Earnings press releases should be brief and comprehensive as possible so they can be easily understood and recalled However, they can still vary in length depending on the quarter and the company involved in the release.

1. Tips On Writing A Compelling Earnings Release
tonivallen.weebly.com/blog/tips-on-writing-a-compelling-earnings-release
When it is the Earnings season
already, it is one of the busiest
times for investor relations and
public relations entities because it
is time to write and distribute the
earnings press release for their
client companies. An earnings
press release is seen as a huge
opportunity to emphasize what a
company has achieved for a
certain period of time and what
yearly potential it poses.
Bear in mind that coming up with
an earnings press release has its
own complexities. It should be
precise, comprehensive, and of
course convincing. You have to
manage expectations especially
of your account manager and
client so you still have to consult
him regarding the press release distribution and costs. Also it is a must to first send out an advisory
release about 1 to 2 weeks prior to the release date. Most importantly, know who and what should only
be involved in the press release to make it as comprehensive and aimed at only what the recipients
should be informed of. Now here is a guide on writing a compelling earnings press release.
Writing the Press Release
Earnings press releases should be brief and comprehensive as possible so they can be easily
understood and recalled However, they can still vary in length depending on the quarter and the
company involved in the release. But keep in mind that our goal in making a release is to be
transparent, accurate, and persuasive.
Make The Headline Powerful
The Headline is very important because it is what first catches the attention of the reader. Keep the
headline short but strong and powerful at the same time. Most importantly, include in the headline the
name of the company and indicate that it is a financial report.
Include the Stock Ticker and Section The Release
Always integrate the company ticker and the exchange it trades immediately in the first paragraph of
your release. You can as well include additional tickers that you can incorporate in a section named
as Highlights. Segmenting your release in sections can make your release more organized and
understandable despite the overwhelming numbers and information. You can as well allot space for
the quarterly and yearly highlights.
Make Space for The Executive
It is not required but adding a comment or statement from the Executives or the CEO can make your
earnings release really compelling. A CEO’s two to three-liners can express accountability for
improving the company’s performance if the company has performed poorly during that quarter. And

2. the company’s performance is surging, then reactions from the top ranks can further highlight this
commendable improvement.
Avoid Eye-Soring Tables
In writing earning press releases, you cannot avoid financial tables, because that is the content of the
report. However, you can make the tables a little less eye-soring by removing unnecessary details and
keeping it as brief as possible. If you can afford to, just include the balance sheet and statement of
operations and put the rest in convincing writing.
Toni Vallen is a financial adviser and investor, who presently holds the Managing Director and
President position in Seton Services Ltd., a leading investor’s relation company in the United
Kingdom.