Sl project transformator

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Sl project transformator

  1. 1. How can we get more people to travel with SL? Andrew Wilson and Kajsa Davidsson - Transformator Design
  2. 2. Creating a base SL ? Andrew Wilson and Kajsa Davidsson - Transformator Design
  3. 3. First Interviews Andrew Wilson and Kajsa Davidsson - Transformator Design
  4. 4. Interviews with Stakeholders General interviews Other Lugna gatan SL SL Planka.nu Police gate guard maintenance driver sequrity guard ticket control SL-hosts SL Customer Non-users adults youths car-users elderly non-paying kids tourists MC-user cyklists familys wheelchair commuter users Andrew Wilson and Kajsa Davidsson - Transformator Design
  5. 5. Summarising the Interviews Andrew Wilson and Kajsa Davidsson - Transformator Design
  6. 6. Searching for Behavior Groups / User Scenarios Andrew Wilson and Kajsa Davidsson - Transformator Design
  7. 7. Interview Video Andrew Wilson and Kajsa Davidsson - Transformator Design
  8. 8. User Groups and Insights Everyday users Alternating users Car lovers Andrew Wilson and Kajsa Davidsson - Transformator Design
  9. 9. User Groups and Insights Lack of information Delays Expensive Unflexible tickets Cold atmosphere Unsafe evening/night Everyday users Alternating users Car lovers Andrew Wilson and Kajsa Davidsson - Transformator Design
  10. 10. User Groups and Insights Cross connections Lack of information Lack of information Bad accessability Delays Expensive Time-consuming Delays Unflexible tickets Unflexible Appears expensive Loyalty? Cold atmosphere Unsafe evening/night Cold atmosphere Unsafe evening/night Everyday users Alternating users Car lovers Andrew Wilson and Kajsa Davidsson - Transformator Design
  11. 11. User Groups and Insights Cross connections Lack of information Lack of information Bad accessability Delays Expensive Time-consuming Image Delays Personal space Unflexible tickets Unflexible Appears expensive Loyalty? Cold atmosphere Convenience Unsafe evening/night Cold atmosphere Unsafe evening/night Everyday users Alternating users Car lovers Andrew Wilson and Kajsa Davidsson - Transformator Design
  12. 12. User Groups and Insights Cross connections Lack of information Lack of information Bad accessability Delays Expensive Time-consuming Image Delays Personal space Unflexible tickets Unflexible Appears expensive Loyalty? Cold atmosphere Convenience Unsafe evening/night Cold atmosphere Unsafe evening/night Everyday users Alternating users Car lovers Andrew Wilson and Kajsa Davidsson - Transformator Design
  13. 13. Decision Making SL Andrew Wilson and Kajsa Davidsson - Transformator Design
  14. 14. Decision Making Eco-efficient Social Spare time to use Cheaper alternative SL Andrew Wilson and Kajsa Davidsson - Transformator Design
  15. 15. Decision Making Personal space Driving others SL Traveling long distance Several destinations Transporting things Andrew Wilson and Kajsa Davidsson - Transformator Design
  16. 16. Decision Making Eco-efficient Personal space Social Driving others Spare time to use Traveling long distance Cheaper alternative Several destinations Transporting things SL Andrew Wilson and Kajsa Davidsson - Transformator Design
  17. 17. Decision Making Eco-efficient Social Spare time to use Cheaper alternative SL-delays Bad media + Bad experience Personal space Driving others SL Ticket ending Traveling long distance Fare increase Several destinations Transporting things Andrew Wilson and Kajsa Davidsson - Transformator Design
  18. 18. Decision Making Personal space Driving others No parking Traveling long distance Traffic congestion Eco-efficient Several destinations No access to car Social (share with partner) Transporting things (car-breakdown) Spare time to use Drinking alcohol Cheaper alternative Different route SL Andrew Wilson and Kajsa Davidsson - Transformator Design
  19. 19. Ideation Andrew Wilson and Kajsa Davidsson - Transformator Design
  20. 20. First Ideas Andrew Wilson and Kajsa Davidsson - Transformator Design
  21. 21. First Ideas - Accessability, Flexibility Andrew Wilson and Kajsa Davidsson - Transformator Design
  22. 22. First Ideas - Value of Time Andrew Wilson and Kajsa Davidsson - Transformator Design
  23. 23. First Ideas - Platform for solutions Andrew Wilson and Kajsa Davidsson - Transformator Design
  24. 24. First Ideas - Updated Information Andrew Wilson and Kajsa Davidsson - Transformator Design
  25. 25. First Ideas - Communication Andrew Wilson and Kajsa Davidsson - Transformator Design
  26. 26. First Ideas - Flexible ticket, Price, Customer Loyalty Andrew Wilson and Kajsa Davidsson - Transformator Design
  27. 27. Interviews Second Loop Andrew Wilson and Kajsa Davidsson - Transformator Design
  28. 28. Evaluation Andrew Wilson and Kajsa Davidsson - Transformator Design
  29. 29. Evaluation Andrew Wilson and Kajsa Davidsson - Transformator Design
  30. 30. First Ideas Andrew Wilson and Kajsa Davidsson - Transformator Design
  31. 31. Evaluation Andrew Wilson and Kajsa Davidsson - Transformator Design
  32. 32. Development of Concept Andrew Wilson and Kajsa Davidsson - Transformator Design
  33. 33. Trusty Ticket - Final Proposal SL SL Trusty Ticket Trusty Ticket Andrew Wilson and Kajsa Davidsson - Transformator Design
  34. 34. Trusty Ticket - Final Proposal SL Simple Detail Share 29kr 1 Zone Travel Valid for: 60 minutes ID: 912835991 36 50 29 25 21 988 157 17 18 18 17 17 16 15 14 13 12 11 10 3 50 9 2 7 5 SL 1 day pass i 3 day pass i 7 day pass i Trusty Ticket 30 day pass i 90 day pass i 365 day pass i This month’s total: 115kr i Andrew Wilson and Kajsa Davidsson - Transformator Design
  35. 35. Trusty Ticket - Final Proposal SL Simple Detail Share Select ticket and then scan... 36kr SL 1 Zone Travel Valid for: 60 minutes Trusty Ticket Andrew Wilson and Kajsa Davidsson - Transformator Design
  36. 36. Trusty Ticket - Registration process SL Simple Detail Share SL Simple Detail Share Register account to activate your trusty ticket 36kr 1 Zone Travel Valid for: 60 minutes 18 18 17 17 16 15 14 13 12 11 10 9887 7 36kr 1 Zone Travel Valid for: 60 minutes 1 day pass i SL 3 day pass i 7 day pass i Trusty Ticket 30 day pass i 90 day pass i 365 day pass i This month’s total: 00kr i Andrew Wilson and Kajsa Davidsson - Transformator Design
  37. 37. Trusty Ticket - Selecting a ticket SL Sim ple SL Simple Detail Share Sel Det ect ail ticke Sha t an re d th Select ticket and then scan... en sca n... 3 1 Zo 6kr Val id f ne Tr o a ID: r: 59 m vel 912 835 inutes SL 991 36kr 1 Zone Travel Valid for: 60 minutes Andrew Wilson and Kajsa Davidsson - Transformator Design
  38. 38. Trusty Ticket - Detailed Interface SL Simple Detail Share SL Simple Detail Share SL Simple Detail Share 1 day pass: 115kr Bill Breakdown: Strip 1: 200kr 29kr Spent this turn: 79kr Next trip will add: 15kr Topup Charge (1 day): 37kr 1 Zone Travel Valid for: 60 minutes Amount until full pass: 21kr Strip 2: 43kr ID: 912835991 Total: Validity: 36 50 29 25 21 988 157 17 18 18 17 17 16 15 14 13 12 11 10 3 50 9 2 7 5 Started counting: 21/03/12 (12:05) 273kr (including tax) Expires: Not active yet. Next Payment: 1 day pass i Next update: 21/03/12 (19:45) 12/04/2012 3 day pass i 7 day pass i This month’s total: 273kr 30 day pass i 90 day pass i 365 day pass i This month’s total: 115kr i Andrew Wilson and Kajsa Davidsson - Transformator Design
  39. 39. Trusty Ticket - Sharing process SL Simp Simple Detail Share le Deta Share Detail SL il Tick et pe Shar Simple ndin e SL g fro u... m Li et from yo Request a ticket from another phone nda. questi ng a tick .. Jake is re 1 25 kr Valid Zone Tra for: v 60 m el 25kr ID: 9 1283 inutes 1 Zone Tr avel 5991 minutes 7 5 lid for: 60 Va ID: 912835 50 9 2 991 3 18 15 7 21 987 10 29 25 12 11 14 13 36 18 18 50 17 17 16 15 Reject Accept Andrew Wilson and Kajsa Davidsson - Transformator Design
  40. 40. Trusty Ticket - Future Potential SL Simple Detail Share 29kr 1 Zone Travel Valid for: 60 minutes ID: 912835991 36 50 29 25 21 988 157 17 18 18 17 17 16 15 14 13 12 11 10 3 50 9 2 7 5 1 day pass i 3 day pass i 7 day pass i 30 day pass i 90 day pass i 365 day pass i This month’s total: 115kr i Andrew Wilson and Kajsa Davidsson - Transformator Design
  41. 41. Thank you! Andrew Wilson and Kajsa Davidsson - Transformator Design
  42. 42. Ideas Andrew Wilson and Kajsa Davidsson - Transformator Design

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