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Social media sites allow for global communication that is
innovative, fun, and instant. If you want to take advantage
of this global marketplace, and use it to increase business,
then you need an effective marketing campaign. In this
article we will discuss some of the do's and don'ts of social
media marketing.
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Keeping track of comments, reviews, and blogs related
to your business is an important part of social media
marketing. There are many tools that you can take
advantage of to alert you when new content about your
business is posted. Keeping track of what others,
particularly past customers, are saying about you is a
great way to identify areas where your business could
use improvement. It is also a good way to see which parts
of your business have been effective.
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Connect your blog to Linkedin by putting a share button at
the top of the page. Because of its nature, Linkedin has
users who are generally people with influence who have
higher incomes, meaning plenty of potential customers
with money to spend on your products and services. With
more than 100 million people using Linkedin, it is a great
opportunity using social media to market your business
without spending a dime.
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If you are using social media to market like Facebook or
twitter you must be very careful about any content that
you post or that is posted on your page. Because you are
instantly and at ask times connected to your customer
base any minor our maitre snafu can cost sales.
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To spark feedback and activity in your social media marketing,
run polls with interesting questions. Facebook has a good
feature for this. Polls often go a little viral within social media,
but also serve as good conversation starters with your
subscribers and followers. It can also yield treasure troves of
statistics you can use to target your demographics better.
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Do not post irrelevant and trivial posts on your social
media profiles. Always keep your posts professional and
relevant. No one cares that you got a new cell phone, or
that you are standing in line at the movies. These trivial
posts should be reserved for your own personal profile,
not your business profile.
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Use pictures to effectively market your brand on social
media websites. Pictures can often speak lounder than
words. They can help consumers to visualize brands and
become interested in purchasing yours. Include pictures of
your products, pictures of events you have attended, and
any other interesting pictures that are worth talking about.
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Make sure you make your profiles public. LinkedIn and
Facebook both have privacy settings you can customize:
remember that you are creating these profiles to
advertise your products, and that you want as many
people as possible to see your pages. You can block
individual users if you are having issues.
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The world of social media has increased global
marketing opportunities for many businesses. In this
article, we have discussed some effective business
marketing strategies, and some things to avoid too,
when considering a social media campaign. Use these
tips wisely and your business will soon see the benefits.
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