Connecting The Dots Within The District Businesses

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Tom Shay's presentation for Main Street Districts dealing with the technique utilized for gaining more participation from businesses. www.profitsplus.org

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Connecting The Dots Within The District Businesses

  1. 1. www.profitsplus.org Presented by Tom Shay of Profits Plus Solutions 727-464-2182 tomshay@profitsplus.org
  2. 2. By itself, does your advertising work? www.profitsplus.org
  3. 3.     www.profitsplus.org
  4. 4.   www.profitsplus.org
  5. 5. www.profitsplus.org
  6. 6. www.profitsplus.org
  7. 7. C A V E www.profitsplus.org
  8. 8. www.profitsplus.org If my advertising doesn’t, should I stop it? www.profitsplus.org
  9. 9. www.profitsplus.org
  10. 10. Are the businesses within your downtown district disconnected from each other? Is there no “All for one, and one for all”?
  11. 11. www.profitsplus.org
  12. 12. www.profitsplus.org
  13. 13. www.profitsplus.org advertising
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  19. 19. and media www.profitsplus.org
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  23. 23. free registrations failed to approach those coming in to register as potential customers. If the customer didn't do an impulse buy, then they didn't buy anything at all. We couldn't even talk the merchants into using impulse islands of merchandise near the registration box, which most thought was completely unnecessary. www.profitsplus.org
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  31. 31. Can you connect the dots of your downtown district?
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  34. 34. T h e s h o p i t w a s b u s y. T h e c l e r k h e w a s n o t . T h e m o r e s h o p p e r s a s k e d h i m , t h e d u m b e r h e g o t . T h e y d o n ’ t p a y m e e n o u g h , t o d o a l l t h i s w o r k . T h e y d o n ’ t p a y m e e n o u g h , s a i d t h e c l e r k w i t h t h e s m i r k . S l o w , s l o w e r, s l o w e s t – t h a t ’ s m y s t r a t e g y. Y o u w a n t i t d o n e f a s t , d o n ’ t t r y a s k i n g m e . I h a t e w o r k i n g h e r e – a l l i r k a n d n o p e r k . I l o n g t o g e t a x e d s a i d t h e c l e r k w i t h t h e s m i r k . I ’ l l b e u n e m p l o y e d . I ’ l l g o o n t h e d o l e . N o t a x e s t o p a y. N o r i g a m a r o l e . A n d t h e c l e r k w i t h t h e s m i r k s o o n g o t h i m s e l f f i r e d . T h e b o s s s e n t h i m p a c k i n g , w i t h l a n g u a g e i n s p i r e d . T h o u g h t t h e c l e r k w i t h t h e s m i r k , “ T h a t ’ s f i n e , f i n e , f i n e , f i n e . I ’ l l c o l l e c t u n e m p l o y m e n t , I ’ l l g o g e t i n l i n e . B u t t h e l i n e s t h e r e w e r e l o n g , a n d t h e s e r v i c e s o p o o r, t h a t w a i t i n g a n d w a i t i n g b e c a m e q u i t e a c h o r e . A t l a s t a t t h e f r o n t , t h e s m i r k e r d i d w h i n e , “ T h e h e l p h e r e i s l o u s y, y o u o u g h t t o r e s i g n . T h e m a n s i z e d h i m u p a n d s a i d w i t h a s n e e r. “ I ’ m c l o s i n g t h i s l i n e . Y o u c a n g o t o t h e r e a r.” “ H e y w a i t ! N o y o u d o n ’ t ,” c r i e d t h e c l e r k w i t h t h e s m i r k . “ I ’ l l s e e t h a t y o u g e t f i r e d f o r t h e w o r k t h a t y o u s h i r k .” To t h e c l e r k w i t h t h e s m i r k s a i d t h e c l e r k w i t h t h e s n e e r. “ T h a n k s t o p e o p l e l i k e y o u , I ’ l l a l w a y s b e h e r e ”
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