Idea submission

6. When Do We Start ?
Th e c o n t e s t s h o u l d s t ar t 4 m o n t h s p r i o r
t o t h e c o n c e r t . It w i l l b e a c h al l e n g e
t o h o l d e v e r y o n e 's at t e n t i o n f o r t h at l o n g .
I HIGHLY r e c o m m e n d p u r c h a s i n g a
b l o c k o f at l e as t 2 0 g e n e r a l ad m i s s i o n
t i c k e t s . P e r i o d i c al l y g i v e t h e m aw a y
t o c o n t e s t p ar t i c i p an t s i n t h e m o n t h s
l e ad i n g u p t o t h e c o n c e r t .
THIS IS CRITICA L !!!!
Th e Go al is t o e n c o u r ag e c o n s u m e r s t o
p ar t ic ip at e in a l o n g t e r m in t e r ac t iv e
m ar k e t in g c am p aig n in w h ic h t h e y ar e
r e w ar d e d in s o m e w ay f o r l is t e n in g t o
in c r e as in g l y r e l e v an t m e s s ag e s .

7. T h e H o l y G r a i l o f B u s i n e s s
J u s t i n Bi e b e r i s a r ar e t al e n t . Fr o m a b u s in e s s s t an d p o i n t h e i s b y f a r t h e m o s t -
m ar k e t ab l e ar t is t in t h e i n d u s t r y t h e s e d ay s . He h as t h e 1 0 -1 5 y e a r o ld f e m a l e
d e m o g r ap h i c c o m p l e t e ly lo c k e d d o w n . Th e s e t e e n ag e g ir l s a r e d r i v i n g p r o f i t s in
w ay s t h at al m o s t n o o n e h ad im ag in e d . Th e y h av e f all e n c o m p l e t e l y i n l o v e w i t h
h i m an d t h e y ar e n 't s h o w in g an y s ig n s o f l e t t in g u p . Th i s g e n e r a t i o n o f g ir ls w il l b e
r e s p o n s i b l e f o r r e v o lu t i o n izi n g n o t o n l y h o w b r an d s c o m m u n ic a t e b u t a l s o t h e
e n t i r e e x p e r ie n c e . Bu s i n e s s e s c an n o l o n g e r af f o r d t o i g n o r e t h e i n t r ic a c i e s o f t h is
p ow er fu l grou p of con su m ers.

8. The
Execution
Sec t ion 2

9. The process of registering for the contest is simple and painless. The consumer will fill out a card
provided for them at the check out counter at the point of sale. They will fill in their Name,
R ister Yu Gest
eg o r u Address, Phone Number, e-mail address, and favorite yogurt flavor. A designated lock-box is
provided for the submissions. Their information will be entered into a database at the end of each
day and the entries are stored in a safe place until the final drawing.

10. Permission Marketing
The act of voluntarily providing information
is very important. It offers the consumer an
opportunity to be marketed to.
Tutti Frutti will have the ability to connect
with it's consumer via text, e-mail, direct
mail, and social networking sites. Permission
Marketing guarantees that consumers pay
more attention to the marketing message.
It will allow you to calmly and succinctly
tell their story, without fear of being
interrupted by competitors or interruption.
It serves both consumers and marketers in a
symbiotic exchange.

11. Get Connected.