Easy SEO Tips For A Novice Webmaster
fitcom.co /2013/12/23/easy-seo-tips-f or-a-novice-webmaster/
SEO is constantly evolving. Search engines often change their quality guidelines and rankings fluctuate on a whim. But
even as the search landscape moves, some search engine optimiz ation practices have stood the test of time.
There is no magic bullet for success in the online world. However, by focusing on basic SEO tips, you may be able to
outrank your competition.
The following are nine easy SEO practices that can help a novice webmaster:
1) Updat e Your Sit e Frequent ly
As Google describes on a page giving advice to webmasters:
One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains
plenty of rich information that includes relevant keywords. Sites that are updated on a consistent basis will automatically
contain more information and more keywords than static sites. The single most important SEO tip is to ensure that your
site has frequent updates with relevant, useful content.
Updating a website can be easy for any webmaster who utiliz es a blog or content management software. A blog,
updated regularly, is the best way for a site owner to provide users with timely content and increase search engine
2) Incorporat e Mixed Media
Both Google and Bing have multiple versions of their standard search engines. As an example, the Bing Video search
engine provides entirely different results than the standard text- based search algorithm.
Novice webmasters should develop a content strategy which incorporates mixed media. Images, videos, infographics,
or audio files are all different ways of presenting information. These mixed media files, tagged appropriately, have the
opportunity to rank own their own in addition to helping the text page rank in the normal search engines.
3) Don’t St uf f Your Pages
Users and search engines dislike pages which are stuffed with keywords. Such pages, frequently described as over-
optimiz ed by SEOs, are not useful to readers and are no longer ranked highly be search algorithms.
Rather than focusing on packing a page with a keywords, have your content producers write naturally and create content
more interesting to humans. The administrator of a sports website generated a 12% increase in search rankings just by
reducing the number of times a specific keyword appeared on each page. Competent writers, photographers, or
videographers will be able to convey the relevant keywords for their topic without needing to resort to a densely stuffed
4) Add a Sit emap
A sitemap is a specific file which provides an organiz ed list of every page on your website. Sitemaps are generally
aimed at search engines even if they can be used by humans. Creating a sitemap is a simple way of getting search
engines to crawl a site and they can be very effective in improving rankings.
One sports website saw a 212% increase in traffic just by including a sitemap. Since the site has multiple layers of
navigation and hundreds of pages several levels away from the homepage, a sitemap made it easier for Bing and
Google to identify these deep pages.
5) Include Keywords in Your URLs
All site owners have options when it comes to URLs for new pages. Those who use a content management system such
as WordPress can even select between pre- set URL options.
Whenever possible, sites should include keywords in the URL rather than arbitrary numbers or characters. One
prominent search website considers keywords in the URL to be a crucial ranking factor.
6) Writ e How Users Search
Ultimately, search engines want to provide useful results to end users. But since search engines are machines, taking
the specific user query and matching it against millions of webpages can be difficult.
According to Hawaii SEO firm Argon Marketing, “make the search engines’ job easier by writing your content in a way
that matches how users search for your terms.”
Having content that is precisely relevant to the exact terms users are typing makes it easier for search engines to rank
your pages for more queries.
7) Use Image and Video Descript ions
Incorporating mixed media in your pages is beneficial for rankings only if search engines can tell that the media relates
to relevant keywords. Thankfully, web standards make it easy to attach an “alt” or “title” tag to media files as metadata.
This information allows computers to learn more about the media file and also provides information to users who cannot
see the visual media.
Brief text descriptions of a picture or video also help algorithms identify the content of mixed media. Additional
information about media files not only help rankings of those files, but also benefit the ranking of the underlying page as
8) Ut iliz e Int ernal Links
Written content offers an easy way to improve search rankings for pages throughout the entire site. Including internal
links–i.e. links to other pages within the same website–provides large SEO benefits for very little effort.
Whenever a new piece of content references or is relevant to a previous item, be sure to include a hyperlink to the old
content. Done consistently, this pattern of internal linking will spread Page Rank throughout the site and encourage users
to dig deeper into your archives for more information.
9) Track Your Progress
Finally, novice webmasters should take the step of adding analytics or keyword tracking tools to a website. By definition,
search engine optimiz ation is reliant upon the results from search queries. Without tracking the ranks of those queries or
the number of visitors referred by search engines, site owners have no way of identifying if SEO efforts have borne any
Many free analytical tools are available for websites of all siz es. Setting up a comprehensive package of analytics
takes less than a few hours even for the newest webmaster. By tracking the progress of your website you can adjust
resources as needed and thus improve the efficiency of your SEO campaign.
By Nolan Kido
This article was written by Nolan Kido. Nolan works in the technology industry in Honolulu, Hawaii.