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• Happy City Overview               • Goals               • Event detailsStrictly Confidential – Do Not Distribute   2
Happy City overview• Hot Game on ZingMe• A30: 3.009.184• Game play: Building – Decorating Your  Dream CityStrictly Confide...
Strictly Confidential – Do Not Distribute   4
GoalsIncrease brand awarenessIncrease Zing Phone Impressions appearin Happy CityStrictly Confidential – Do Not Distribut...
“Decorate Fall City, Get Zing Phone”                                            Duration: 17/11/2011 – 11/12/2011Strictly ...
Overview Zing Phone event                                                             Collect Zing                        ...
Task 1 Strictly Confidential – Do Not Distribute   8
Set up                                                Finish task 1,e-store                                         Get re...
Notice about Zing Phone store appears   when each user login Happy City                                            Ask Fri...
Feed wallUsers wants to ask their friends for Zing Phone Card                                              User click on f...
Collecting all Zing Phone Cards, users starts to exchange ZingPhone and receive items      Turkey = 20 cards              ...
After Collecting fall items, users can    decorate their city with fall themesStrictly Confidential – Do Not Distribute   ...
Vote for fall city contest is the task of all usersStrictly Confidential – Do Not Distribute             14
Users can vote for 01 of the 10 most beautiful cities in gamewith Zing Phone interface Pop - upStrictly Confidential – Do ...
Transition effects make the experience asusing real Zing Phone Strictly Confidential – Do Not Distribute   16
Strictly Confidential – Do Not Distribute   17
Vote for the most beautiful fall cityStrictly Confidential – Do Not Distribute                                           18
Rewards of Fall City ContestStrictly Confidential – Do Not Distribute        19
Rewards of Fall City ContestStrictly Confidential – Do Not Distribute   20
Rewards of Fall City ContestStrictly Confidential – Do Not Distribute    21
Contacthttp://open.zing.vn   22
Q&A  http://open.zing.vn           – Hoàng Hường                      • huonght@vng.com.vn                      • T: (08) ...
Strictly Confidential – Do Not Distribute   24
Branding zp in happy city
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Branding zp in happy city

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Branding zp in happy city

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Branding zp in happy city

  1. 1. • Happy City Overview • Goals • Event detailsStrictly Confidential – Do Not Distribute 2
  2. 2. Happy City overview• Hot Game on ZingMe• A30: 3.009.184• Game play: Building – Decorating Your Dream CityStrictly Confidential – Do Not Distribute 3
  3. 3. Strictly Confidential – Do Not Distribute 4
  4. 4. GoalsIncrease brand awarenessIncrease Zing Phone Impressions appearin Happy CityStrictly Confidential – Do Not Distribute 5
  5. 5. “Decorate Fall City, Get Zing Phone” Duration: 17/11/2011 – 11/12/2011Strictly Confidential – Do Not Distribute 6
  6. 6. Overview Zing Phone event Collect Zing Phone card from friends Set up e- Exchange Store Zing Phone (Zing Phone card to store) receive items Top 3 the most Decorate Fall beautiful fall Cities cities get big reward Top 10 the All of users most Vote beautiful fall citiesStrictly Confidential – Do Not Distribute 7
  7. 7. Task 1 Strictly Confidential – Do Not Distribute 8
  8. 8. Set up Finish task 1,e-store Get reward Take money from e- store, getting Zing Phone items Strictly Confidential – Do Not Distribute 9
  9. 9. Notice about Zing Phone store appears when each user login Happy City Ask Friends Zing Phone Cards onFinishing their wallthe first task, Zing Phone storesappears . Users canexchange six items from theZing Phone store. To do this,users must raise friends to givethem Zing Phone cards byannouncing on – Do Not wall Strictly Confidential their Distribute 10
  10. 10. Feed wallUsers wants to ask their friends for Zing Phone Card User click on feed on friend’s wall also receive Zing Phone card Strictly Confidential – Do Not Distribute 11
  11. 11. Collecting all Zing Phone Cards, users starts to exchange ZingPhone and receive items Turkey = 20 cards Barber shop = 80 Farmers Market = cards 100 cards Fall Mansion = Harvest Table = Fall House = 150 cards 250 cards 350 cards Strictly Confidential – Do Not Distribute 12
  12. 12. After Collecting fall items, users can decorate their city with fall themesStrictly Confidential – Do Not Distribute 13
  13. 13. Vote for fall city contest is the task of all usersStrictly Confidential – Do Not Distribute 14
  14. 14. Users can vote for 01 of the 10 most beautiful cities in gamewith Zing Phone interface Pop - upStrictly Confidential – Do Not Distribute 15
  15. 15. Transition effects make the experience asusing real Zing Phone Strictly Confidential – Do Not Distribute 16
  16. 16. Strictly Confidential – Do Not Distribute 17
  17. 17. Vote for the most beautiful fall cityStrictly Confidential – Do Not Distribute 18
  18. 18. Rewards of Fall City ContestStrictly Confidential – Do Not Distribute 19
  19. 19. Rewards of Fall City ContestStrictly Confidential – Do Not Distribute 20
  20. 20. Rewards of Fall City ContestStrictly Confidential – Do Not Distribute 21
  21. 21. Contacthttp://open.zing.vn 22
  22. 22. Q&A http://open.zing.vn – Hoàng Hường • huonght@vng.com.vn • T: (08) 3 866 4666 (ext.1042) • M: (+84) 01636 936 936http://open.zing.vn 23
  23. 23. Strictly Confidential – Do Not Distribute 24

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