Easy SEO Tips For A Novice Webmaster


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Article provides nine easy tips any webmaster can use to improve search engine rankings.

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Easy SEO Tips For A Novice Webmaster

  1. 1. Easy SEO Tips For A Novice Webmaster fitcom.co /2013/12/23/easy-seo-tips-f or-a-novice-webmaster/ SEO is constantly evolving. Search engines often change their quality guidelines and rankings fluctuate on a whim. But even as the search landscape moves, some search engine optimiz ation practices have stood the test of time. There is no magic bullet for success in the online world. However, by focusing on basic SEO tips, you may be able to outrank your competition. The following are nine easy SEO practices that can help a novice webmaster: 1) Updat e Your Sit e Frequent ly As Google describes on a page giving advice to webmasters: One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords. Sites that are updated on a consistent basis will automatically contain more information and more keywords than static sites. The single most important SEO tip is to ensure that your site has frequent updates with relevant, useful content. Updating a website can be easy for any webmaster who utiliz es a blog or content management software. A blog, updated regularly, is the best way for a site owner to provide users with timely content and increase search engine rankings. 2) Incorporat e Mixed Media Both Google and Bing have multiple versions of their standard search engines. As an example, the Bing Video search engine provides entirely different results than the standard text- based search algorithm. Novice webmasters should develop a content strategy which incorporates mixed media. Images, videos, infographics, or audio files are all different ways of presenting information. These mixed media files, tagged appropriately, have the opportunity to rank own their own in addition to helping the text page rank in the normal search engines. 3) Don’t St uf f Your Pages Users and search engines dislike pages which are stuffed with keywords. Such pages, frequently described as over-
  2. 2. optimiz ed by SEOs, are not useful to readers and are no longer ranked highly be search algorithms. Rather than focusing on packing a page with a keywords, have your content producers write naturally and create content more interesting to humans. The administrator of a sports website generated a 12% increase in search rankings just by reducing the number of times a specific keyword appeared on each page. Competent writers, photographers, or videographers will be able to convey the relevant keywords for their topic without needing to resort to a densely stuffed page. 4) Add a Sit emap A sitemap is a specific file which provides an organiz ed list of every page on your website. Sitemaps are generally aimed at search engines even if they can be used by humans. Creating a sitemap is a simple way of getting search engines to crawl a site and they can be very effective in improving rankings. One sports website saw a 212% increase in traffic just by including a sitemap. Since the site has multiple layers of navigation and hundreds of pages several levels away from the homepage, a sitemap made it easier for Bing and Google to identify these deep pages. 5) Include Keywords in Your URLs All site owners have options when it comes to URLs for new pages. Those who use a content management system such as WordPress can even select between pre- set URL options. Whenever possible, sites should include keywords in the URL rather than arbitrary numbers or characters. One prominent search website considers keywords in the URL to be a crucial ranking factor. 6) Writ e How Users Search Ultimately, search engines want to provide useful results to end users. But since search engines are machines, taking the specific user query and matching it against millions of webpages can be difficult. According to Hawaii SEO firm Argon Marketing, “make the search engines’ job easier by writing your content in a way that matches how users search for your terms.” Having content that is precisely relevant to the exact terms users are typing makes it easier for search engines to rank your pages for more queries. 7) Use Image and Video Descript ions Incorporating mixed media in your pages is beneficial for rankings only if search engines can tell that the media relates to relevant keywords. Thankfully, web standards make it easy to attach an “alt” or “title” tag to media files as metadata. This information allows computers to learn more about the media file and also provides information to users who cannot see the visual media. Brief text descriptions of a picture or video also help algorithms identify the content of mixed media. Additional information about media files not only help rankings of those files, but also benefit the ranking of the underlying page as well. 8) Ut iliz e Int ernal Links Written content offers an easy way to improve search rankings for pages throughout the entire site. Including internal links–i.e. links to other pages within the same website–provides large SEO benefits for very little effort. Whenever a new piece of content references or is relevant to a previous item, be sure to include a hyperlink to the old content. Done consistently, this pattern of internal linking will spread Page Rank throughout the site and encourage users to dig deeper into your archives for more information. 9) Track Your Progress Finally, novice webmasters should take the step of adding analytics or keyword tracking tools to a website. By definition,
  3. 3. search engine optimiz ation is reliant upon the results from search queries. Without tracking the ranks of those queries or the number of visitors referred by search engines, site owners have no way of identifying if SEO efforts have borne any fruit. Many free analytical tools are available for websites of all siz es. Setting up a comprehensive package of analytics takes less than a few hours even for the newest webmaster. By tracking the progress of your website you can adjust resources as needed and thus improve the efficiency of your SEO campaign. By Nolan Kido This article was written by Nolan Kido. Nolan works in the technology industry in Honolulu, Hawaii. FiTCoM