About TATA Coffee
One of the top exporters of coffee from India
the largest producer of Arabica coffee in India
Exports instant coffee to Japan, Russia, Southeast Asia,
U.S.A, European Union & to the CIS countries
During 2011-12, Tata Coffee exported 21,052 tonnes,
valued at Rs 298 crore,
6.5 per cent of India’s exports
Technology in TATA Coffee
TATA Coffee has the largest curing facility in the country
at Kushal nagar with an installed capacity of 10,000mt.
the first curing facility to achieve ISO-9002 certification.
Tata coffee has installed computerised colour sorting
machine to sort out the coffee beans.
Anhydro spray dryer design @ TATA Coffee
spray drying used to produce instant coffee
secure optimum coffee aroma retention
precise control of important soluble powder properties
• Distinct stages of product development characterized by rising and falling
PRODUCT LIFECYCLE OF COFFEE
•Coffee is in the growth stage of the Product lifecycle.
•Growth stage is indicated by the proliferation of coffee shops globally and
growing demand for specialty coffee.
SALES TURNOVER AND MARKET SHARE
Tata coffee has an estimated market share of 12% in
India. The market in conventional South Indian Market
has reduced from 5% in 2005-2006 to 2.5% in 2011-2012.
LATEST Financial NEWS
For the first quarter ended June 30, Tata Coffee reported an over two-fold
increase in consolidated net profit at Rs 31.8 crore,
on account of better sales in the three-month period.
It had posted a net profit of Rs 13.6 crore in the April-June period in 2011.
The company was in the process of expanding its instant coffee capacity by
31 per cent, to 8,500 tonnes from 6,500 tonnes. The Rs 55-crore expansion
will be completed during the next financial year, 2013-14.
During 2011-12, Tata Coffee exported 21,052 tonnes, valued at Rs 298
crore, about 6.5 per cent of India’s exports. Over the first five months of the
financial year, April-August, the company exported 10,034 tonnes, about 6.8
per cent of total exports.
50 cafes in Mumbai and Delhi.
The espresso served in India will be
locally sourced and roasted.
Outlet in Oberoi Mall , Horniman Circle,
Starbucks may get Virag Joshi as India
India is not EASY and Criticism
India traditionally has a tea drinking culture.
Consumers are more price sensitive
Starbucks is called an “aspirational brand”
Starbucks Latte or Kumbakonam degree
Why starbucks way, why not our own tried
and tasted way, why not traditional way.