Conversion Optimization for More Leads, Sales and Revenue

1,274 views
1,160 views

Published on

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,274
On SlideShare
0
From Embeds
0
Number of Embeds
607
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Conversion Optimization for More Leads, Sales and Revenue

  1. 1. Conversion Optimization for More Leads, Sales and Revenue Plus, Two Special Announcements! Chris Goward Co-Founder & CEO WiderFunnel @chrisgowardTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  2. 2. The Conversion Optimization Agency What do we do? •  Conversion Rate Optimization Testing –  Planning, copywriting, design & coding •  Landing Page Optimization •  Web Analytics & Unbiased AdWords Audits Results •  Conversion rate lift of 10% to 750% for every multi-test clientTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  3. 3. Let’s start with a little warm-up!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  4. 4. The Goal More e-commerce sales Why? Paid search landing page Competitive keywords, high traffic costTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  5. 5. Which Landing Page Won? A B vs.Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  6. 6. Test Result 49.9% Sales LiftTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  7. 7. Test Result Marketing Insight!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  8. 8. Conversion Optimization Is Being Under-valuedTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  9. 9. Are You Missing The Potential?Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  10. 10. Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  11. 11. Conversion Optimization Works Average Conversion Rate Lift   Overall Average   43.3%   BtoB Average   76.8%   BtoC Average   38.8%   *WiderFunnel average results 2007-2011Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  12. 12. Let’s Correct Some MisconceptionsTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  13. 13. Myth: “Best Practices” Advice Gives “Best Results” IF YOU’RE NOT A PART OF THE SOLUTION, THERE’S GOOD MONEY TO BE MADE IN PROLONGING THE PROBLEM.Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  14. 14. Myth: Green Buttons Work BestTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  15. 15. Myth: Red Buttons Work BestTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  16. 16. Myth: Orange Buttons Work BestTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  17. 17. Truth: Winning Buttons Depend on Context!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  18. 18. Controlled Test Result Marketing Insight!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  19. 19. Myth: Multivariate Testing Gives Best Results Weak Ideas Brilliant ResultsTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  20. 20. Truth: Pareto was (almost) Right “Spend 10% on Tools, 90% on People” - AvinashTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  21. 21. Myth: You Don’t Need Controlled TestingConversion Rate [ [ Oops… Old Page New PageTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  22. 22. Real Conversion Optimization Is…Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  23. 23. Persuasion MarketingTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  24. 24. Persuasion Marketing Experience DesignTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  25. 25. Conversion Optimization Persuasion Marketing Scientific Experience Method DesignTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  26. 26. How? Create Powerful HypothesesTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  27. 27. These Frameworks are Working in All Industries Clients globally: US, UK, Canada, Spain, Sweden, Israel, Australia, JapanTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  28. 28. Knowing what to test: Using the LIFT Model™ Relevance TM (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  29. 29. Cool! How can I do that?Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  30. 30. Optimize for Relevance No content for “How to make the perfect movie”!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  31. 31. Knowing what to test: Using the LIFT Model™ Clarity Relevance TM (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  32. 32. Don’t try to be too clever!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  33. 33. Optimize for Clarity Clarity gave 17% conversion rate lift and 2400% ROITweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  34. 34. Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  35. 35. Optimize for Anxiety Over-emphasis on security creates anxietyTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  36. 36. Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Distraction Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  37. 37. Optimize for Distraction Oops. Overplayed the sexy card!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  38. 38. Knowing what to test: Using the LIFT Model™ Clarity Relevance TM Urgency Distraction Anxiety (Note: For more, search “WiderFunnel Lift”)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  39. 39. Optimize for Urgency Urgency wording gave 26% booking sales liftTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  40. 40. E-Commerce Product Page (Site-wide)Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  41. 41. About AllPopArt Original Art Your Photo Our Artists Customer Profile: •  Mainly women, 35-65, household income of $75,000+ •  Pet lovers, family orientedTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  42. 42. Which Test Variation Won? A B CTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  43. 43. 28% Higher Sales Which Test Variation Won? Conversion Rate & 42% Higher Revenue Per Visitor!Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  44. 44. What’s the value of a structured testing process?Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  45. 45. 200%Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  46. 46. Truth: Structured Process Gives Best Results Structured Conversion Optimization Large Increase In Sales Process? 2xTweet eConsultancy Conversion Rate Optimization Report 2011Source: this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  47. 47. Tweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  48. 48. Special Announcement #1 ConversionSkills.com launched! •  Test your Conversion Skills •  View case studies •  Find out what really works Go to: ConversionSkills.comTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com
  49. 49. Special Announcement #2 New Book! WiderFunnel’s Secrets Revealed Sign up for a free chapter: YouShouldTestThat.comTweet this: @chrisgoward #sessf #cro© 2007-2012 WiderFunnel Marketing Inc. | widerfunnel.com

×