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Final power point, group 4 Presentation Transcript

  • 1. Samsung ElectronicsCase Analysis
    October 13, 2010
    Group 4: Ben Julian, Samantha Macdonald, Lauren McNamara,
    Tom Pojero, & Laura Voisine
  • 2. About Samsung – Tom
    External environment- Ben
    Internal analysis- Lauren
    Business strategies- Laura
    Problems identified- Samantha
    Our suggestions- Samantha
    Overview
  • 3. Founded in 1938
    Headquarters in Samsung town, Seoul, South Korea
    276,000 employees worldwide
    World’s largest electronic company by sales
    Lee Kun-Hee took over as CEO in 2009
    They are also involved in shipbuilding, construction, life insurance and even have a theme park
    20% of Korea’s GDP
    Who is Samsung?
  • 4.
    • Consumer Products
    • 5. Cell Phones and Televisions
    • 6. 21% of global cell phone market share as of Q3, 2009
    • 7. 23% of global television set market share as of Q3, 2009
    • 8. Technology Products
    • 9. Memory Chips and Displays
    • 10. Over 40% of global market share of memory chips as of 2008
    • 11. Products include devices such as flash drives, hard disk drives, and dynamic random access memory cards
    Samsung’s Divisions:
  • 12.
    • Consumers
    • 13. Through large retailers like Wal-Mart, Best Buy and others
    • 14. Cell phones, televisions, home appliances, and computers
    • 15. Business to Business
    • 16. Heavy Investment in R&D
    • 17. Their incredible core technologies
    • 18. Over 100 design awards
    • 19. Business to Government (through other Samsung companies)
    • 20. Nuclear Power Plants in the United Arab Emirates
    • 21. Solar Energy in Ontario, Canada
    Who are Samsung’s Customers?
  • 22. Stakeholder Analysis
    Employees and Communities –
    Largest corporation in Korea
    Major Employer of many Koreans and people worldwide
    Represent 20% of Korea’s GDP
    Government –
    Major source of tax revenue
    Suppliers and Customers –
    Huge consumer of materials and customer to many Korean companies
    Produce consumer products, customers look for good quality at reasonable price
    Stockholders
  • 23. Five Forces of Industry Profitability:
  • 24. Strategic Group Analysis – Television Market
    Perceived Quality
    Price
  • 25. Value Chain Analysis:
    Technology development is the company’s strongest activity.
    Inbound Logistics is a possible area of improvement. They need to continue to find ways in which they can continue to cut costs.
    Possess a fast market launch, but other activities could further be improved.
    Internal Analysis:
  • 26. Competitive Advantage
    Samsung’s research and development team is what differentiates the company from its competitors.
    By continuing to utilize this differentiation strategy, the company will see an increase in profits.
    The innovation of their research and development team is going to be a key element of their future success.
    Internal Analysis:
  • 27. Previously cost management
    New products are a result of Samsung’s desire to differentiate itself
    Samsung’s position in the marketplace:
    Business Strategies:
    *Chart shows revenue of each company
  • 28. Current revenue generators:
    Low cost, low priced products like laptops and basic cell phones
    Potential growth areas:
    High end cell phones and tablets (the Galaxy line)
    Innovative home appliances
    Home theaters of the future (3-D technology)
    Business Strategies:
  • 29. *According to manufacturers' estimates
    Apple vs. Samsung Product Differentiation
  • 30. Problems and Issues:
    Hurt by the worldwide economic recession in 2008
    On the brink of bankruptcy in the late 1990’s
    Previously identified as a “me too” brand
    Haven’t branched out into music, movies,
    or video games (like competitors Apple
    and Sony)
    Inability to acquire The SanDisk Corporation
    (inventor and largest supplier of storage cards
    in the world)
  • 31. Suggested Solutions:
    • Start taking risks!
    • 32. Use techniques that have worked in other domains
    • 33. Suggestion #1: continue building a fund for research and development to develop a strong competitive advantage over others
    • 34. Suggestion #2: develop a more rigorous advertising campaign
  • Our Recommendations:
    • Maintain a logical research and development strategy
    • 35. Don’t play “catch up”
    • 36. Design and introduce new products to the market that will likely make a profit
    • 37. If the product needs improvements or further innovation, re-visit R & D & invest more money
    • 38. Don’t waste money in R & D of products that may not survive in today’s marketplace
    • 39. Boost advertising and marketing campaign
    • 40. Learn about consumers
    • 41. Target the right people
    • 42. Advertise more aggressively
    • 43. Market products as innovative but within a reasonable cost range
    • 44. Continue to cut down factory costs
    • 45. Use just-in-time inventory management
  • Q&A Opportunity