Tutti Frutti - Justin Bieber Idea

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Tutti Frutti - Justin Bieber Idea

  1. 1. When Do We Start ? Th e c o n t e s t s h o u l d s t ar t 4 m o n t h s p r i o r t o t h e c o n c e r t . It w i l l b e a c h al l e n g e t o h o l d e v e r y o n e 's at t e n t i o n f o r t h at l o n g . I HIGHLY r e c o m m e n d p u r c h a s i n g a b l o c k o f at l e as t 2 0 g e n e r a l ad m i s s i o n t i c k e t s . P e r i o d i c al l y g i v e t h e m aw a y t o c o n t e s t p ar t i c i p an t s i n t h e m o n t h s l e ad i n g u p t o t h e c o n c e r t . THIS IS CRITICA L !!!! Th e Go al is t o e n c o u r ag e c o n s u m e r s t o p ar t ic ip at e in a l o n g t e r m in t e r ac t iv e m ar k e t in g c am p aig n in w h ic h t h e y ar e r e w ar d e d in s o m e w ay f o r l is t e n in g t o in c r e as in g l y r e l e v an t m e s s ag e s .
  2. 2. T h e H o l y G r a i l o f B u s i n e s s J u s t i n Bi e b e r i s a r ar e t al e n t . Fr o m a b u s in e s s s t an d p o i n t h e i s b y f a r t h e m o s t - m ar k e t ab l e ar t is t in t h e i n d u s t r y t h e s e d ay s . He h as t h e 1 0 -1 5 y e a r o ld f e m a l e d e m o g r ap h i c c o m p l e t e ly lo c k e d d o w n . Th e s e t e e n ag e g ir l s a r e d r i v i n g p r o f i t s in w ay s t h at al m o s t n o o n e h ad im ag in e d . Th e y h av e f all e n c o m p l e t e l y i n l o v e w i t h h i m an d t h e y ar e n 't s h o w in g an y s ig n s o f l e t t in g u p . Th i s g e n e r a t i o n o f g ir ls w il l b e r e s p o n s i b l e f o r r e v o lu t i o n izi n g n o t o n l y h o w b r an d s c o m m u n ic a t e b u t a l s o t h e e n t i r e e x p e r ie n c e . Bu s i n e s s e s c an n o l o n g e r af f o r d t o i g n o r e t h e i n t r ic a c i e s o f t h is p ow er fu l grou p of con su m ers.
  3. 3. The Execution Sec t ion 2
  4. 4. The process of registering for the contest is simple and painless. The consumer will fill out a card provided for them at the check out counter at the point of sale. They will fill in their Name, R ister Yu Gest eg o r u Address, Phone Number, e-mail address, and favorite yogurt flavor. A designated lock-box is provided for the submissions. Their information will be entered into a database at the end of each day and the entries are stored in a safe place until the final drawing.
  5. 5. Permission Marketing The act of voluntarily providing information is very important. It offers the consumer an opportunity to be marketed to. Tutti Frutti will have the ability to connect with it's consumer via text, e-mail, direct mail, and social networking sites. Permission Marketing guarantees that consumers pay more attention to the marketing message. It will allow you to calmly and succinctly tell their story, without fear of being interrupted by competitors or interruption. It serves both consumers and marketers in a symbiotic exchange.
  6. 6. Get Connected.

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