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The SCIENCE-ification of Media

by Strategic Advisor / Investment Banker at LUMA Partners LLC on Oct 18, 2010

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This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content ...

This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.

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The SCIENCE-ification of Media The SCIENCE-ification of Media Webinar Transcript