3. Part 1: New words
Segment: a part of sth is separate from the
other parts or can be considered separately.
Press Advertising: describes advertising
in a printed medium such as
a newspaper, magazine.
Penetrate: to go into or through sth.
15. Lifetime
Holidays
DirectSun
Length of
contract
3 years 5 years
Destinations Focus only on
Hawaii
Offer all the holidays in
both companies
catalogues
Customers 30-50 age group All age groups
Car hire and
insurance
Do not offer at present Offer at present
16. Lifetime
Holidays
DirectSun
Advertising
budget
£100,000. Share costs
on a 50/50 basis
(Media: Mail shots,
press Advertising)
£300,000 at least. Share
costd on a
70%/30%(30%
DirectSun)
(Media: Include Radio
advertising)
Investment and
Profits
60% Lifetime
40%DirectSun
50/50 basis
Project
management
Management
experience and
knowledge
Selling online experience
and knowledge
17. Result
Length of contract 3 years
Destinations Offer all the holidays in both companies
catalogues
Customers 30-50 age group
Car hire and insurance Offer insurance
Advertising budget £100,000. Share costs on a 60/40 basis,
60% Lifetime
(Media: Include Radio advertising)
Investment and Profits 55% Lifetime
45%DirectSun
Project management Manager from DrirectSun
Supervisor from Lifetime Holidays
23. Game1:Word Puzzle
Credit card
Cooling off
Money back
Interest-free
Method of
Out of
After-sales
guarantee
stock
period
period
credit
details
service
payment
pricing
dual
shop
about
The high
street
head
office
bide Your time
Black
Market
Market
Research
cash
cow
donkey
work
money
spinner
24. 1. Cooling off period 2.Credit card details
3. Method of payment 4.Interest-free credit
5. Out of stock 6.Money back guarantee
7. After-sales service 8. The high street
9. Dual pricing 10. Shop about
11. Market research 12. Black market
13. Donkey work 14. Bide your time
15. Cash cow 16. Money spinner 17. Head office
17 idioms, phrases
