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Real Food Happens Here
Local Food Infrastructure, Programs, and Projects in
                Urbana-Champaign




                     Todd Sweet
              Director, Common Ground
History
•   Urbana, IL
•   Founded in 1974
•   Moved to current location in mid-2008
•   3,550 Owners (last I checked)
•   $60 equity investment
•   45 full and part-time employees
•   One of the fastest growing grocery co-ops in
    the nation past four years
Voice of the Owners
Mission Statement (Our “Ends”)
1. The co-op is the center of a vibrant, inclusive
   community
2. The cooperative movement is strengthened
3. The co-op serves as an educational resource on
   food issues
4. Our local food chain is more equitable,
   robust, and environmentally sound.
Local (&Regional) Defined
      32 Local Sources
                         23 Regional Sources
Educating Consumers
Intertwined
      Common Ground Sales




80%                          Regional & Other
                             Products
                       20%   Local Products
Economic Impact
$3,500,000                                                                 80%

                           70%
$3,000,000                                                    $2,914,751   70%
                                       64%

                                                                           60%
$2,500,000
                                                 $2,204,348
                                                                           50%
$2,000,000
                                                    38%
                                    $1,599,813                             40%
                                                                                 Sales
$1,500,000
                                                                 32%             % Growth
                                                                           30%

                         $975,739
$1,000,000
                                                                           20%
             $573,225
 $500,000          12%                                                     10%



        $-                                                                 0%

               2007       2008        2009         2010         2011
On the Horizon: Expansion!
•   Construction starts April 1, 2012
•   $2.5 million total project budget
•   $1 million raised from owners
•   250% increase in retail sq ft to 5,580
•   Projected sales $5.6 million in 1st year
•   65 FT/PT employees post-expansion
Breadth & Depth
Threats?
• Demand is obviously there, but will supply
  keep pace?
Bottlenecks:
  •   Cost of farmland
  •   Availability of farmland (zoning?)
  •   New farmers
  •   Regulations
Opportunities?
• Local food is huge economic development
  opportunity
• $2.3 billion spent by agriculture industry in
  Central IL buying inputs from outside the
  region.¹
• $3.9 billion spent by Central IL consumers on
  food from outside our region.¹

¹ Source: Ken Meter at Common Ground Co-op Grocery — Urbana, Illinois (September 10, 2011). Facilitator for
strategic planning session involving local planning, economic development officials and city council members, along with
local foods leaders.
Thanks!
      Todd Sweet
  tmsweet@gmail.com

Presentation available at:
 http://toddsweet.com

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Real Food Happens Here

  • 1. Real Food Happens Here Local Food Infrastructure, Programs, and Projects in Urbana-Champaign Todd Sweet Director, Common Ground
  • 2. History • Urbana, IL • Founded in 1974 • Moved to current location in mid-2008 • 3,550 Owners (last I checked) • $60 equity investment • 45 full and part-time employees • One of the fastest growing grocery co-ops in the nation past four years
  • 3. Voice of the Owners
  • 4. Mission Statement (Our “Ends”) 1. The co-op is the center of a vibrant, inclusive community 2. The cooperative movement is strengthened 3. The co-op serves as an educational resource on food issues 4. Our local food chain is more equitable, robust, and environmentally sound.
  • 5. Local (&Regional) Defined 32 Local Sources 23 Regional Sources
  • 7. Intertwined Common Ground Sales 80% Regional & Other Products 20% Local Products
  • 8. Economic Impact $3,500,000 80% 70% $3,000,000 $2,914,751 70% 64% 60% $2,500,000 $2,204,348 50% $2,000,000 38% $1,599,813 40% Sales $1,500,000 32% % Growth 30% $975,739 $1,000,000 20% $573,225 $500,000 12% 10% $- 0% 2007 2008 2009 2010 2011
  • 9. On the Horizon: Expansion! • Construction starts April 1, 2012 • $2.5 million total project budget • $1 million raised from owners • 250% increase in retail sq ft to 5,580 • Projected sales $5.6 million in 1st year • 65 FT/PT employees post-expansion
  • 11. Threats? • Demand is obviously there, but will supply keep pace? Bottlenecks: • Cost of farmland • Availability of farmland (zoning?) • New farmers • Regulations
  • 12. Opportunities? • Local food is huge economic development opportunity • $2.3 billion spent by agriculture industry in Central IL buying inputs from outside the region.¹ • $3.9 billion spent by Central IL consumers on food from outside our region.¹ ¹ Source: Ken Meter at Common Ground Co-op Grocery — Urbana, Illinois (September 10, 2011). Facilitator for strategic planning session involving local planning, economic development officials and city council members, along with local foods leaders.
  • 13. Thanks! Todd Sweet tmsweet@gmail.com Presentation available at: http://toddsweet.com