View the presentation as a free online webinar at:http://www.prescriptionsforonlinesuccess.com/register-email-newsletters-drive-action-webinar/
Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool.
Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This presentation will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.
This presentation will show:
Different types of newsletters
How to write content for your newsletter or announcement
How to use graphics and images in your newsletter or announcement
Subject line best practices
When to send your email communications
Why email and social media need to be used together
Tools that can save you time
Join us and learn great new strategies to help your business or nonprofit in your email and social media activities.
9. Campaigns & Newsletters
Different types of newsletters
Newsletters
Keep your audience in-
the-know Card or announcement
WOW!
Custom code email
101001
Business letter
Press release
11. What you know that they don’t
What you have access to that they don’t
“Original” isn’t required… just be interesting
and relevant
Email
What do I write about?
14. 14
Email
A picture is worth...
Pictures get 47% more click-through activity than
content without images, but…
…don’t over-rely on images!
Be sure to use text labels in case images aren’t
displayed by the recipient’s mail program.
Don’t use images of your content.
Remember: your content is viewed on mobile
devices…
A picture is worth...
18. Who is it “from?”
What’s the “subject?”
When do you send
your communication?
Email
Now, later or never
Three little words that rule your world
19. Email
Who is it from?
Winning the battle of priorities
CAN-SPAM Act
go to www.business.ftc.gov and search “CAN-SPAM”
How will you be most recognizable?
22. Email
Winning the battle of
priorities
Tomorrow: Need 3 Hammers –
Can You Help?
Joe’s Pet Store
Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes
Still time! Openings available for
children’s classes.
March Newsletter
23. Monthly is most common
Ask yourself: “When are my
readers likely to take the
action I want?”
Email
When to send
24. Email
Find your best day
Send your e-mail, watch for
best response
Select 3 days in the week
to test
Divide your list into
3 groups of people
1
2
3
25. Email
Find your best time
Select 3 times on the day
with the best results
Use same 3 groups of
people
Send email at 3 different
times of day, note time
with best results
1
2
3
26. Email
When to send or post
Do not be romanced by a high open rate –
measure actions!
27. 67% don’t see images by default
Text links get more clicks than buttons
Place your logo left or center in email
Include company name in text
Email
Practical advice
28. Key action must be above scroll line
Do not give too many choices
Make all images clickable (and with text
labels)
Email
Practical advice
(and on your mobile device)Test it on yourself!
30. Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
10%
2008
31. Email + Social
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
% of small businesses using social media marketing
87%
2013
32. Email + Social
It influences decisions
74%
Rely on
social
networks to
guide
purchase
decisions
source: Fedelta
55%
Share
purchases
on social
networks
source: Fedelta
68%
Learn more
about a
charity if they
see a friend
posting
about it
source: MDG Advertising
33. Email + Social
Email & Social
You have to use both
Drive traffic back
to your list, email, etc...
Amplify your email
Here’s some simple, practical advice for getting better response in your emails.
Many people do not see pictures in their emails, and text links get more clicks than a beautiful button -- probably because of that 67% stat.
Make sure your logo is left or center, not right – because people often see email in small windows that eclipse the right side, and make sure your company name is in text near the top. If your name is only in a graphic of your logo, all those people with no pictures will not realize the message is from you at first glance.
Make sure all of your pictures are clickable, this is easy to do with our tools and test your message on yourself, send it to yourself and if you can, test it on your cell phone or iPad too, just to know it looks good for everyone.
I’ve said it a few times already…be sure to test your newsletters on yourself. Tools like Constant Contact make it easy to send a test email to yourself or someone else so you can view it on a desktop, on your mobile phone…
[Speaker: you could pause here and ask the audience for other tried-and-true tips that they follow. If you hear something new or creative, share it with your fellow speakers and the folks building the content!]