Mobile Marketing for NonProfits Case Study


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Mobile Marketing for NonProfits Case Study.

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Mobile Marketing for NonProfits Case Study

  1. 1. Mobile Marketing for NonProfits Case Study Your mobile strategy
  2. 2. Your mobile strategy  Nonprofits are starting to leverage the mobile platform. The world is going mobile and in the near future more people will view the web from their phone than their desktop. Here are few reasons nonprofits and charity organizations need to embrace the mobile web.
  3. 3. Your mobile strategy  Mobile web viewers are 67% more likely to advocate your cause than desktop viewers. 1
  4. 4. Your mobile strategy  Generation Y prefers the mobile web over the desktop equivalent. 2
  5. 5. Your mobile strategy  Connect with donors. Mobile medium makes it easy and immediate to receive donations. 3
  6. 6. Your mobile strategy  Engage users with pictures, videos and daily inspiration. 4
  7. 7. Your mobile strategy  Let users find local events to participate. 5
  8. 8. Your mobile strategy  Build a loyal community by being connected 24/7. 6
  9. 9. Soles4Souls Your mobile strategy  <ul><li>Soles4Souls is a Nashville-based charity that collects </li></ul><ul><li>shoes from the warehouses of footwear companies and </li></ul><ul><li>the closets of people like you. </li></ul><ul><li>The charity distributes these shoes to people in need, </li></ul><ul><li>regardless of race, religion, class, or any other criteria. </li></ul><ul><li>The shoe charity has unveiled eight trips for the 2011 </li></ul><ul><li>calendar year including trips to Haiti, India, Peru, and </li></ul><ul><li>Honduras. </li></ul><ul><li>Their mobile website makes it easy for users to </li></ul><ul><li>connect, engage and be involved anytime/anywhere. </li></ul>
  10. 10. Your mobile strategy  Using their mobile website users can
  11. 11. Your mobile strategy  Make a donation a
  12. 12. Your mobile strategy  Can search and find shoes drop off locations or mailing addresses. b
  13. 13. Your mobile strategy  Can opt-in to be connected and receive news/information. c
  14. 14. Your mobile strategy  Clearly in 2011 we’re going to see more and more nonprofits launch mobile websites. Basic functionality like breaking news, donate now and opt-in news is very easy to create with mobile platforms like
  15. 15. Contact Us Your mobile strategy 
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