Treesure - Presentation 1.0

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http://treesure.wordpress.com

Treesure is a modern way to get children and parents to exercise together in a funny way. Treesure is a simple, but attaching treasure hunting -game in a smartphone (iPhone). With Treesure, parents and children are exercising and having fun together.

Treesure will change your home quarter into magic forest and your walking trip to nearest store becomes a dinosaur-adventure. Or what about school trip to princess castle or a short walk in ancient Egypt, just around the corner?

In Treesure-game, you will have to choose the theme first, then you plan a route with a simple planning tool and then you are ready to jump into adventure, which will help children to exercise, enjoy physical activity and have fun with parents!

Treesure, positive side effects

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  • 1. Treesureis a mobile gamewhichwillmakefamiliesleave the couch and gooutdoors.
  • 2. The vision
    Treesurewants to save the children and parentsfrombecomingcouchpotatoes.
    Treesureapplication is just a start.
    A goodone.
  • 3. The problem
  • 4. The problem
    Who’s to blame? None of these? Parents?
  • 5. Facts
    Ok. Let’sface the facts.It is 2011.It is notsocool to buildtheseanymore:
  • 6. Outdoors?
    Butit is stillcooloutdoors, isn’tit?
  • 7. The solution
    With Treesureit is fun to move:1. Choose a theme
    2. Startwalking,
    running and jumping
    3. GetRewards!
  • 8. Conceptexplained
    Video:
    http://www.youtube.com/watch?v=0tVmSIftiwg
  • 9. Revenues
  • 10. Revenues
    Advertising 70%
    • Sponsoredroutes, targeted to big consumermarketers
    AppSales15%
    - In apppurchases (0,99€/theme)
    Partnerships15 %
    • Schools, communities, sport clubs,
  • Marketing
    • Treesurehas a goodpoint, gives out good PR
    • 11. One big partnerfrom the dayone (i.e. big shop chain)
    • 12. Food bloggers, forums for parents, parentsactivated on social media i.e. Facebook
    • 13. Owncontactsfrom20 plus years of experience in media, marketing and PR industry.
  • Financing
    • 2011: Need for funding of 100k€
    • 14. 10k€ marketresearch
    • 15. 10k€ demo version
    • 16. 40k€ R&D of application
    • 17. 40k€ marketing and launch
  • The greatsteps
    • May 2011: Treesure Oy (Ltd) wasfound
    • 18. Endof summer 2011: Demo
    • 19. Autum, 2011: Launch 1.0
    • 20. End of 2011: Marketing
    • 21. 2012: Rapidgrowth and developing
    • 22. 2013: New products
    • 23. 2014: Profitablecompany with differentbrands for movingkids
  • The team
    Ville Kormilainen, CEO
    • In media business since 2000
    • 24. Editor-in-chief for children and youthmagazinessince 2008
    • 25. Twosmallchildren
    • 26. Too lazy to work out
    Samuli Lahtinen, creativedirector
    • In media business since1998
    • 27. Graphic designer and cartoonist
    • 28. Twosmallchildren
    • 29. Too lazy to work out
    = Nearly 25 years of experiencein media biz
  • 30. WhyTreesure?
    Doyouhavekids?
    Doyouknowanykids?
    Doyouknowanylazykids?
    Areyouworriedaboutthat?
    That’swhy.
  • 31. That’snotall, folks
    Augmentedreality?
    Treesure for teens?
    Treesuresportinggear?
    Treesure GPS equipment for kids?
    HyperlocalTreesure?
    There’s no limit.
  • 32. http://treesure.wordpress.com
    www.facebook.com/treesure
    Twitter: @TreesureApp
    Thankyou!