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Online Brand Reputation Management.

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Social media is changing the way we communicate, interact and engage with people, brands and businesses. Even if you don’t do business online, have a website, or have an e-mail account, you still need …

Social media is changing the way we communicate, interact and engage with people, brands and businesses. Even if you don’t do business online, have a website, or have an e-mail account, you still need to think about your online reputation. If you don’t control your brand or name online, someone else will. Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice. The Internet has spawned a whole new profession, it’s called online reputation management.

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  • 1. ONLINE BRAND REPUTATION MANAGEMENT TRAINING #bwbtraining or #ormtraining Business Without Boundaries http://www.businesswithoutboundaries.net Email: info@businesswithoutboundaries.net Facebook- http://facebook.com/businesswithoutboundaries Twitter- http://www.twitter.com/bizwboundaries LinkedIn Group – http://linkedin.com/groups/entrepreneurbuddy LinkedIn Company Page: http://linkedin.com/company/businesswithoutboundaries WELCOME Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net
  • 2. 1 What is Online Brand Reputation Management? 2 Benefits of Online Brand Reputation Management. 3 The Importance of Online Reputation Management. 4 Who cares about your Online Reputation? 5 Brand Reputation Strategy and Tactics Online Brand Reputation Management. Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net
  • 3. What is Online Brand Reputation Management? • Reputation management is about taking an active role in the perception of your brand, products or services. It should be noted that you cannot control everything being said about your brand online, but by actively listening, participating in conversations with both fans and detractors, and promoting and distributing positively charged content you can better manage your brand’s reputation online.
  • 4. Question About Your Brand Reputation Question About Your Brand Reputation • Do you know what customers/clients are saying about your brand, products & services in the online world? • What will people find when they goggle your name, brand, products or services? • How about your competitors or ex- employees? Online Brand Reputation Management. Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net
  • 5. Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net
  • 6. • 87% of people researched online before doing business with companies or individual. • Only 3% of people do not research at all. • 71% of people posted a product or service review online. • Contrary to popular perception, 68% of the reviews posted had positive comments. • 76% of people went through at least the first three pages of results generated by Google. • 67% of people used social media to research the reputation of a company. • 88% of people trusted the reviews posted on Google, Yelp and Angie’s List. Source: McKremie Online Reputation Management Survey 2012 Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net Online Brand Reputation Management.
  • 7. 1 Your Brand can be destroyed in hours by a blogger upset with your company. 2 Your Brand can also spread like a virus with the praise of just one customer, on one message board. 3 Your Brand can also crash in months, if it fails to listen to what its customers want. Online Brand Reputation Management. Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net
  • 8. 1 Consumers 2 4 6 Business partners Stockholders Marketers Journalists Prospective Employers Co-workers 3 5 7 Who cares about your Online Reputation. Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net Personal Contacts 8
  • 9. 1IMPACT ON BRAND PERCEPTION 2IMPACT ON SALES 3IMPACT ON RECRUITMENT 4IMPACT ON INTELLECTUAL PROPERTY 5IMPACT ON INVESTOR RELATIONS The Importance of Online Reputation Management Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net 6IMPACT ON FINANCIALS
  • 10. ESTABLISH A PLAN IDENTIFY MONITOR Brand Reputation Strategy and Tactics Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net ENGAGE
  • 11. Question & Answer Session 1 Online Brand Reputation Management Services. 2 Online Brand Reputation Management Training. 3 3 4 Let Us Manage Your Company Online Brand Reputation Management. 7 4 Call To Action Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net Online Brand Reputation Management Speaking Opportunity Contact Us Immediately for; REGISTER FOR TRAINING AT: http://businesswithoutboundaries.net/training-mentoring/online-reputation-management-course/
  • 12. What is Online Brand Reputation Management Training Online Reputation Management training course outcome, student will be able to: • Understand the benefits and pitfalls of Social Media Marketing • The workshop is to persuade brands/people that they must take charge of their digital persona’s. • How to define communication strategy and online reputation strategy • Learn How to build and protect your brand on Social Networks • Know which tools to use for brand monitoring and Online Reputation Management • How to engage with your online communities on social network • Understand how to respond to complaints and criticisms online • Know how to engage with customers and make the best use of brand evangelists • How to deal with crisis, online attacks and bad buzz • Develop your network and its influence
  • 13. Who should attend Training/ Workshop • Executives • Marketing/PR teams • Webmasters • Professionals (Lawyers, Physicians, Pastors, etc.) • Politician PR • Celebrity PR • People Managing company’s reputation and brand. • People looking to offer a new service to client • College/ University Student • Business development manager • Product managers
  • 14. ONLINE BRAND REPUTATION MANAGEMENT TRAINING #bwbtraining or #ormtraining Business Without Boundaries http://www.businesswithoutboundaries.net Email: info@businesswithoutboundaries.net Facebook- http://facebook.com/businesswithoutboundaries Twitter- http://www.twitter.com/bizwboundaries LinkedIn Group – http://linkedin.com/groups/entrepreneurbuddy LinkedIn Company Page: http://linkedin.com/company/businesswithoutboundaries THE END Copyright of Business Without Boundaries -- http://businesswithoutboundaries.net