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Social Media Week Event Guide

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Social Media Week is driven by the community. As an Event Partner, your creativity and insight is essential to making Social Media Week an incredible and memorable experience. …

Social Media Week is driven by the community. As an Event Partner, your creativity and insight is essential to making Social Media Week an incredible and memorable experience.

Our goal with this guide is to encourage you to be creative when thinking about designing your own event or experience, maximizing its impact.

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  • 1. EVENTPARTNERGUIDE
  • 2. CONTENTS+ INTRODUCTION + ABOUT SMW + HOW TO + INSPIRATION
  • 3. INTRODUCTIONSocial Media Week is driven by the community.As an Event Partner, your creativity and insightis essential to making Social Media Week anincredible and memorable experience. Our goal with this guide is to encourage you to becreative when thinking about designing your own eventor experience, maximizing its impact. For questions regarding becoming an Event Partner,please email info@socialmediaweek.org
  • 4. ABOUTIn just under four years, Social Media Weekhas become a platform and a communitythat has grown to more than 100,000members in 26 cities around the world. Together with our amazing partners and our growing community, we are“ ” passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas and inspire each other to take full advantage of the incredible opportunities in front of us. TOBY DANIELS Founder & Executive Director Social Media Week
  • 5. TESTIMONIALS “ Having just launched my new TV show on Hulu, I wanted to know the best way to get the word out—it seemed like Social Media Week ” was the perfect opportunity. Larry King, host of Larry King Now “ "Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued ” growth and innovation from the Social Media Week team.” Michael Lazerow, CEO of Buddy“ There are so many conferences and industry events that purport to be "social". Most turn out to be traditional advertising masquerading in lame clothing. Social Media Week is different. it brings together the most innovative and passionate minds in the ” space to discuss issues of the day. And not at a resort, but around the world. Andy Wiedlin, Chief Revenue Officer, Buzzfeed
  • 6. GLOBAL THEMEThe Global Theme in 2013 isOpen & Connected: Principals for aCollaborative WorldAs a worldwide event Social Media Week aims to explorethe social, cultural and economic impact of social media.The mission is to help people and organizations connectthrough collaboration and the sharing of ideas andinformation.
  • 7. PHILOSOPHYOpen & ConnectedThere is an innate feeling in all of us to achieve progress, to advance,to solve problems.  Emerging technologies have changed how wecommunicate and how we engage with the world around us. One voicecan now ripple to millions and we can now share our passions openlyand across cultural and geographic boundaries.In 2013 Social Media Week celebrates it fourth year of operation andintends to mark this milestone with a unifying global theme that willexplore openness in a connected and collaborative world. Open &Connected will serve as a framework for the thousands of individualsand organizations around the world to draw inspiration from andutilize to develop their own original ideas, content and discussions aspart of Social Media Week events over the next 12 months.
  • 8. GLOBAL FOOTPRINT 2012 GLASGOW VANCOUVER HAMBURG TORONTO LONDON BERLINSAN FRANCISCO PARIS NEW YORK TORINO SHANGHAI TOKYO BARCELONA CHICAGOLOS ANGELES WASHINGTON DC SEOUL MIAMI JEDDAH HONG KONG BOGOTÂ SINGAPORE 23 CITIES 16 COUNTRIES SÃO PAULO 65K ATTENDEES 5K PRESS MENTIONS 1M ON SOCIAL AND MOBILE 600M IMPRESSIONS
  • 9. EVENT PARTNER BENEFITSThousands of organizations around the world havebenefited from hosting an event during SMW.Specific ways you can benefit include: +  Engage your company or organization in conversations that are relevant to your industry or cause +  Gain recognition as a thought-leader or influencer in your field or industry +  Attract brands and networks of relevant hyper-social influencers +  Amplify your message using the Social Media Week platform
  • 10. GUIDELINESThere are no rules for hosting an event duringSocial Media Week, but we have preparedsome guidelines which we hope will help: +  Plan event content that pushes boundaries, provides thought leadership and shares fresh insight +  Focus on themes, topics and conversations that serve your audience needs +  Structure your events to facilitate two-way dialogue, interactive discussions and heated debates through balanced & objective assessment
  • 11. GUIDELINES+  Consider creative event formats that promote openness, collaboration & inclusivity +  Select speakers and participants who have proven credibility in their respective fields +  Create a program that supports cultural, ethnic and gender diversity +  Integrate technology and/or multimedia into your event in value adding ways +  Avoid self-serving, self-promotional or rehashed content +  Try to avoid events with speakers offering little or no diversity of background or culture
  • 12. EVENT INSPIRATION
  • 13. HIGH SPEED NETWORKINGIn 2011 the SMW Rome team worked withcity sponsor Ferrovie Dello Stato tocommandeer a high speed train headingfrom Milan to Rome for an SMW journeylike no other. This event pulled in leadersand luminaries from the Italian tech,media and press.
  • 14. FUTURE OF SHARINGIn partnership with digital agency Beyond,Social Media Week hosted discussions inNew York, San Francisco and London on theFuture of Sharing. The sessions coincidedwith a research study and infographic whichBeyond published with Mashable during theFebruary 2012 event.
  • 15. LARRY KING INTERVIEWCNN anchor Larry King interviews NickCannon during Social Media Week LA at theEgyptian Theatre in Hollywood, Californiaon September 28, 2012.
  • 16. TWEET JAMSLeading local hip hop band Sixx took socialmedia interaction in SMW Singapore to thenext level with Tweet Jams, a crowdsourcedperformance based on tweets from theaudience.
  • 17. GUARDIAN INTERVIEWSIn New York, Guardian journalistsinterviewed prominent thought leaders inthe field of social media, including AlecRoss, the Senior Advisor for Innovation toSecretary of State Hillary Clinton.
  • 18. SOCIAL INNOVATIONIn London, the Nokia Social Innovation Labshowcased three young entrepreneurs. Eachgave inspiring presentations about howsocial tools have helped turn their businessidea into reality.
  • 19. KEYNOTE TALKSIn New York, Jalak Jobanputra, ManagingPartner at Future Perfect Ventures gave akeynote talk that outlined some of the wayswe are experiencing unprecedentedconnectivity around the world.
  • 20. HUMANIZING SOCIALIn NYC, design firm IDEO hosted an eventcalled Humanizing Social Media. Check-into the event required attendees to leavetheir mobile devices, setting the stage foran experiment in human interaction.
  • 21. CAN MAN SURVIVE…As a cross-city collaboration betweenLondon and Singapore, the “Can Man SurviveOn Social Media Alone?” experimentinvolved two individuals who exchangedcities for a week while living off of others’goodwill alone, getting by with no moneyand only a Nokia phone.
  • 22. POP-UP EVENTSIn London, Ogilvy Group UK s pop-upadvertising agency hosted freeadvertising and marketing advice andideas to small businesses, charities, artsand community groups andentrepreneurs.
  • 23. SILENT DISCONokia Music launched a #SilentDisco Partyat the Social Media Week Berlin. The guestswere offered Nokia Lumia devices and PurityHeadsets to experience mixes on the freeNokia Music streaming
  • 24. BIG BOI & JANELLE MONAÉ During Social Media Week, Janelle Monae andOutkast’s Big Boi performed live at an eventhosted by Social Media Week and Nokia Music indowntown LA. More than 1,500 people attended,securing their tickets via a Twitter promotion andgive-away.
  • 25. BURTON LAUNCH Coordinating with the launch of a cobrandedsnowboarding accessory, Nokia and Burton co-hosted a panel discussion on brand marketingand an event after-party featuring a screening ofthe new Burton film 13.
  • 26. THANKYOU.