Drupal in the Eenterprise

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  • 1. Drupal in the Enterprise:A Systems Integrator’s Perspective ThoughtMatrix Confidential
  • 2. Web Content Management – Old School Started building from scratch Platform selection was focused on big, expensive commercial packages Cost and complexity were extremely high Large enterprises believed these businesses would grow with them Support was a critical consideration2 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 3. Landscape Changed Rapidly Source: Gartner (October 2004) Source: Gartner (August 2010)3 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 4. Clients Begin Adopting Open Source Content Management4 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 5. Why the Shift?Key drivers in the enterprise: Cost Maturation of feature sets Web 2.0 and social media capabilities Availability of resources Ease of maintenance Frustration with complexity vs. value Time to market Often times driven from the bottom up5 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 6. Drupal and the Travel Industry6 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 7. Classic Vacations (Expedia) Case StudyClassic Vacations is Expedia’s luxury travel agent-oriented brand. The site wasstruggling to keep up with the competition7 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 8. Classic Vacations (Expedia) Case Study – Opportunity No online booking engine Old proprietary CMS with no source code available Traffic was dropping precipitously Significant drop-out rate when users were required to pick up the phone Traditionally a Microsoft shop Expedia had a difficult time implementing a commercial CMS Time-to-market was critical Team consisted of non-technical content contributors with limited budget Based on all the issues and their criteria, Drupal was recommended8 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 9. Classic Vacations (Expedia) Case Study – Solution OverviewDesign Overview Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendorsTechnology Overview Built on a WAMP platform (Windows, MySQL DB, PHP) Drupal served as underlying CMS and web application Integrated and customized key web technologies:  Omniture/Site Catalyst for analytics  Memcache and XCache  Google Maps API  ImageMagick & Digital Asset Management  SEO support tools  OpenX ad server  Custom third-party reservations system from HyperTech Solutions  PressFlow (recent upgrade)9 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 10. Classic Vacations (Expedia) Case Study – ResultsDefining Luxury Travel New Drupal CMS and web application simplified architecture and controlled costs Integrated support for both manual content entry and data loads from external systems Data was structured for maximum re-use Simplified data entry and management for marketing team members Significantly reduced data duplication and potential for errors System currently being extended to enable white-label capabilities and custom brochures for travel agents10 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 11. San Jose Convention and Visitor’s Bureau11 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 12. Team San Jose Case StudyTeam San Jose is a non-profit management corporation that operates the SanJose Convention Center and cultural venues, such as South Hall, Parkside Hall,San Jose Civic and California Theatre12 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 13. Team San Jose Case Study – Opportunity Outdated site with no CMS  Used several custom tools for different areas instead  Difficult and expensive to maintain  Developers required for all site updates Wanted to increase user engagement and participation by incorporating community and social media components Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain Small staff needed an easy-to-update site to ensure fresh content Budgets would not support commercial solution Wanted a cutting-edge site reflective of a Silicon Valley-based organization Based on all the issues and their criteria, ThoughtMatrix recommended Drupal13 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 14. Team San Jose Case Study – Solution Overview Integrated Travelocity’s hotel booking engine Provided tools for users to upload photos and video of their visits to San Jose Integrated feeds from San Jose- related blogs and Twitter posts Integrated Yelp reviews of various dining destinations – module to be contributed back to community Incorporated additional Web 2.0 features including OpenTable and Google Maps14 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 15. Team San Jose Case Study – Results Persistent sidebar widget leads to a co-branded Travelocity-hosted site Live calendar of events, constantly updated with the latest and greatest activities and performances Event planners can now connect live with Team San Jose sales reps representing their region15 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 16. The Future of Drupal in the Enterprise16 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 17. Focus on the Needs of BusinessAdvantages Desires from Enterprises Strength of Drupal community  Continued growth of enterprise Rapidly growing number support and cloud computing of modules  Focus on usability for non- Resource pool technical users Enterprise support  Improved deployment capabilities High-volume hosting solutions  Standardization of caching mechanisms across Strong focus on clean Drupal core platforms  Vetting process or body for modules17 | Drupal Business Conference – Drupal in the Enterprise ThoughtMatrix Confidential
  • 18. Tony Rems ThoughtMatrix trems@thought-matrix.com 415-217-0009 Thank You!18 | Military Advantage Content Management Capabilities ThoughtMatrix Confidential