After hearing good things from SEJ’s founder, Loren Baker, and seeing others from aimClear speak, I know Dan Morrison, the Director of Client Services, will do a great job educating the crowd at our SEJ Summit marketing conference in Silicon Valley on July 22, 2015. We are pretty excited to have him!

1. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches

2. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
After hearing good things from SEJ’s founder, Loren Baker, and seeing others from aimClear speak, I know
Dan Morrison, the Director of Client Services, will do a great job educating the crowd at our SEJ Summit
marketing conference in Silicon Valley on July 22, 2015. We are pretty excited to have him!
Dan’s SEJ Summit topic is 3 Red Hot Social Marketing Hacks To Crush in 2015,in which he will discuss “selling
with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience
cookie pools for performance marketers to exploit.”

3. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
I had the opportunity to ask Dan some questions
If you’d like to learn from Dan and our other great speakers, we still have some FREE tickets available for
our Silicon Valley event.
The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience
optimization” software makes digital marketing better, faster, and more profitable.
Request an invite today here.

4. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
Organic reach isn’t dead, but it is evolving. The power of social media lies in it’s ability to reach users across a
variety of channels with a variety of messages at different times of their engagement/buying cycle. Marketers
have to understand the importance of using both paid and organic efforts to increase reach. Paid efforts allow for
more precision, tailored messaging, and delivers actionable insights that can drive your overall business decisions
Some digital marketers have suggested that organic social reach is all but dead. What is your
perspective?
What do you think is the biggest misconception large brands have about paid social?
Biggest misconception large brands have about paid social is that it does not influence their bottom line in a
direct, powerful way.

5. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
This is a tough question to answer because social media is not a one-size fits all medium. Users consume and
share content in different ways depending on the platform. However, the core tenets of using social media
are consistent: conversational, real-time, visual, informational, and proactive.
Users can leverage channels to shape the brands, products, and services with which they engage. Now more
than ever, most brands have taken to different channels to “listen in” to their consumers in real-time and
make adjustments accordingly.
From a user perspective, what would your ideal social media platform look like?

6. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
Yes! Brands and marketers can leverage the power of social media to create audiences of visitors based upon
their behavioral activities on your website and third-party networks. In Facebook, you can segment lists of
folks that watched your video offering 50% your next pair of shoes and then serve them an offer based upon
their view. You can also build audiences based off of targeting segmentation.
For example, if you’re targeting Directors and CMOs of large health care companies on LinkedIn, you can
create lists in Google that will allow you to re-market to these folks through a variety of delivery methods
(RLSA, display, YouTube etc)
Social data is playing an increasingly important role in SMM. Do you think this will put to rest
the idea that social doesn’t convert?

7. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
• Aggregating and organizing the many different touch points from your consumers and planning a holistic
marketing strategy to address these engagement points (no easy task!).
• Relying solely on organic because they’re a “big brand”.
What do you think is the biggest challenge enterprise level companies face when trying to
make social work?

8. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
Content development cannot be purely self-serving; it needs to provide information that is useful to the
consumer. Engaging, entertaining, funny – all of these are great, but the content itself needs to offer up
value for the consumer, not just the marketer.
There has been a shift in digital marketing towards a focus on content. How has that changed
how brands use social media?

9. Trimax Solutions
How to Build Successful Paid Social Campaigns With Dan Morrison
Social Media Services in Sydney Northern Beaches Social Media Packages Sydney Northern Beaches
Thanks so much Dan! That’s some great insight on enterprise and social media.
Don’t forget, you can request your free ticket for our SEJ Summit Silicon Valley/San Francisco marketing
conference, taking place July 22nd at The Computer History Museum in Mountain View, California.
You can also come see us in NYC (where I’ll be acting as host!) and Atlanta later this year.