Treesure - Presentation 1.0

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Treesure is a modern way to get children and parents to exercise together in a funny way. Treesure is a simple, but attaching treasure hunting -game in a smartphone (iPhone). With Treesure, parents and children are exercising and having fun together.

Treesure will change your home quarter into magic forest and your walking trip to nearest store becomes a dinosaur-adventure. Or what about school trip to princess castle or a short walk in ancient Egypt, just around the corner?

In Treesure-game, you will have to choose the theme first, then you plan a route with a simple planning tool and then you are ready to jump into adventure, which will help children to exercise, enjoy physical activity and have fun with parents!

Treesure, positive side effects

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Treesure - Presentation 1.0

  1. 1. Treesureis a mobile gamewhichwillmakefamiliesleave the couch and gooutdoors.<br />
  2. 2. The vision<br />Treesurewants to save the children and parentsfrombecomingcouchpotatoes.<br />Treesureapplication is just a start.<br />A goodone.<br />
  3. 3. The problem<br />
  4. 4. The problem<br />Who’s to blame? None of these? Parents?<br />
  5. 5. Facts<br />Ok. Let’sface the facts.It is 2011.It is notsocool to buildtheseanymore:<br />
  6. 6. Outdoors?<br />Butit is stillcooloutdoors, isn’tit?<br />
  7. 7. The solution<br />With Treesureit is fun to move:1. Choose a theme<br />2. Startwalking, <br />running and jumping<br />3. GetRewards!<br />
  8. 8. Conceptexplained<br />Video:<br />http://www.youtube.com/watch?v=0tVmSIftiwg<br />
  9. 9. Revenues<br />
  10. 10. Revenues<br />Advertising 70%<br /><ul><li>Sponsoredroutes, targeted to big consumermarketers</li></ul>AppSales15%<br />- In apppurchases (0,99€/theme)<br />Partnerships15 %<br /><ul><li> Schools, communities, sport clubs,</li></li></ul><li>Marketing<br /><ul><li>Treesurehas a goodpoint, gives out good PR
  11. 11. One big partnerfrom the dayone (i.e. big shop chain)
  12. 12. Food bloggers, forums for parents, parentsactivated on social media i.e. Facebook
  13. 13. Owncontactsfrom20 plus years of experience in media, marketing and PR industry.</li></li></ul><li>Financing<br /><ul><li>2011: Need for funding of 100k€
  14. 14. 10k€ marketresearch
  15. 15. 10k€ demo version
  16. 16. 40k€ R&D of application
  17. 17. 40k€ marketing and launch</li></li></ul><li>The greatsteps<br /><ul><li>May 2011: Treesure Oy (Ltd) wasfound
  18. 18. Endof summer 2011: Demo
  19. 19. Autum, 2011: Launch 1.0
  20. 20. End of 2011: Marketing
  21. 21. 2012: Rapidgrowth and developing
  22. 22. 2013: New products
  23. 23. 2014: Profitablecompany with differentbrands for movingkids</li></li></ul><li>The team<br />Ville Kormilainen, CEO<br /><ul><li> In media business since 2000
  24. 24. Editor-in-chief for children and youthmagazinessince 2008
  25. 25. Twosmallchildren
  26. 26. Too lazy to work out</li></ul>Samuli Lahtinen, creativedirector<br /><ul><li> In media business since1998
  27. 27. Graphic designer and cartoonist
  28. 28. Twosmallchildren
  29. 29. Too lazy to work out</li></ul>= Nearly 25 years of experiencein media biz<br />
  30. 30. WhyTreesure?<br />Doyouhavekids?<br />Doyouknowanykids?<br />Doyouknowanylazykids?<br />Areyouworriedaboutthat?<br />That’swhy.<br />
  31. 31. That’snotall, folks<br />Augmentedreality?<br />Treesure for teens?<br />Treesuresportinggear?<br />Treesure GPS equipment for kids?<br />HyperlocalTreesure?<br />There’s no limit.<br />
  32. 32. http://treesure.wordpress.com<br />www.facebook.com/treesure<br />Twitter: @TreesureApp<br />Thankyou!<br />

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