These are the big five telcos with a monopoly on providing networks and Internet connections for social media applications in Canada. In a classic case of the cobbler’s children having no shoes, a review of these telecom leaders shows they are violating fundamental rules for search engine placement (SEO) success.

1. 1
Canada Telco Companies Fail At Social Media Report Claims Bell and Rogers Tops List
What the Facts looked like?
Demographics about who is finding these Canadian Telco Giants based on search results.
Virgin and Telus have the most daily traffic. The other three well the numbers speak for themselves
Twitter accounts
http://twitter.com/#!/virginmobilecan@virginmobilecan
Rank Followers Following Updates
40,483 5,048 395 4,327
http://twitter.com/#!/telus@telus
Rank Followers Following Updates
40,876 7,198 7,234 672
http://twitter.com/#!/bell_mobility@bell_mobility
Rank Followers Following Updates
0 341 4 25
http://twitter.com/#!/fidomobile@fidomobile
Rank Followers Following Updates
209,433 863 320 1,022
http://twitter.com/#!/rogersbuzz@rogersbuzz
Rank Followers Following Updates
208,726 1,001 813 245
The website www.virginmobile.ca ranks 225,929 of the 2,963,325 websites that have been ranked so far. A website
grade of 92/100 for www.virginmobile.ca means that of the millions of websites that have previously been evaluated, our
algorithm has calculated that this site scores higher than 92% of them in terms of its marketing effectiveness. The
algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure,
approximate traffic, site performance, and others.
There are 35,514 sites with a better three-month global Alexa traffic rank than Virginmobile.ca. Compared with Internet
averages, the site's audience tends to be aged fewer than 25 and over 55; it also appeals more to childless people
browsing from home who have no postgraduate education and have incomes between $30,000 and $100,000. The site
has a bounce rate of about 16% (i.e., 16% of visits consist of only one page view). Search engines refer about 21% of
visits to this site, and we estimate that 84% of visitors to Virginmobile.ca come from Canada, where it has attained a
traffic rank of 744.
Google Indexed Pages: 649, Inbound Links: 11,941, Google Buzz Count: 1, del.icio.us bookmarks: 4, DMOZ Rank: 6,
Web Page URL: http://www.virginmobile.ca, The Page Rank: - 6/10
www.facebook.com/virginmobilecan?v=app_356151016742
No Blog’s, No site verification found, No robots.txt, No Share Button, No RSS Feeds

2. 2
The website telus.com ranks 117,603 of the 2,962,172 websites that have been ranked so far.
A website grade of 96/100 for telus.com means that of the millions of websites that have previously been evaluated, our
algorithm has calculated that this site scores higher than 96% of them in terms of its marketing effectiveness. The
algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure,
approximate traffic, site performance, and others.
Telusmobility.com is ranked #9,734 in the world according to the three-month Alexa traffic rankings. The site's content
places it in the “Providers” category of websites. The site has been online for at least eleven years. Roughly 13% of visits
to the site are bounces (one page view only). Visitors to Telusmobility.com view an average of 7.0 unique pages per day.
Google Indexed Pages: 8,200, Inbound Links: 198,401, Google Buzz Count: 20, del.icio.us bookmarks: 25, DMOZ Rank:
5, Web Page URL: http://telus.com The Page Rank: - 6/10
www.facebook.com/telus
Google-site-verification" content="5nRymGr5BHfXkJdMj-jnY7bMXonWSlAb4dalyHc_Jvs"
Missing Yahoo and Bing Verification, No robots.txt, No Share Button, No Blog’s, No RSS Feeds
The website bell.ca ranks 21,123 of the 2,962,334 websites that have been ranked so far.
A website grade of 99/100 for bell.ca means that of the millions of websites that have previously been evaluated, our
algorithm has calculated that this site scores higher than 99% of them in terms of its marketing effectiveness. The
algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure,
approximate traffic, site performance, and others.
Bell.ca's three-month global Alexa traffic rank is 5,171. The site is in the “Carriers” category. It is particularly highly
ranked in the cities of London (#39), Windsor (#47), and Kitchener (#50). Compared with all Internet users, the site's
audience tends to be Caucasian; they are also disproportionately men earning over $30,000 who have no postgraduate
education and browse from home. We estimate that 90% of Bell.ca's visitors are in Canada, where it has attained a
traffic rank of 90.
Google Indexed Pages: 12,900, Inbound Links: 403,681, Google Buzz Count: 15, Del.icio.us bookmarks: 19, DMOZ
Rank: 6, Web Page URL: http://bell.ca/home, The Page Rank: - 8/10
www.facebook.com/group.php?gid=2565757236 complaints not postings
Google-site-verification" content="bKe6f5MMY9elxELr6ttJ5VqMMJnfQ_hnLeAOKscQA8g">
Bing Site Verification<Meta name="msvalidate.01" content="DB517FB15623F2137E1808C9DFB53809">
Yahoo Site Verification<META name="y_key" content="5f5ebbdf2e7c5070">
No robots.txt, No Share Button, No Blog’s, No RSS Feeds
The website www.fido.ca ranks 117,636 of the 2,962,470 websites that have been ranked so far.
A website grade of 96/100 for www.fido.ca means that of the millions of websites that have previously been evaluated,
our algorithm has calculated that this site scores higher than 96% of them in terms of its marketing effectiveness. The
algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure,
approximate traffic, site performance, and others.
There are 2,390 sites with a better three-month global Alexa traffic rank than Rogers.com. Visitors to the site spend
about 42 seconds on each page view and a total of four minutes on the site during each visit, and the site has a bounce
rate of roughly 36% (i.e., 36% of visits consist of only one page view). The site has been online since 1992. Search
engines refer about 12% of visits to Rogers.com.
Google Indexed Pages: 1,150, Inbound Links: 7,798, Google Buzz Count: 7, Del.icio.us bookmarks: 55 DMOZ Rank: 6,
Web Page URL: http://www.fido.ca/ The Page Rank: - 6/10
www.facebook.com/fidomobile
Google-site-verification" <Meta name="google-site-verification"
content="AGLu04VepsV3B9RCgFUDCJi0CxPxeUvHTOLVv0Z2ytU" >
Missing Yahoo and Bing Verification, No robots.txt, No Share Button, No Blog’s, No RSS Feeds
The website www.rogers.com ranks 276,308 of the 2,962,172 websites that have been ranked so far.
A website grade of 91/100 for www.rogers.com means that of the millions of websites that have previously been
evaluated, our algorithm has calculated that this site scores higher than 91% of them in terms of its marketing
effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data,
website structure, approximate traffic, site performance, and others.
There are 2,390 sites with a better three-month global Alexa traffic rank than Rogers.com. Visitors to the site spend
about 42 seconds on each page view and a total of four minutes on the site during each visit, and the site has a bounce
rate of roughly 36% (i.e., 36% of visits consist of only one page view). The site has been online since 1992. Search
engines refer about 12% of visits to Rogers.com.
Google Indexed Pages: 5,660, Inbound Links: 340,657, Google Buzz Count: 61, Del.icio.us bookmarks: 33, DMOZ Rank: 6
Web Page URL: http://www.rogers.com, The Page Rank: - 7/10
www.rogers.com/store/wireless/services/facebook.asp mostly complaints
Wordpress 2,310 results for roger mobile Canada
"Google-site-verification" content="v9fht71slX6uKHBUcZpbtPXZWrffIGvYR3z
Missing yahoo and Bing verification, No robots.txt file, No Share Button, No Blog’s, No RSS Feeds
Data compiled from Alexa.com, Twitter, Facebook and Google PageRank.

3. 3
Social Media and Web Terms Explained
PageRank is a numeric value that represents how important a page is on the web. Google figures that when one
page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a
page, the more important the page must be.
The Open Directory Project (ODP), also known as Dmoz (from directory.mozilla.org, its original domain name), is
a multilingual open content directory of World Wide Web links. Netscape owns it, but it is constructed and
maintained by a community of volunteer editors.
Google bots fetch pages, and then an indexing program analyzes the pages and stores a representation of the
page into Google's index. The index is an incomplete model of the Web. From there, PageRank is calculated and
secret algorithms generate the search results. The only pages that can show up in Google's search results are
pages included in the index. If your page isn't indexed, it will never rank for any keywords.
Buzz enables users to choose to share publicly with the world or privately to a group of friends each time they
post. [4] Picasa, Flickr, Google Reader, YouTube, Blogger, FriendFeed, identi.ca and Twitter are currently
integrated. The creation of Buzz was seen by industry analysts as an attempt by Google to compete with social
networking websites like Facebook and microblogging services like Twitter. [1] Buzz also includes several
interface and interaction elements from other Google products (e.g. Google Reader) such as the ability to "like" a
post.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These
bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared
only inside certain networks, or another combination of public and private domains. The allowed people can
usually view these bookmarks chronologically, by category or tags, or via a search engine.
Inbound Links
The quality, at the same time as the amount of your inbound one-way links is vital criteria utilized by search
engines to rank your pages. Inbound one-way links are hyperlinks placed on other web sites to direct traffic back
to your personal website, and you will find numerous techniques to acquire inbound links.
Twitter is a social networking and microblogging service that enables its users to send and read messages known
as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and
delivered to the author's subscribers who are known as followers.
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Since September
2006, anyone over the age of 13 with a valid e-mail address (and not residing in one of the countries where it is
banned) can become a Facebook user.
RSS
(Really Simple Syndication), a family of web font formats coded in XML used to provide subscribers with frequently
updated information. Format allows distributing contents without the need of a navigator, by means of software
designed to read RSS (aggregator) contents.
The file name utilized by the robot exclusion protocol “Robots.txt file”. Web robots download this file from the
server's document root and parse it for instructions on what to index and not to index. The case of the file name
does not matter, but it must exist in the document root.
Site verification by Google and others
Get indexing and ranking data from Google.Website verification is very easy to do. Simply click on the link to
‘verify’ and choose the method you would like to use for verification. You can either choose to verify with a Meta
Tag or by uploading an HTML file to your site. You’re probably wondering why in the world they are asking you to
do this... I know I did too. However, one of the main reasons is security. Google wants to make sure that you are
the Website owner. This prevents other users or worse - your competition from putting in your Website into their
account and getting information about your site.
Share Button:
AddThis helps website publishers and bloggers spread their content across the web by making it easy for visitors
to bookmark and share content to their favorite social destinations. AddThis is fast, powerful and easy to install.
Even better, it's free and offers sophisticated analytics to help users understand how and where their content is
being shared.