1. ABOUT
CONTACT
SOURCE
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“ If you don’t like change you’re
going to like irrelevance even less.”
General Eric Shinseki 1
Brought to you by : The Persono
Group
2. % of consumers who
say they are more
77% 56% likely to recommend
a brand after liking a
brand on Facebook
Number in millions
% of Consumers who 58% 100
of active Twitter
say they interact
users
with Brands on
Facebook
% who say they like Number in millions
64
a brand because of LinkedIn users in
they are a customer North America,
Alone
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There are over 800 Million Facebook Users
More than 200 million were added in 2011 alone.
Approximately 1 in every 13 people on earth 2
Half of them are logged in on any given day
3. Percentage of Hiring managers using Social Media
86%
Use linkedIn
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Do you have a Social Media Strategy
Having no plan is a plan to fail
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89% 92% 65%
Of companies used Hiring managers who Companies that have
social media for intend to use Social succesfully hired via
recruiting in 2011 media in 2012 Social Media
Why is it important? 3
Going where the candidates are is vital to new recruiting
4. -------------------
SOCIAL MEDIA Why Not?
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Facebook (500 million active Users)
It’s not just about being where the
Twitter (175 million Users) audience is. It’s about giving the
audience a reason to interact with
Linkedin (100 million Users) you and to care about what you
Youtube (490 million Users) have to say. What are you telling
your audience through Social
Google+ (35 million Users) Media?
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People are going to talk about you
Take control of the conversation
---------------------------------------------------- Facebook users who have liked a brand and have 100+ friends
66% 84% 57% Facebook users who have liked a brand and are active daily
Facebook users who have liked a brand and shared a link or video
Saying nothing says a lot 4
5. What percentage of those were talking to you?
Twitter Facebook LinkedIn
144 As of July 2011 35% of all American adults
owned a smart phone. 87% of those smart
phone users access email, social networks and
Million people
surf the internet on their phone. Your message
used Social can be accessed anytime, anywhere.
Media to find a
job in 2011
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This is not a passing fad
Digital marketing is here to stay 5
6. 50+ hours/wk
31-40 hours/wk
21-30 hours/wk
Hours per week spent on community management
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63% of community managers spend 30+ hours per week on
their community
Are you committing the time needed for 6
success?
7. 21 616
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%ers r
75 ruit
Of
Ha recr %
ve uite Average number of
c o
f re 100 ers
O ve Fe 50 rs
Fa we o r connections per recruiter
a follow
h r ce r
fri boo
we en
ds k
on LinkedIn
fe
LinkedIn is one of the
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LinkedIn
largest professional
28% Facebook
Twitter databases available for
Have 1000+
connections on
private use.
Linkedin
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Social Media & Recruiting
Are you recruiting through social
media?
7
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89% Companies will use Social Media for recruiting in 2012
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Of employers look for their candidates to have more employer
86% friendly profiles
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79% Recruiters who review employee job information online
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Companies that have succesfully hired a candidate through Social
65% Media
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55% Companies who plan to increase their Social Media budget this
year
By the numbers 8
5 Key figures to remember.
9. Mashable.com
Wsj.com
Bullhornreach.com
Alltwitter.com
SOURCES Linkedin.com
Facebook.com
Twitter.com
Jobvite.com
Sources 9
The great minds that give us this good stuff!
10. ------
The PersonoGroup www.thepersonogroup.com
In today’s business world the game is changing every day. Luckily for you, our
team is willing and able to do the heavy lifting. It takes a different breed to
constantly be researching, testing, reading, testing, researching, testing (did
we mention that already?) and monitoring what is the best, most effective
methods for expanding your footprint in the online world. The good news is we
are that different breed!
Let’s face reality. You don’t have the time to sit in front of your computer and
make sure your online presence is operating at its optimum. We understand
that your concern is making sure the next sale is closed and the money is
safely deposited in the bank and that the next client through your door
becomes a life long customer!
About us 10
The Full Monty
11. ------
PersonoGroup www.thepersonogroup.com
CONTACT US ON THE WEB
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P.O. Box 211884 Chula Vista, CA 91921 https://plus.google.com/100781423651523786024
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Email: info@personogroup.com Facebook.com/personogroup
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Mobile: 202-615-3700 Twitter.com/persono_group
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http://www.linkedin.com/the-persono-group
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In today’s business world the game is changing every day. Luckily for you, our team
is willing and able to do the heavy lifting for you.
Ready, Set, Go! 11
Don’t let social media pass you by!
12. THANK YOU !
FOR YOUR
ATTENTION
www.ThePersonoGroup.com
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Phone: 202-615-3700
ThePersono Group Email: info@personogroup.com
www.thepersonogroup.com 12
