Social media is changing the way we communicate, interact and engage with people, brands and businesses. Even if you don’t do business online, have a website, or have an e-mail account, you still need to think about your online reputation. If you don’t control your brand or name online, someone else will. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice. The Internet has spawned a whole new profession, it’s called online reputation management.