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Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

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Drupal in the Enterprise: A System Integrator's Perspective - Presented by Tony Rems of ThoughtMatrix

  1. 1. Drupal in the Enterprise: A Systems Integrator’s Perspective<br />
  2. 2. Web Content Management – Old School<br />2 | Drupal Business Conference – Drupal in the Enterprise<br />Started building from scratch<br />Platform selection was focused on big, expensive commercial packages<br />Cost and complexity were extremely high<br />Large enterprises believed these businesses would grow with them<br />Support was a critical consideration<br />
  3. 3. Landscape Changed Rapidly<br />3 | Drupal Business Conference – Drupal in the Enterprise<br />Source: Gartner (October 2004)<br />Source: Gartner (August 2010)<br />
  4. 4. Clients Begin Adopting Open Source Content Management<br />4 | Drupal Business Conference – Drupal in the Enterprise<br />
  5. 5. Why the Shift?<br />Key drivers in the enterprise:<br />Cost<br />Maturation of feature sets<br />Web 2.0 and social media capabilities<br />Availability of resources<br />Ease of maintenance<br />Frustration with complexity vs. value<br />Time to market<br />Often times driven from the bottom up<br />5 | Drupal Business Conference – Drupal in the Enterprise<br />
  6. 6. Drupal and the Travel Industry<br />6 | Drupal Business Conference – Drupal in the Enterprise<br />
  7. 7. Classic Vacations (Expedia) Case Study<br />Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition<br />7 | Drupal Business Conference – Drupal in the Enterprise<br />
  8. 8. Classic Vacations (Expedia) Case Study – Opportunity<br />No online booking engine<br />Old proprietary CMS with no source code available<br />Traffic was dropping precipitously<br />Significant drop-out rate when users were required to pick up the phone<br />Traditionally a Microsoft shop<br />Expedia had a difficult time implementing a commercial CMS<br />Time-to-market was critical<br />Team consisted of non-technical content contributors with limited budget<br />Based on all the issues and their criteria, Drupal was recommended<br />8 | Drupal Business Conference – Drupal in the Enterprise<br />
  9. 9. Classic Vacations (Expedia) Case Study – Solution Overview<br />Design Overview<br />Consisted of 80+ PSD comps, 150+ context-specific page interactions, 30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors<br />Technology Overview<br />Built on a WAMP platform (Windows, MySQL DB, PHP)<br />Drupal served as underlying CMS and web application<br />Integrated and customized key web technologies:<br />Omniture/Site Catalyst for analytics<br />Memcache and XCache<br />Google Maps API<br />ImageMagick & Digital Asset Management<br />SEO support tools<br />OpenX ad server<br />Custom third-party reservations system from HyperTech Solutions<br />PressFlow (recent upgrade)<br />9 | Drupal Business Conference – Drupal in the Enterprise<br />
  10. 10. Classic Vacations (Expedia) Case Study – Results<br />Defining Luxury Travel<br />New Drupal CMS and web application simplified architecture and controlled costs<br />Integrated support for both manual content entry and data loads from external systems<br />Data was structured for maximum re-use<br />Simplified data entry and management for marketing team members<br />Significantly reduced data duplication and potential for errors<br />System currently being extended to enable white-label capabilities and custom brochures for travel agents<br />10 | Drupal Business Conference – Drupal in the Enterprise<br />
  11. 11. San Jose Convention and Visitor’s Bureau<br />11 | Drupal Business Conference – Drupal in the Enterprise<br />
  12. 12. Team San Jose Case Study<br />Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civicand California Theatre<br />12 | Drupal Business Conference – Drupal in the Enterprise<br />
  13. 13. Team San Jose Case Study – Opportunity<br />Outdated site with no CMS<br />Used several custom tools for different areas instead<br />Difficult and expensive to maintain<br />Developers required for all site updates<br />Wanted to increase user engagement and participation by incorporating community and social media components<br />Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain<br />Small staff needed an easy-to-update site to ensure fresh content<br />Budgets would not support commercial solution<br />Wanted a cutting-edge site reflective of a Silicon Valley-based organization<br />Based on all the issues and their criteria, ThoughtMatrix recommended Drupal<br />13 | Drupal Business Conference – Drupal in the Enterprise<br />
  14. 14. Team San Jose Case Study – Solution Overview<br />Integrated Travelocity’s hotel booking engine<br />Provided tools for users to upload photos and video of their visits to San Jose<br />Integrated feeds from San Jose-related blogs and Twitter posts<br />Integrated Yelp reviews of various dining destinations – module to be contributed back to community<br />Incorporated additional Web 2.0 features including OpenTable and Google Maps<br />14 | Drupal Business Conference – Drupal in the Enterprise<br />
  15. 15. Team San Jose Case Study – Results<br />Persistent sidebar widget leads to a co-branded Travelocity-hosted site <br />Live calendar of events, constantly updated with the latest and greatest activities and performances<br />Event planners can now connect live with Team San Jose sales reps representing their region<br />15 | Drupal Business Conference – Drupal in the Enterprise<br />
  16. 16. The Future of Drupal in the Enterprise<br />16 | Drupal Business Conference – Drupal in the Enterprise<br />
  17. 17. Focus on the Needs of Business<br />Advantages<br />Strength of Drupal community<br />Rapidly growing numberof modules<br />Resource pool<br />Enterprise support<br />High-volume hosting solutions<br />Strong focus on clean Drupal core<br />Desires from Enterprises<br />Continued growth of enterprise support and cloud computing<br />Focus on usability for non-technical users<br />Improved deployment capabilities<br />Standardization ofcaching mechanisms across platforms<br />Vetting process or bodyfor modules<br />17 | Drupal Business Conference – Drupal in the Enterprise<br />
  18. 18. 18 | Military Advantage Content Management Capabilities<br />Tony Rems<br />ThoughtMatrix<br />trems@thought-matrix.com<br />415-217-0009<br />Thank You!<br />

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