Private Cloud Adoption: Patterns for the Enterprise


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IT has become increasingly complex and difficult to manage
and scale. Costs are growing at unprecedented rates, as
enterprises continue to add technologies in response to an
explosion in the quantity and new types of data. This explosion in data and the patchwork of methods used to store, retrieve
and provide usable views has resulted in inefficiencies in data center architecture, duplication of data base licenses, increased costs for data storage and management, and inefficient use of data center technicians. Database replication alone has precipitated new challenges and resulted in the lack of consolidation
of numerous software middleware licenses, further increasing costs.

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Private Cloud Adoption: Patterns for the Enterprise

  1. 1. WinterGreen Research, Inc. Private Cloud Adoption: Patterns for the Enterprise Executive Summary IT has become increasingly complex and difficult to manage and scale. Costs are growing at unprecedented rates, as enterprises continue to add technologies in response to an explosion in the quantity and new types of data. This explosion in data and the patchwork of methods used to store, retrieve and provide usable views has resulted in inefficiencies in data center architecture, duplication of data base licenses, increased costs for data storage and management, and inefficient use of data center technicians. Database replication alone has precipi- tated new challenges and resulted in the lack of consolidation of numerous software middleware licenses, further increasing costs. All this has challenged the affordability of IT and has driven vendors to evolve new solutions. Enter cloud computing, representing a response to these challenges. The positive effect of addressing these inefficiencies is that enterprises are integrating capabilities into scalable IT solutions by design vs. adding-on technologies, making it possible to build large IT systems that are self-service and simplified, reducing the reliance on availability of constrained resources. Large self- service IT systems that have evolved with cloud solutions bring new capabilities directly to the end user, providing easier access to and easier analysis of large amounts of data. These ecosystems do not just solve the issues described above; they bring new
  2. 2. capabilities to data systems. Solutions address data Private cloud computing capitalizes on systems thatcenter issues in part by enabling scalability and utilize automation within the data center to let usersconsistent systems management and once these treat IT like a service. On demand application imple-capabilities are in place, the consolidated IT systems mentations can be used in a globally integrated enter-have greater flexibility and are capable of providing prise, while self service capabilities within the privateself-service consumption of IT. Self service provisioning cloud permit users to turn on workloads and turn offcapability becomes possible through increased workloads within the data center without interventionhorizontal scalability and improved manageability of IT administrators. Users have direct control of theirvia flexible systems that are able to implement data workloads. Applications run anywhere, from anywhere.and systems automation in a manner that reduces Platforms are chosen as the best fit for a workload andcosts and supports change in response to changing are invisible to the conditions. Cloud solutions from IBM are the most comprehensiveValue of Cloud Computing in the industry. IBM has developed advanced capabilitiesCloud computing is emerging as a transformative that: allow faster application development and deploy-technology, allowing IT to make self- service a part ment; provide visibility into operations, businessof an overall systems approach. Common cloud processes and applications; enable conditional eventadoption patterns leverage a combination of processing based on transactional and data drivenvirtualization, consolidation, modernization, security, conditions; allow for rapid change in response toreliability, and SOA. Use of these capabilities means changing needs; and manage complexity by hiding itcloud systems provide the ability to implement flexible from the user. This holistic approach to IT is architectedresponse to changing market conditions. and delivered by IBM through common cloud adoption patterns. Because the solutions are holistic, they thriveThis paper is positioned to help C level executives on support from leadership within the enterprise. IBMunderstand the value of cloud-based IT service has been a pioneer in articulating and implementingmethods and delivery models. Cloud computing this IT leadership.addresses IT issues by capitalizing on integrationmade possible by the adoption of common middleware Adoption of cloud technologies come in a number ofstandards. Data previously confined to silos within forms. A cloud enabled datacenter project providesthe line of business can be enabled for sharing across value by improving automated process, hidingthe broad reach of the enterprise. Data from partners complexity, reducing the cost of management, andcan be accessed as if part of the private cloud. supporting collaborative team based projects. Cloud enabled systems are used to accelerate time to market and sustain competitive market positions.COPYRIGHT, WINTERGREEN RESEARCH, INC. 2www.wintergreenresearch.comtel: 781-863-5078email: info@wintergreenresearch.comLexington, Massachusetts
  3. 3. A cloud enabled data center provides integrated service Evidenced by the multiple ways clients are adoptingmanagement, automation, provisioning, and self-service. cloud, a world of hybrid computing has evolved. There are no one-size-fits-all answers. Cloud computing isCloud platform services are built to support innovative evolving into a significant component of a flexible andbusiness models. An integrated stack of middleware agile Information Technology.optimized for automated deployment and managementof heterogeneous workloads is able to dynamically adjust Let’s explore a few key projects that companies areto changing business needs and to manage innovation. considering as they adopt cloud computing into theirThrough these capabilities, cloud-based IT capabilities enterprise.are now available to the line of business as applicationbased functionality. Applications running on a cloud Cloud Digital Marketing Optimizationinfrastructure leverage an integrated middleware stack Customers are central to marketing. Customers needto achieve competitive advantage. to be understood, reached, and tracked. Understanding the variations and opportunities presented by an existing customer base and looking for ways to extend the customer base are driven by the use of analytics. For instance, marketing departments need to provide a highly personalized and compelling customer message. Development of the message depends on figuring out what messages might work and who they might work with. Once the message has been developed, marketing departments need to develop communication capability.Business solutions on cloud are a response by With companies positioning products and servicesenterprises to gain access to enterprise-ready business worldwide, communicating a marketing messageand IT solutions on the cloud. With broad application becomes complex. As companies move to addressacross industries, these SaaS solutions allow enterprises regional markets with global products, the complexityto transform business processes and engage with is inherent to the business processes. Collecting andconstituents inside and outside of the organization. analyzing data from disparate systems across the globally integrated enterprise is a process intensive job.Cloud service providers employ IaaS and PaaS Marketing technology needs to be flexible and ablecapabilities to position themselves as a provider of to be customized to manage languages and culturala variety of applications that permit users to gain differences that are local. Marketing departments needimmediate access with business and IT as a service. automated processes for gathering an understandingAdvanced, reliable, highly secure and scalable cloud about the varying needs of local customers.platforms are used for creating, managing, andmonetizing cloud services.COPYRIGHT, WINTERGREEN RESEARCH, INC. 3www.wintergreenresearch.comtel: 781-863-5078email: info@wintergreenresearch.comLexington, Massachusetts
  4. 4. Implementation of the globally integrated enterprise Partner Support on the Clouddepends in large part on the ability to create digital IBM‘s ecosystem of partners are helping to buildmarketing systems that widely dispersed teams can use additional cloud-based digital marketing capabili-collaboratively. The ability to create and use brand ties. One such instance is Lionbridge and IBM, whomessaging appropriate for a global presence is a chal- are collaborating to bring cloud-delivered real-timelenge. There is a need for digital marketing flexibility multilingual translation to marketing touch pointsand optimization. There is a need for capabilities that around the globe. Lionbridge’s translation market-work across a range of marketing channels. Digital ing software known as GeoFluent, is based on IBM’smarketing needs to leverage various touch points world class machine translation engine. The technol-worldwide in ways that are localized, yet able to protect ogy is being used internally by 400,000 IBMers toand provide consistent messaging for a global brand. translate words in chat, email, web pages, eSupport, blogs, knowledge portals, and document translation.Digital Marketing Optimization The digital marketing dictionary is of substantialSuite from IBM size, reaching 100 million words in 2011. ThroughAccess to enterprise-class marketing capabilities as these partnerships, IBM is able to leverage Lion-software as a service provides the scale that is essential bridge product GeoFluent to help clients manageto making various global marketing initiatives afford- multilingual content across their enterprise withoutable. In addition, marketers need powerful analytics having to deploy expensive translation managementto leverage the explosion of technology, transparency, systems or software.channels, and social interactions across customers.With IBM’s cloud-based suite of marketing optimiza- Delivering Development and Testtion capabilities, marketers can capture social media Environments on the Cloudmarketing opportunities faster than their competitors, With industry-leading development tools from IBMturning site visitors into repeat customers. Analytics Rational, delivering development and test toolscan be used to develop themes and functionality that conforming to enterprise processes. With the fastlet loyal advocates be rewarded, while orchestrating changing needs of software projects, and high-costa compelling experience throughout each customer’s of acquisition, installation, customization, deliverydigital lifecycle. and maintenance, customers are looking at ways to exploit cloud for fulfilling the various needs of software projects. Setting up a development and test environment on a cloud is a very efficient way to enable globally distributed teams. Delivering development and test tools as a service, and setting up of test labs in the cloud can be done rapidly and efficiently, all while achieving high utilization of cloud resources.COPYRIGHT, WINTERGREEN RESEARCH, INC. 4www.wintergreenresearch.comtel: 781-863-5078email: info@wintergreenresearch.comLexington, Massachusetts
  5. 5. As much as 85 percent of computing capacity sitsKey Capabilities for Delivering Development idle in distributed computing environments. Seventyand Test Environments on the Cloud: percent of IT budgets are typically spent on maintaining current IT infrastructure, and only 30 percent arePlatform Services: typically spent on new capabilities. IBM cloud comput-• Easy deployment and management of cloud-ready Dev/test tools-As-A-Service ing represents a way to reverse these patterns, to spend 30 percent of the IT budget on maintaining of existing• Image management for efficient delivery of standardized “solutions” and “stacks” systems and 70 percent on innovation.• Automated deployment of solutions based on topologies The agile, on-demand enterprise, as enabled by IBM• Multi-tenant applications Cloud solutions is able to effectively and proactively• Flexible software licensing model for improved reuse respond to competitive threats, market opportunities, of application development tools and middleware and macroeconomic and technology discontinuities• Virtualized developer/tester desktops abundant in today’s markets.• Heterogeneous platform support These are Benefits that Customers are Receiving Today by Implementing IBMIntegration Services: Cloud Technologies• Integration with existing enterprise processes, identity, data and business processes • Power consumption decreases by 80%• Spillover and failover services • New application deployment time cut by up to 85%• Agile development processes integrated with • Database costs decrease by 68% software delivery lifecycle • Serve acquisition costs decrease by up to 56% • Total cost per workload decreased by 55%End-User Services: • Application development time improves by up to 40%• Self-service provisioning of tools and stacks • Floor space efficiency increases by up to 90% Some examples of IBM Customers who are reaping the benefits of cloud include:Cloud-Based Infrastructure AdoptionCloud-based infrastructure adoption is one of the Citigroup reduced provisioning times from 45 daysmost basic, but most significant IT cloud initiatives. to 20 minutes, improving their ability to deploy newIT infrastructure needs to be dynamic to free up banking services to clients. According to IBM Italy,budget for new investments and accelerate deployment. the Univerista di Bari reduced time to market forSuperior IT capabilities are being demanded by the fishermen and farmers with a cloud -based solutionbusiness, asking for systems development capabilities for real-time trading. USA-based Acxiom improvedthat are available to the line of business developers, capacity five-fold without adding new floor space, withnot buried in IT. a cloud-based model that improved customer retention and captured new business. The City of Norfolk, Virginia, USA improved storage performance by 40% and cut power consumption in half, enabling itCOPYRIGHT, WINTERGREEN RESEARCH, INC. 5www.wintergreenresearch.comtel: 781-863-5078email: info@wintergreenresearch.comLexington, Massachusetts
  6. 6. to deploy automated parking systems and police in-car Users can adopt cloud computing in a variety of ways,video surveillance. These are real stories that illustrate for a variety of reasons, and gain a variety of benefits.significant ROI for cloud computing initiatives. IBM is unique in the cloud computing market because it has a broad, more comprehensive offering by aShould any reader want more information on quantum amount.these reference accounts, please where theseand other ROI scenarios can be explored.ConclusionCloud computing provides a way to virtualize work-loads, to simplify computing environments, and toconsolidate infrastructure. Through standardization,process can be managed more efficiently. Key to thecloud are consolidated pools of resource, and consoli-dated information that lets users monitor events,monitor usage, and pull together workflow using The examples cited in this paper only scratch theautomated process to a greater extent than has been surface of different types of cloud implementations.possible hitherto. The promise of cloud is one of advanced computing made simple. The ability to create integrated systems that have access to a range of applications within the enterprise and inside partner organizations opensExamples of Projects Described in This Paper the promise of more advanced, affordable business management. Digital Marketing Optimization Digital Infrastructure Development SystemsExamples of Other Cloud Projects• Image Management• Desktop Consolidation• Hybrid Computing• Virtual Environments• Storage Management OptimizationCOPYRIGHT, WINTERGREEN RESEARCH, INC. 6www.wintergreenresearch.comtel: 781-863-5078email: info@wintergreenresearch.comLexington, Massachusetts