1. NASSM Conference
Patrick Dimarco, Brian Turk,
Jared Schwitzke

2. Background
• Organization: Georgia Tech Sports
Management School
• Conference Date: June 21-25, 2011
• Host Facility: Hilton Atlanta Marietta Hotel
and Conference Center
• Host Community: Marietta and Downtown
Atlanta
• We are expecting 450 guests

3. What we are about?
• We at Georgia Tech know and understand
that the Sports Management field is
growing tremendously and we would be
honored to host the NASSM Conference.
We just like you are trying to keep building
and growing this amazing industry and it
starts with us. The more we let people
know about the industry the faster it will
grow and flourish.

4. Contact Information
• Dr. G.P. “Bud” Peterson
• President of Georgia
Institute of Technology
• 1166 Woodland Terrace
Trail Atlanta, GA 30302
• Office:(678) 489-8934
Cell:(678) 267-3560
Home:(678) 234-9087
Fax:(678) 289-2782
ext:123
• Email Address:
budpete@email.gt.edu

5. Host City
Atlanta/Marietta

6. Why Atlanta/Marietta?
• Hartsfield-Jackson Atlanta International
Airport
• Big City with plenty to do
• Great Nightlife
• Plenty of College and Sports Teams

7. Transportation
• Rent a car for $150 for the
whole trip.
• Hotel shuttle only goes to
certain areas of town.
• Cabs can take you
anywhere you want to go
and cabs are abundant.

8. Area Attractions
• The City Club Golf Course - Located just steps from your room!
• Gone With The Wind Museum - Just steps away from Historic Marietta's heritage
• Six Flags White Water - 50 attractions of great family rides and play areas
• Kennesaw Mountain National Battlefield - lies just west of the city of Marietta
• Marietta Square - Shopping, Dinning, Antiques, Unique Shops & Galleries
• Six Flags Over Georgia - Theme Park with Fun for All Ages
• Centennial Olympic Park - Historic and Inspiring, a "Must See" while in Atlanta
• World of Coca Cola - Nothing says "Atlanta" like Coca Cola
• The Georgia Aquarium - Georgia Aquarium features more animals than any other aquarium
• The Avenue at West Cobb - Upscale Shopping with a Small Town Twist
• The Strand Theater - A noted landmark featuring World Class Entertainment
• The King Center- Historical and Inspiring

9. Host Community

10. Not
Please check Available Unsure
Available
Six breakout rooms that can be used
simultaneously(50 seats minimum X
theatre style.
One large room with seating for up to
500 for general sessions and catered X
event.
Audio-visual equipment. X
Large area/room for poster
X
presentations.
Space for exhibitors fair. X
Availability of photocopying, Internet
X
access, faxing, and computer service.
Conference board meeting room for
X
Executive Council and editorial boards.

11. Hotel Amenities
• Business Center
• Lounge to be used for Hospitality Suite
• Photo Copying Service
• Printing Services
• Video Conferencing Available
• Video Messaging

12. Business Center

13. Hospitality Suite

14. The Hotel Provides
several amenities
for its guests
Including
Complimentary
Gym and Pool
Privileges

15. On Site Golf Course

16. Room Amenities
• Rooms Include:
• TV - 32 Inch LCD HD
• High Speed Internet Access in guest room
• Newspaper M-F (USA Today)
• Pacific Coast Down Comforter
• Pacific Coast Down Pillows
• Pacific Coast Mattress Pad

17. Conference Space
• The majority of the conference will be held
in the Joe Jack Wilson Ballroom.
• The ballroom has 6,534 square feet of
space which can comfortably hold all of
our guests.
• In the Theatre Style seating the room can
seat 450 people.
• In the Reception style seating the ballroom
can hold 550 people for the dinners.

18. Joe Jack Wilson Ballroom

19. Breakout Rooms

20. Cancellation Policy
– “Conference contract allows for conference
cancellation at no penalty or legal liability to either
party due to natural disasters and/or terrorist attacks.
It is the responsibility of the conference hotel to
contact NASSM one year prior to the conference in
the event of significant changes to the contract
between NAASM and the hotel. If the provision is
violated, it shall be the hotel’s responsibility to cover
the additional expenses the host institutions and
NASSM incur as a result of the change including hotel
construction, overbooking with another conference,
unavailability of required number of breakout0 rooms,
etc.”

21. Special Events

22. Tuesday
• Afternoon
– Initial Executive Council Meeting with Food &
Beverage
• Evening
– International Delegate Reception: Cash Bar

23. Wednesday
• Morning/Afternoon
– Executive Council Meetings
• Day
– Golf/Tennis Tournaments on-site
• Evening
– Opening Reception (Meet and Greet): Cash
Bar & Catered Food

24. Thursday
• Morning
– Opening Assembly / Keynote Speaker
• Afternoon
– Journal of Sport Management & Sport
Management Education Journal meetings both
with Food & Beverage
• Evening
– Garth S. Paton reception
• Main Reception Area: Cash Bar, Catered Food
• On-Site Student Luncheon

25. Friday
• Afternoon
– President’s Luncheon
• Main Reception Area

26. Saturday
• Afternoon
– Final Executive Council Meeting with Food &
Beverage Service
• Evening
– Earle F. Zeigler Banquet
• Cash Bar

27. NASSM Conference
Budget
Expenses
Rental Entertainment/Gifts
Band Rental (3 days @ $700) (3
Conference Room Rental $5,500 days) $2,100
Audio/Visual Rentals $475 per day $2,375 Lodging/Airfare/Mileage $2,000
Taxes 16% Rental/Catering/Alcohol $55,396 Handout Giftbags (500 @ $4.00) $2,000
Awards (4 Plaques) $120
Subtotal $60,271 Subtotal $6,220
Catering Publicity
Promotional Items
Lunch (190 people @ 16.00) $3,040 (Handouts,Flyers) $500
Dinner (1200 people @ $26.00) $31,200 Other (Event & Lecture Schedule) $400
Hors Devours (100 people @
$11.00) $1,100 Subtotal $900
Subtotal $35,340 Supplies
Alcohol Signage $250
Beer (24 Kegs) $2,040 Office Supplies $200
Wine (275 Bottles) $5,500 Subtotal $450
Subtotal $7,540
Speakers Expenses Total $124,221
Keynote Speaker Fee's (5 Days) $3,750
Lodging/Airfare/Mileage $1,750
Regional Speakers Fee's (20 @
$250) $5,000

28. NASSM Conference
Budget
Revenues
Registration
Early Registration (75 people @
$280) $21,000
Normal Registration (230 people
@ $325) $74,750
Late Registration (50 people @
$400) $20,000
Student Registration (120 people
@ 100) $12,000
Subtotal $127,750
Alcohol
Cash Bar- Beer $3 per beer $10,152
Cash Bar- Wine $5 per glass $6,875
Subtotal $17,027
Revenues Total $127,750
Profit Total $3,529

29. Proposal
• We at the University of Georgia Tech feel
that we have a strong proposal to host the
NASSM conference in 2011.
• We have a premier host city
• A prestigious site with several amenities
• An exciting set of lecturers and events for
NASSM guests to enjoy