Why the NBA should crowdfund the next slam dunk contest.

1. HOPE
A PROPOSAL FOR THE NBA

2. WE MISS GREAT DUNK CONTESTS.
6
6 1976 1984 1985 1985 1985
1986 1987 1987 1988 1989
1990 1991 1992 1993 1994
1995 1996 1997 2000 2002
UNDERCURRENT

3. WE DON’T WANT NO SCRUBS
1
BUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT.
1984 AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48 2012
1: TLC

4. 2012 DUNK-CONTEST PARTICIPANTS WHO WE’D LIKE TO SEE IN 2013
PAUL GEORGE KOBE BRYANT
PER: 15.1 PER: 23.4
10.0 POINTS PER GAME 14 ALL-STAR GAMES
8TH-FEWEST FOULS, 2012 5 CHAMPIONSHIPS
CHASE BUDINGER LEBRON JAMES
PER: 14.4 PER: 27.2
9.4 POINTS PER GAME 8 ALL-STAR GAMES
RED CHINSTRAP 3 MVPS, 1 DECISION
JEREMY EVANS KEVIN DURANT
PER: 19.1 PER: 22.6
8.7 MINUTES PER GAME 3 SCORING TITLES
WESTERN KENTUCKY VERY NICE GUY
DERRICK WILLIAMS DWIGHT HOWARD
PER: 12.9 PER: 22.5
8.8 POINTS PER GAME 6-TIME REB. CHAMP
2ND OVERALL PICK, ‘11 HAS GREAT SMILE

5. MORE
STAR
POWE
R!
THERE’S ONLY ONE
CURE FOR THE SLAM
DUNK CONTEST

6. I’D RECONSIDER
“
PARTICIPA TING FOR
ON BUCKS.
A MILLI ”
( )
NOT FIVE, NOT SIX,
NOT SEVEN, BUT ONE
MILLION DOLLARS.

7. 2012 SHOULD BE
PAYOUT: IN 2013:
$35K $1MM
GREAT, LEBRON. LET’S
CROWDFUND
$1 MILLION DOLLARS
TO INCENTIVIZE THE BIGGEST
STARS TO PARTICIPATE.

8. Pledge $1 or more
12,532 Backers
Help determine dunk contest rules
HOW IT WORKS Pledge $50 or more
10,251 Backers
hirt
Receive anNBA All-Star Game T-S
RAISE For the most iconic Slam Dunk
$1 MILLION Contest of our generation
Pledge $500 or more
2,890 Backers
REWARD Through exclusive benefits ball
Official team autographed basket
BACKERS and insider experiences
Pledge $1,000 or more
DO SOME By donating anything over the 342 Backers
GOOD fundraising goal to charity
VIP tickets to All-Star weekend
Pledge $50,000 or more
1 Backer *Limited (4 of 5)
Participate in dunk contest

9. Dear NBA,
HELP US HELP YOU. GIVE
CROWDS MORE AGENCY.
“ When you fund something...you're buying a
ticket on the ride, reserving a front-row
seat to the process and endorsing an idea.”
- Fast Company
It results in:
DEEPER FAN
ENGAGEMENT
INFLUENCER
OUTREACH
TRANSPARENT
METRICS

10. THIS WILL BE
THE MOST TALKED-
ABOUT DUNK CONTEST
IN NBA HISTORY.

11. THE ROADMAP
LET’S LAUNCH
WITHIN 6 MONTHS
ALIGN ON SHIP VIDEO FINISH BUILDING ENGAGE ALL STAR
STRATEGY PLATFORM TRADITIONAL OUTLETS WEEKEND 2013
OCT ’12 NOV ’12 DEC ’12 JAN ’13 FEB ’13
KICK OFF PLATFORM INFLUENCER LAUNCH ANNOUNCE SLAM DUNK
DEVELOPMENT OUTREACH (CHRISTMAS DAY) LINEUP

12. UND.CR/DUNKFOO
@elan_miller
UNDERCURRENT