Tom Kelleher's ICA presentation on experiment with organizational blogs and public relations contingencies (for ICA on May 25, 2008) Key finding: Not all PR people are hyped on social media.
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Kelleher ICA 2008
1. Organizational Contingencies, Organizational Blogs and Public Relations Practitioner Stance Toward Publics Tom Kelleher University of Hawai`i at Manoa School of Communications
2. Background: A Conversational Approach to Online Public Relations