http://thewestprogram.com ...Video Blogging can be both fun and rewarding when integrated into a well rounded Internet marketing strategy

1. Getting started with videoblogging
Videoblogging is the next generation of presenting ideas and products over the internet. By now most people
know about standard text blogging. It is now possible to use videos for a more effective method of expression.
Video communication can involve a lot of resources but it is well worth it if you want to take your blogging to
the next level. If pictures say a thousand words videoblogging exceeds that by far.
A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to
support it. Videoblogs can also be fed through RSS. This is technology of syndicating your website to other
RSS aggregators.
From a business prospective there are a lot a lot of benefits. Think of it as a powerful way of showing your
prospective customers your line of products and or services. It’s just like showing a commercial for free.
And if you videoblog through RSS then most probably you are reaching at least a segment your target
market.
People like to see what they are shopping for. Some would like to see proof and be sure that they are getting
their money’s worth before paying for it. All of us know the influence that a thirty second commercial can
have. The effect of videoblogging is similar in that you show your product to your blog visitors and If they like
it enough they buy it. If your presention it powerful enough they might buy the product even if they don’t need
it.
Unlike television where everything is fluid, most things on the web are static. If you post something that is
interactive such as a well done video it would most likely catch the attention of your visitors who will possibly
share it with others creating more visitors to your blog. If your business is just getting starting you can create a
videoblog from your home or office. All you need is your web camera, microphone, video software and some
decent lighting.
Investing in a good web camera will serve you well if you intend on producing videos for your blog. The
higher the resolution the better the output. Create a short storyboard in preparation for your video. This will
help give your production some structure and flow. Make sure you test some different angles and positions to
insure the best posible profile for yourself and or the products your are wanting to present.
Lights are also important in any video production. Make sure you illuminate entirely the area you are going to
use to create videoblog. The brighter the area the sharper the images will appear. You can also use lighting
effects for added appeal to the presentation.
If you require a voiceover for your videoblog you will need a microphone. Record you voice using some type
script for promoting the product and its benefit to your potential customers. Sound quality is just as important
as the video on a videoblog so hear again quality of the equipment being used is important.
You will also need some video editing software. This will be used to put the finishing touches on your

2. creation. You can add sounds, delete some bad angles, or insert some still pictures as well. Some of the basic
software programs are user friendly and can be used even with zero knowledge on video editing. Simple
video editing programs should do the trick until your skill level and desire for more complicated editing
arises. Make sure to select your background carefully as well. As we mentioned previously the light affects
the presentation so make sure that the background and the light complement each other.
Videoblogging is a great tool but it also has some potential downsides. It can slow down older
computers and the download time may long especially if visitor is still on a dial-up connection.
Don’t let that stop you, the vast majority of your visitors should not have a problem viewing your creation. Let
videoblogging be an alternative for you while still keeping the text and pictures present on your blog to
accommodate all possible visitors.
The more creative you are in presenting yourself or your product to the market the more likely you are to
succeed. Videoblogging offers an interactive way of presenting your business to the world so why not give it
a try.