Мониторинг рынка душевых кабин и ограждений
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Душевые кабины и душевые ограждения
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Мониторинг рынка душевых кабин и ограждений
- 1. REGULAR MONITORING FOR SHOWERS MARKET SEGMENT Opened roof shower cabin segment Imports Volume for Quarter 3-4, 2012 March, Ukraine 2013
- 2. Principles of segmentation: Opened roof shower cabin/enclosures without hydro massage system: Shower box; Blinds for shower or sliding doors; Swivel shower doors; Shower door in the niche; 2Showers Market Segment Monitoring, 3-4q. 2012 Showers. Market Segmentation methodology
- 3. 3 Total Import Q1-Q4 2011/Q1-Q4 2012, units Total Import of showers in 3-4q. 2012 reached XXX units. 21 437 13 367 27 410 38 769 27 247 25 871 43 927 40 786 27% 94% 60% 5% 0% 20% 40% 60% 80% 100% 120% 140% 0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 45 000 50 000 1q 2q 3q 4q growthunits 2011 2012 Showers Market Segment Monitoring, 3-4q. 2012
- 4. Total Import Q1-Q4 2011/Q1-Q4 2012 by month, ths. units 4 3,2 9,6 8,6 5,5 4,6 3,2 6,9 7,3 13,3 12,9 16,2 9,6 8,7 11,2 7,3 6,7 9,9 9,2 15,6 15,9 12,5 13,0 12,4 15,4 171% 17% -15% 21% 116% 187% 127% 118% -6% 1% -24% 60% -50% 0% 50% 100% 150% 200% 0 2 4 6 8 10 12 14 16 18 20 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec growthths. units 2011 2012 Growth Showers Market Segment Monitoring, 3-4q. 2012
- 5. Structure by country of origin & brand 5Showers Market Segment Monitoring, 3-4q. 2012
- 6. 6 Total Imports Volume Shares by Country of origin, Q3-4-2011/Q3-4-2012, units Brand 3-4q 2011 3-4q 2012 Growth (2012/2011) Volume, units Share, % Volume, units Share, % Growth in. pr. p Chinese producers XXX XX% XXX XX% XX% XX% Czech producers XXX XX% XXX XX% XX% XX% Polish producers XXX XX% XXX XX% XX% XX% Germany producers XXX XX% XXX XX% XX% XX% Italian producers XXX XX% XXX XX% XX% XX% Finland producers XXX XX% XXX XX% XX% XX% Others XXX XX% XXX XX% XX% XX% Turkish producers XXX XX% XXX XX% XX% XX% TOTAL XXX 100,0% XXX 100,0% XX% - Showers Market Segment Monitoring, 3-4q. 2012
- 7. Total Imports Volume Q3-4 2011/Q3-4 2012 Shares by Country of origin, % 7 Chinese producers 72,7% Czech producers 3,8% Polish producers 19% Germany producers 2,5% Italian producers 1,5% Finland producers 0,1% Others 0,7% Turkish producers 0,002% 3-4q 2011 Chinese producers 78% Czech producers 11% Polish producers 7% Germany producers 1% Italian producers 1% Finland producers 1% Others 1% Turkish producers 0,1% 3-4q 2012 Showers Market Segment Monitoring, 3-4q. 2012
- 8. Total Imports Volume. Q3-4 2012/Q3-4 2011. Structure by brand, units 8 *Source: Agency of Industrial Marketing compilation of Official customs data Brand 3-4q 2011 3-4q 2012 Growth (2012/2011) Volume, units Share, % Volume, units Share, % Growth in. pr. p Chinese producers XXX XX% XXX XX% XX% XX% RAVAK XXX XX% XXX XX% XX% XX% RADAWAY XXX XX% XXX XX% XX% XX% SANITEC KOLO XXX XX% XXX XX% XX% XX% AQUAFORM XXX XX% XXX XX% XX% XX% HUPPE XXX XX% XXX XX% XX% XX% DEANTE XXX XX% XXX XX% XX% XX% CERSANIT XXX XX% XXX XX% XX% XX% SANPLAST XXX XX% XXX XX% XX% XX% Others XXX XX% XXX XX% XX% XX% TOTAL XXX 100,0% XXX 100,0% 100,0% - Showers Market Segment Monitoring, 3-4q. 2012
- 9. Total Imports Volume. Q3-4 2011/Q3-4 2012 Structure by brand, units 9 Chinese producers 72,7% RAVAK 3,7% RADAWAY 6,7% SANITEC KOLO 3,9% AQUAFORM 3,2% HUPPE 1,1% DEANTE 0,8% CERSANIT 3,4% SANPLAST 0,4% Others 4,2% 3-4q 2012 Chinese producers 70,7% RAVAK 10,6% RADAWAY 6,2% SANITEC KOLO 3,6% AQUAFORM 1,7% HUPPE 1,3% DEANTE 1,0% CERSANIT 0,4% SANPLAST 0,3% Others 4,2% 3-4q 2011 *Source: Agency of Industrial Marketing compilation of Official customs data Showers Market Segment Monitoring, 3-4q. 2012
- 10. 10 www.aimarketing.info 1997-2013 AIM © Contacts Head office: Suite 104, Semashka str. 13, Kyiv, Ukraine 03104 Tel. +380 44 5928181 Fax. +380 44 4244263 ua@aimarketing.info Office in Kryvyy Rih: Suite 64, 22-nd PartZyizd str. 21, Kryvyi Rig, Ukraine 50065 Tel. +380 564051703 Fax. +380 564040881 sv@aimarketing.info Representative office in Russia: 9 Bolshaya Akademicheskaya Suite 56 Moscow 127299, Russia tel/fax.: +7(495)9799617 russia@aimarketing.info Representative office in Germany: Liebigstr. 10, Karlsruhe D-76135 Germany kv@aimarketing.info Тел/факс: +49 (0) 721 6647243 Showers Market Segment Monitoring, 3-4q. 2012