1. Try Muller/Ravenell Leading Transformational Change 1

2. Presentation Purpose Assessing the leadership team Understanding the purpose and benefit of the transformation to Kindle The Pilot Program The transformation timeline 4 KPI’s that indicate high performance 2

3. Identifying The Team This initiative will be driven by 4 key personnel: 3

4. Why Is This Transition Essential? 4

5. Developing A Pilot Program 5 Sr. Marketing Manager will promote the new movement to spark consumer interest VP of Business Development will find a customer who will purchase our e-books via kindle for 1 semester – must negotiate a trial contract with Amazon VP of Information Assurance will ensure that the right documents are published and electronically compatible The pilot program will allow us to strategically plan how to reach our key performance indicators

6. Transformation Timeline 6

7. 4 KPI’s Indicating High Performance and Strong Transition 7

8. References Fowler, R. (2010, March 31). Top 10 Kindle Features [Web log post]. Retrieved November 08, 2010, from http://www.rayfowler.org/2010/03/31/top-ten-kindle-features/ Amazon to boost publishers' Kindle Store revenue. (2010, November 9). The Internet Database. Retrieved November 8, 2010, from http://boomnews.info/amazon-to-boost-publishers-kindle-store-revenue/ Krozser, K. (2010, January 11). Tools of Change, or the Future of Publishign Isn't What You Think IT IS [Web log post]. Retrieved November 8, 2010, from http://booksquare.com/tools-of-change-or-the-future-of-publishing-isnt-what-you-think-it-is/ Gonsalves, A. (2009, May 7). Kindle DX Poses Profitability Challenges to Publishers. Information Week. Retrieved November 8, 2010, from http://www.informationweek.com/news/personal_tech/reviews/showArticle.jhtml?articleID=217300642&pgno=1&queryText=&isPrev= 8