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Mobile Barcode Trend Report from ScanLife: Holiday Shopping Edition 2013

Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today released its holiday trend report showing that it processed nearly 10.4 million mobile barcode and NFC scans between 11/22/13 and 12/31/13, a 33% increase from last year’s holiday trend report, demonstrating the continuing growth and interest in mobile engagement by consumers during the retail industry’s busiest time of the year.
Scanbuy’s trend reports analyze traffic on the ScanLife mobile app, the most popular mobile engagement app in the world.

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Mobile Barcode Trend Report from ScanLife: Holiday Shopping Edition 2013

  1. 1. Mobile Barcode Trend Report from : Holiday Shopping Edition 2013 Holiday Scanning Trends Offer Insights for Year-Round Success A new year brings new opportunities, and it’s the ideal time to share our second annual Mobile Barcode Trend Report: Holiday Shopping Edition. Barcode scanning is the effective, hassle-free way to shop, so it’s no surprise that scan activity continued to trend upward in 2013, increasing 33 percent over the previous year’s busy holiday season—and a whopping 82 percent over 2011. We all know that the weeks between Black Friday and New Year’s Eve are the most wonderful days of the year when it comes to shopping. Our trend report captures valuable insights for your future marketing strategy, including who’s shopping, where they’re active, and what encourages people to wrap up the savings. While codes are popular across all genders and age groups, the most active users this holiday season were males age 35-44. Consumers used scans to shop across the world, especially in top cities such as Houston, New York, San Antonio, Chicago and Orlando. The most-liked codes came from high-tech companies such as Activision and Microsoft, in addition to retailers like Tanger Outlets and Kohl’s. Use our infographic to get all the details and inspire engaging campaigns that are sure to deck your halls with success all year long!
  2. 2. The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D Codes and UPC barcodes scanned from the ScanLife app or third party apps. The 2D Codes scanned may have been generated on the ScanLife Platform or from third party generators. The “Most Liked QR Codes” information was generated from a feature in the ScanLife app which allows people to “like” their favorite content. The data was collected from 11/22/13 - 12/31/13. To find out how your business can benefit from mobile engagement, please contact us today at or visit us at