ASTD 2010 International Conference & Exposition


  Session W212
  Managing Technical Innovation: Practice
  From Japanese...
Learning Objectives

1. Define “Innovation” needs
2. Apply to the assessment tool of innovative talent.
3. Define the key ...
Question




What “Innovation”
have you experienced
recently?




                       3
Focus of Innovation level
Innovation Hierarchy

  Management Innovation

                                       Organizati...
Let’s try
There are total 14 questions in the following slides.
Check your innovative talent in product & service innovati...
Scoring Sheet
Innovative Talent

         Q1   Q2   Q3   Q4   Q5   Q6   Q7   Q8   Q9   Q10   Q11   Q12   Q13   Q14     Num...
Not in Handout
Check your innovative talent


Question 1
In your daily life, do you often come up with new
ideas?



Answe...
Check your innovative talent
                                            Not in Handout




Question 2
Is it important for...
Not in Handout
Check your innovative talent


Question 3
Even though you have some difficulties, do you still
proactively ...
Not in Handout
Check your innovative talent


Question 4
Do you have certain customer images when your
products (or servic...
Not in Handout
Check your innovative talent


Question 5
Can you recognize information resources to realize
your ideas int...
Not in Handout
Check your innovative talent


Question 6
Do you always have your own ideas for new products
(or services)?...
Not in Handout
Check your innovative talent


Question 7
Are you interested in gathering information of latest
trends rega...
Not in Handout
Check your innovative talent


Question 8
Is it important for you to be regarded as a
“character”?



Answe...
Not in Handout
Check your innovative talent


Question 9
Are you a quick catch-upper of trends?


Answers:
1. Yes, I am.
2...
Not in Handout
Check your innovative talent


Question 10
Can you nominate candidates for examining concept
on your new pr...
Not in Handout
Check your innovative talent


Question 11
Do you think that having attractive design is the
most important...
Not in Handout
Check your innovative talent


Question 12
Have you ever amazed by the way of your
observation?



Answers:...
Not in Handout
Check your innovative talent


Question 13
Are you willing to participate on any meetings
discussing on new...
Not in Handout
 Check your innovative talent


Question 14
Do you think there are breakthrough points at any
stage of proj...
Please score your answers. Scores
                        will be showed in the following slides.




         Q1   Q2   Q...
What’s your innovative
talent Score?



Innovative Talent Score
H : 42~32
M: 31~14
L: 13~0




                          22
Not in Handout



                 How do we recognize the sound?



                               +




            A Mu...
Out of Box thinking
Not in Handout


                   - Challenging Orthodoxies
     Transverse wave speaker




       ...
Innovative Products Samples
• Power Mat
• Transverse wave speaker
• Thermo Electronic Generator




                 By Ke...
Out of Box thinking
Not on Handout



                 - Challenging Orthodoxies
     Power Mat
   Harvested power: 766KWs...
Thermo Electronic Generator &
Not in Handout



                                    Power Mat




                        ...
Building Novel Insights



Three perceptual “lenses”


1. Out of box thinking
   (Not to be a part of orthodoxies)
2. Sear...
Focus of Innovation level
Innovation Hierarchy

  Management Innovation

                                       Organizati...
Definitions of Innovation:

Definition of innovation we discuss in this session :


                           Novel idea/...
Explanation Details are
not in Handout
                     Recruiting the innovative people
               – leverage the...
Not in Handout

                 Essential elements for Innovations
      • People with innovative talent   : People with ...
Explanation Details are
                                                                   Facilitate and leverage the
   ...
Quality through quantities


                                       Business                High potential
         Breakt...
New products and service development process
                       Process that develop new products through practices

 ...
Let’s try - Idea Generation 1
                           “View Blending”



“View Blending” is a tool to
stimulate imagina...
Not in Handout

“View Blending” work step 1. (Sheet A)



                              1. Group the pictures by your idea...
Not in Handout

“View Blending” work step 2. (Sheet B)

                            5. Copy only the word(S) to sheet (B)
...
Let’s try - Idea Generation 2
                                               “Idea Relay”
 “Generating idea of the product...
Theme is:


            Intelligent Mobile




                                 40
[Job Aid] “Idea Relay”
    Generating idea of the product (or service) on the development theme
Theme :

                A...
Image of an execution system
Balancing innovation and the core business

                                                 ...
Summary
To develop innovative talent :
 Recruit GENSEKI (= high potential innovative talent) in your organization.
 Someti...
Thank you
  ありがとうございました。



6-58-1003 Honcho, Naka-ku, Yokohama, 231-0005 JAPAN
        Tel: +81 45 228 6316 Fax: +81 45 2...
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  1. 1. ASTD 2010 International Conference & Exposition Session W212 Managing Technical Innovation: Practice From Japanese Manufacturing Companies Koko Nakahara koko@instructionaldesign.jp Instructional Design, Inc. Japan Visiting Researcher, Keio Research Institute at SFC May 19, 2010 1
  2. 2. Learning Objectives 1. Define “Innovation” needs 2. Apply to the assessment tool of innovative talent. 3. Define the key concept of making rapid innovation seeds. 4. Apply an idea generation tool to create diverse ideas into a service or product concept. 2
  3. 3. Question What “Innovation” have you experienced recently? 3
  4. 4. Focus of Innovation level Innovation Hierarchy Management Innovation Organization and Strategy Innovation Top management Product & Service Innovators Innovation Challenge to orthodoxies Operational Innovation Referred from Gary Hamel “The Future of Management” 4
  5. 5. Let’s try There are total 14 questions in the following slides. Check your innovative talent in product & service innovation project. For each question, there are 3 answer-choices. Please choose one which you think most close to your thoughts or situations. The answer sheet is the next page of your handout. Scoring note: Next Page 5
  6. 6. Scoring Sheet Innovative Talent Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Number Score Answer of Sub Total Number answers 1 2 3 Total Score 6
  7. 7. Not in Handout Check your innovative talent Question 1 In your daily life, do you often come up with new ideas? Answers: 1. Yes, I do. 2. Sometimes I do. 3. Not really. 7
  8. 8. Check your innovative talent Not in Handout Question 2 Is it important for a new product to hold surprises compared with price or functions? Answers: 1. Yes, it is. 2. It depends on the product 3. No, it isn’t. 8
  9. 9. Not in Handout Check your innovative talent Question 3 Even though you have some difficulties, do you still proactively participate in seminars or exhibitions you want? Answers: 1. Yes, I do 2. It depends on the situation 3. I rarely do so. 9
  10. 10. Not in Handout Check your innovative talent Question 4 Do you have certain customer images when your products (or services) are realized? Answers: 1. Yes, I always do 2. It depends on the situation 3. No, I rarely do 10
  11. 11. Not in Handout Check your innovative talent Question 5 Can you recognize information resources to realize your ideas into a product (or service)? Answers: 1. Yes, I can. 2. I can recognize some of them 3. No, I can’t. 11
  12. 12. Not in Handout Check your innovative talent Question 6 Do you always have your own ideas for new products (or services)? Answers: 1. Yes, I do. I can always suggest more than 10 ideas. 2. I have few. 3. Not really. 12
  13. 13. Not in Handout Check your innovative talent Question 7 Are you interested in gathering information of latest trends regardless of your field ? Answers: 1. Yes, I am. 2. It depends on subject. 3. Not really. 13
  14. 14. Not in Handout Check your innovative talent Question 8 Is it important for you to be regarded as a “character”? Answers: 1. Yes, it is. 2. It depends on the situation. 3. Not really. 14
  15. 15. Not in Handout Check your innovative talent Question 9 Are you a quick catch-upper of trends? Answers: 1. Yes, I am. 2. I am sometimes interested in trends 3. No, I’m not. I'm not so interested in trends 15
  16. 16. Not in Handout Check your innovative talent Question 10 Can you nominate candidates for examining concept on your new products (or services) ? Answers: 1. Yes, I can. 2. It depends on the situation 3. Not really. 16
  17. 17. Not in Handout Check your innovative talent Question 11 Do you think that having attractive design is the most important for a new product? Answers: 1. Yes, I do. 2. It depends 3. No, I don’t. 17
  18. 18. Not in Handout Check your innovative talent Question 12 Have you ever amazed by the way of your observation? Answers: 1. Yes, I have. 2. I have sometime. 3. No, I haven’t. 18
  19. 19. Not in Handout Check your innovative talent Question 13 Are you willing to participate on any meetings discussing on new business? Answers: 1. Yes, I am. 2. Sometimes I am. 3. No, I am not. 19
  20. 20. Not in Handout Check your innovative talent Question 14 Do you think there are breakthrough points at any stage of project? Answers: 1. Yes, I do. 2. It depends on cases. 3. No, I don't . 20
  21. 21. Please score your answers. Scores will be showed in the following slides. Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13 Q14 Number Score Answer of Sub Total Number answers 1 ×3 = 2 ×1= 3 ×0= Total Score 21
  22. 22. What’s your innovative talent Score? Innovative Talent Score H : 42~32 M: 31~14 L: 13~0 22
  23. 23. Not in Handout How do we recognize the sound? + A Music Box A sheet of paper 23
  24. 24. Out of Box thinking Not in Handout - Challenging Orthodoxies Transverse wave speaker Prototype speaker By Keio University Takefuji Lab 24
  25. 25. Innovative Products Samples • Power Mat • Transverse wave speaker • Thermo Electronic Generator By Keio University Takefuji Lab http://www.neuro.sfc.keio.ac.jp/ 25
  26. 26. Out of Box thinking Not on Handout - Challenging Orthodoxies Power Mat Harvested power: 766KWs using 90m² per day (on the peak ) Super capacitor to  store  generated electric  power Keio University Takefuji Lab & JR East Collaboration Project 26
  27. 27. Thermo Electronic Generator & Not in Handout Power Mat 27
  28. 28. Building Novel Insights Three perceptual “lenses” 1. Out of box thinking (Not to be a part of orthodoxies) 2. Search substantial new opportunities 3. Find out unarticulated (hidden) needs 28
  29. 29. Focus of Innovation level Innovation Hierarchy Management Innovation Organization and Strategy Innovation Top management Product & Service Innovators Innovation Challenge to orthodoxies Operational Innovation Referred from Gary Hamel “The Future of Management” 29
  30. 30. Definitions of Innovation: Definition of innovation we discuss in this session : Novel idea/process-based Novel idea/process-based “Realization of new business” by groundbreaking people. “Realization of new business” by groundbreaking people. Technology Revolution 30 30
  31. 31. Explanation Details are not in Handout Recruiting the innovative people – leverage the diversity of human resources (Researched by Dr. Lee Fleming) Required for core business Required for Innovation expansion Operational Excellencies • concentrate on his assignment • goes beyond stereotype-thinking • follow through his strong area • steps into the unknown Typical natures Typical natures • meet the needs of current customers • finds potential customer needs • plan things in detail and manage it • sets new directions through intentional trials • demand certainty and accountability • puts high value on flexibility and learning • is subject to conventional system and organizational structure • omits procedures and construct framework beyond organizational structure Innovative people who is highly capable from idea creation to product Innovative people who is highly capable from idea creation to product development is crucial for innovations. development is crucial for innovations. 31
  32. 32. Not in Handout Essential elements for Innovations • People with innovative talent : People with inquisitive mind who could overcome conventional practices in the organization • understand and make sharp observation on markets and customers • can visualize concepts • can produce with trained skill • Learning-oriented process : Processes that enable to learn quickly for further refinement while products and services are produced. • Organizational direction that : Management policy that encourages various values new ideas and ideas and flexible plans for sales and activities revenues, that puts high value in speed of learning. • Organizational culture: : Managements allow innovators to find encouraging challenges, business opportunities through experiments delegation of authority, noticing some risks around. acknowledge the risks 32
  33. 33. Explanation Details are Facilitate and leverage the Collaboration of the innovation team not in Handout member’s talent, – the fundamentals and product development cycle and Understands future trend and Be a bridge of management unnoticed revolutionary potent project team. Communicate with management for budgeting. Observe Observe Test Test Observe market Marketer Marketer Validate business Key modules of the project are: and customers opportunities who can make prototypes Keys: 1. to understands latent needs of customers and sophisticateand Find potential needs Present to customers the evaluate Have holistic point of as solution for customers’ needs products 2. visualize products view, not only drilling down a certain products referring or technologies. and Discover insights Producer Producer 3. experiment with products and services for validation and draw a hypothesis customers’ feedbacks Prototype Wider consideration on the products including the environment sophisticate them. Promote development through Bird’s / Bug’s Concept creator Concept creator Engineer Engineer Be in the context of customer usage of a product eye view Prototype Hypothesis Hypothesis Prototype production production Create concept Prototype design visualize concrete image of a person can be an on- and Refine with trained skill products leveraging their core off member of the project. competencies add value / Researcher Like, at the stage of Researcher prototyping, if the team brings new values to-existing needs special technical daily life Proficiency skill knowledge or skills -improved -new 33
  34. 34. Quality through quantities Business High potential Breakthrough opportunities products Ideas Informal communications Rapid prototyping Generating with diverse and numbers numbers of ideas of people Active communication and interaction with diverse of potential customers creates ideas → Enhance imaginative faculty, communications, and capability of product realization → Leading creative organization 34
  35. 35. New products and service development process Process that develop new products through practices GENSEKI Nominate Produce ideas Develop Production/ Research Potential Commercialization /selection appropriate people products Creating ideas and Customer needs bringing experiences of values, comfort surprises to customers Potential Process that allows learning technology in practice Ideas with GENSEKI Members clear vision Observation Observation Test Test Execute in high speed Hypothesis Prototype Hypothesis Prototype Nominating groundbreaking talent and speedy execution of above is a mother of Nominating groundbreaking talent and speedy execution of above is a mother of Innovation Innovation 35
  36. 36. Let’s try - Idea Generation 1 “View Blending” “View Blending” is a tool to stimulate imagination and bring out unique perspective. Training for communication of one’s unique idea and concepts. Developing out of box thinking. Worksheet : View Blending 36
  37. 37. Not in Handout “View Blending” work step 1. (Sheet A) 1. Group the pictures by your idea. 2. Put Descriptive word(s) of the group – one or two words Xxxxx A, C,G, E, I, xxxxx B, J, K, L xxxxxx D, H, F 37
  38. 38. Not in Handout “View Blending” work step 2. (Sheet B) 5. Copy only the word(S) to sheet (B) 6. Pass the sheet (B) to your partner 7. Sort the pictures for the word(s) given, by your imagination of the word(s). 8. Give the sheet (A) to your partner. 9. Exchange explanation of the grouping concept. 10.As your “AHA!” level, rate “Excellent” Xxxx A, B, C D “Great” “Nice” “Fair” Xxxx E, F, G, H, 11. Rate “understandable” level “Absolutely” “ Very much” “Yes” “Some xxxxxx I, J, K, L what” 38
  39. 39. Let’s try - Idea Generation 2 “Idea Relay” “Generating idea of the product (or service) on the development theme <Sample> 4- 6 people in a group. Theme: A technological mechanic supporting elderly life Write your ideas at the first line. Turn the paper to the next person. You will get 4-6 idea sheets A B C in a group at the end of this idea generation work. 1 Remind me when I Help me for easy need to take my get up of bed Write three ideas desirable on the theme medicine. 2 An alarm watch tells Height changeable Second person writes a solution or products to me the time to take bed to support easy fulfill the first person’s idea. my modifications in get up words 3 The alarm watch has Extensible cane Third person writes an additional tips to the recording function of supports sit up. second person’s idea. the daily medication 4 It measures and Wearable machine records the daily to supports body temperature movement of lower and blood pressure, limbs. and send information If you can’t come up with new ideas on the to a home doctor. solution, you can write a new idea to fulfill the first person’s “desire”. 39
  40. 40. Theme is: Intelligent Mobile 40
  41. 41. [Job Aid] “Idea Relay” Generating idea of the product (or service) on the development theme Theme : A B C 1 2 3 4 5 41
  42. 42. Image of an execution system Balancing innovation and the core business Support by top management Strategies for Core business Innovation fund ¥ Timeframe: 1~2 years ¥ ¥ Engineer Researcher Marketing staff Current organization (customer and market observer Producer who can connect the potential with Project Team Project Team the needs) Concept GENSEKI Members creator Team of innovative members Keep organization supportive and open to innovative activities. Keep organization supportive and open to innovative activities. 42
  43. 43. Summary To develop innovative talent : Recruit GENSEKI (= high potential innovative talent) in your organization. Sometime, they are people being evaluated less by conventional business standard. Retain the “Out of Box” talent in organization. Build competitive innovation teams to attain rapid product development Set specific performance criterion to the innovation teams apart from the conventional business members of the organization. Not bring a for- profit agenda in the early stage of GENSEKI (= high potential innovative products and service) creation process. Ensure the customer oriented perspective over the every innovation process; observation, hypothesis, test, and examination of the products or services. Manage and facilitate the speedy process of the new product and service development. Support and facilitate discretionary and diverse communication between the team and the organization as well as in the team. 43
  44. 44. Thank you ありがとうございました。 6-58-1003 Honcho, Naka-ku, Yokohama, 231-0005 JAPAN Tel: +81 45 228 6316 Fax: +81 45 228 6317 Homepage: http://instructionaldesign.jp Mailto: innov_gr@instructionaldesign.jp 44

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