  US comparison shopping  Display ad: 35% cumulative monthly visitors (top-  Performance-based: 65% 5 sites): 60mn  Retail: 22%  Assuming: Intersection: $1.6bn (5.1% of  It’s only 1/5 of global referral online ad market) traffic 2014: $2.6bn (c.60% 3y growth)  1 click a month per visitor Based on 2011 actual data (PwC) and IAB projections  5% conversion rate for shopping sites  180mn purchases a year  At $20 avg check, it’s $3.6bn revenue  Indirectly supported by estimates of the “affiliate marketing” spending mentioned in the articles ($3-4bn)
  7. 7. Peers – summary PRICES & VARIETY EXCITEMENT Pragmatic consumer Emotional consumer Comparison shopping Bookmarking & Sharing [>60m*] [>20m] Emerging class* unique visitors a month, aggregate of top sites
  8. 8. Peers – summary$3bn ad market $?? bn ad market /,, T, S,,,,,, Mista ,, Pric,,, L, Emerging class
  9. 9. Peers – Folksbay modelEmerging class, aiming at commercializing Pinterestmodel [75k] [3k] (micro-affiliate model, startup)
  10. 10. Peers – Comparison shoppingE-commerce aggregators often referred to as “Smartshopping” (they shouldn’t ) and [c.27m] [16m] [8m] (eBay company) [7m] [3m] [2m]
  11. 11. Peers – Bookmarking & SharingHigh concentration, still low competition (pinned stuff) [20m] (fancy stuff) [108k] (rated stuff) [47k] (clipped stuff) [5k] (all stuff) [1k] Others:,, (pivoting),,,